//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International marketing review"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"The journal of consumer marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand image"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand image
245
Markenimage
245
Consumer behaviour
194
Konsumentenverhalten
194
Brand management
151
Markenführung
151
Brand
85
Markenartikel
84
Designation of origin
50
Herkunftsbezeichnung
50
Beziehungsmarketing
28
Relationship marketing
28
International marketing
25
Internationales Marketing
25
Luxury goods
24
Luxusgüter
24
Fashion
23
Mode
23
Marketing management
20
Marketingmanagement
20
Bekleidung
18
Clothing
18
Country of origin
18
USA
18
Personality psychology
17
Persönlichkeitspsychologie
17
United States
17
Advertising effects
16
Brand equity
16
Social Web
16
Social web
16
Werbewirkung
16
Brand extension
15
Markentransfer
15
China
14
Rules of origin
14
Ursprungsregeln
14
Einzelhandel
12
Retail trade
12
Brand personality
11
more ...
less ...
Online availability
All
Undetermined
131
Free
2
Type of publication
All
Article
245
Type of publication (narrower categories)
All
Article in journal
245
Aufsatz in Zeitschrift
245
Conference paper
2
Konferenzbeitrag
2
Language
All
English
245
Author
All
Magnusson, Peter
4
Phau, Ian
4
Westjohn, Stanford A.
4
Zdravkovic, Srdan
4
Diamantopoulos, Adamantios
3
Fetscherin, Marc
3
Guzman, Francisco
3
Aurand, Timothy W.
2
Bhaduri, Gargi
2
Black, William C.
2
Brasel, S. Adam
2
Cho, Eunjoo
2
Christodoulides, George
2
Doss, Farrell
2
Ge, Jiaye
2
Han, C. M.
2
Harradine, Rod
2
He, Jiaxun
2
He, Yi
2
Heinberg, Martin
2
Herrmann, Jean-Luc
2
Khamitov, Mansur
2
Kim, HaeJung
2
Kim, Jiyoung
2
Krishnan, Vijaykumar
2
Kwon, Wi-suk
2
Lee, Yuri
2
Leone, Robert P.
2
Merunka, Dwight
2
Moon, Byeong-joon
2
Paswan, Audhesh K.
2
Pelton, Lou
2
Poon, Patrick
2
Robinson, Tammy
2
Ross, Jill
2
Samiee, Saeed
2
Sullivan, Ursula Y.
2
Veloutsou, Cleopatra
2
Verlegh, Peeter
2
Warnaby, Gary
2
more ...
less ...
Published in...
All
International marketing review
Journal of fashion marketing and management
Journal of the Academy of Marketing Science
The journal of consumer marketing
Journal of business research : JBR
473
The journal of brand management : an international journal
335
The journal of product & brand management
307
Journal of retailing and consumer services
243
Psychology & marketing
135
Asia Pacific journal of marketing and logistics
107
European journal of marketing : EJM
107
Tourism management : research, policies, practice
99
Journal of travel and tourism marketing
98
Journal of marketing communications
90
Marketing intelligence & planning
80
International journal of hospitality management
79
SpringerLink / Bücher
78
Journal of international consumer marketing
73
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of global marketing
63
Journal of marketing management : MM
62
Marketing letters : a journal of research in marketing
61
Journal of marketing
60
Journal of strategic marketing
59
Cogent business & management
56
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
45
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
Journal of hospitality marketing & management
42
more ...
less ...
Source
All
ECONIS (ZBW)
245
Showing
1
-
10
of
245
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How has the effect of brand personality on customer-based brand equity changed over time? : longitudinal evidence from a panel data set spanning 18 years
Luffarelli, Jonathan
;
Delre, Sebastiano A.
;
Landgraf, Polina
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 598-616
Persistent link: https://www.econbiz.de/10014251247
Saved in:
2
Managing customer satisfaction after a product recall : the joint role of remedy, brand equity, and severity
Mafael, Alexander
;
Raithel, Sascha
;
Hock, Stefan J.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 174-194
Persistent link: https://www.econbiz.de/10012819750
Saved in:
3
Country-of-origin effects on consumer cognitive structures and preference for foreign brands among elites
Rodrigo, Padmali Gawri Kumari
;
Khan, Hina
;
Naser Valaei
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014495499
Saved in:
4
Effects of consumer animosity on boycotts : the role of cognitive-affective evaluations and xenocentrism
Xie, Jiali
;
Choo, Ho Jung
;
Lee, Ha Kyung
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 45-60
Persistent link: https://www.econbiz.de/10014495501
Saved in:
5
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
6
Innovative attributes, brand reputation and behavioral consequences in the clothing industry : the roles of self-congruity and value consciousness
Nik Mohd Hazrul Nik Hashim
;
Nor Rahimy Khalid
;
Suraya …
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 379-401
Persistent link: https://www.econbiz.de/10014495540
Saved in:
7
The influence of luxury brand personality on digital interaction evaluations : a focus on European and North American markets
Cowan, Kirsten
;
Kostyk, Alena
- In:
International marketing review
41
(
2024
)
2
,
pp. 386-410
Persistent link: https://www.econbiz.de/10014524808
Saved in:
8
Different countries, different institutionsdhow do brand-oriented SMEs leverage branding capabilities to boost export performance?
Ranjan, Piyush
- In:
International marketing review
41
(
2024
)
2
,
pp. 562-589
Persistent link: https://www.econbiz.de/10014524909
Saved in:
9
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
10
How can CSR in demarketing trigger brand advocacy and mindful consumption? : mediating roles of perceived corporate hypocrisy and brand credibility
Hoa Pham
;
Dang Huu Phuc
;
Bang Nguyen Viet
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 851-869
Persistent link: https://www.econbiz.de/10014430517
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->