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~isPartOf:"International marketing review"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"The journal of consumer marketing"
~subject:"Designation of origin"
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Search: subject_exact:"Brand image"
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Designation of origin
Brand image
190
Markenimage
190
Consumer behaviour
157
Konsumentenverhalten
157
Brand management
111
Markenführung
111
Brand
66
Markenartikel
65
Herkunftsbezeichnung
47
Fashion
23
International marketing
23
Internationales Marketing
23
Luxury goods
23
Luxusgüter
23
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23
Bekleidung
18
Beziehungsmarketing
18
Clothing
18
Relationship marketing
18
Country of origin
17
USA
17
United States
16
Personality psychology
15
Persönlichkeitspsychologie
15
China
14
Rules of origin
13
Ursprungsregeln
13
Einzelhandel
12
Retail trade
12
Social Web
12
Social web
12
Brand equity
11
Marketing management
10
Marketingmanagement
10
Advertising effects
9
Brand loyalty
9
Brand personality
9
Brands
9
Internet marketing
9
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English
47
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Magnusson, Peter
4
Westjohn, Stanford A.
4
Zdravkovic, Srdan
4
Diamantopoulos, Adamantios
2
Fetscherin, Marc
2
Ahmed, Sadrudin A.
1
Andéhn, Mikael
1
Astous, Alain d'
1
Baier, Daniel
1
Balabanis, George
1
Barnes, Liz
1
Bartsch, Fabian
1
Brand, Benedikt
1
Cakici, N. Meltem
1
Choo, Ho Jung
1
Chu, Kyounghee
1
Chun, Eunha
1
Cleveland, Mark
1
Cui, Annie Peng
1
D'Antone, Simona
1
Dagger, Tracey S.
1
De Nisco, Alessandro
1
Demirbag, Mehmet
1
Elliot, Statia
1
Fabrize, Robert O.
1
Gao, Ying
1
Garcia de los Salmones Sanchez, Maria del Mar
1
Garrett, Tony C.
1
Gregory, Gary
1
Guzman, Francisco
1
Ha-Brookshire, Jung
1
Han, C. M.
1
Hao, Wei Andrew
1
Heinberg, Martin
1
Hem, Leif E.
1
Herrero-Crespo, Ángel
1
Herz, Marc
1
Heslop, Louise A.
1
Hong, Ruiyang
1
Hu, Michael Y.
1
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International marketing review
Journal of fashion marketing and management
The journal of consumer marketing
Journal of travel and tourism marketing
32
Tourism management : research, policies, practice
32
Journal of business research : JBR
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
26
Journal of international consumer marketing
24
Asia Pacific journal of marketing and logistics
21
Journal of global marketing
19
Tourism analysis : an interdisciplinary tourism & hospitality journal
17
Tourism management perspectives : TMP
17
Journal of retailing and consumer services
15
The journal of product & brand management
15
Journal of international marketing
14
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
International business review : the official journal of the European International Business Academy
10
Journal of vacation marketing
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of vacation marketing : an international journal
9
Marketing intelligence & planning
9
The journal of brand management : an international journal
9
Journal of destination marketing & management
8
Journal of hospitality and tourism insights
7
Australasian marketing journal
6
Journal of hospitality marketing & management
6
Journal of promotion management : JPM
6
Tourism and hospitality research : THR
6
Tourism review
6
International journal of leisure and tourism marketing : IJLTM
5
International journal of wine business research : IJWBR
5
Journal of Islamic marketing
5
The service industries journal
5
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
4
Country of origin effect : looking back and moving forward
4
European journal of marketing : EJM
4
European research studies
4
International journal of emerging markets
4
Journal for global business advancement : JGBA
4
Journal of Asian finance, economics and business : JAFEB
4
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ECONIS (ZBW)
47
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47
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date (oldest first)
1
Country-of-origin effects on consumer cognitive structures and preference for foreign brands among elites
Rodrigo, Padmali Gawri Kumari
;
Khan, Hina
;
Naser Valaei
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014495499
Saved in:
2
Effects of consumer animosity on boycotts : the role of cognitive-affective evaluations and xenocentrism
Xie, Jiali
;
Choo, Ho Jung
;
Lee, Ha Kyung
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 45-60
Persistent link: https://www.econbiz.de/10014495501
Saved in:
3
Understanding consumers' upward blame attribution, revenge and reconciliation toward multinational versus domestic brand scandals
Yuan, Shaofeng
;
Li, Jinping
;
Gao, Ying
- In:
International marketing review
40
(
2023
)
6
,
pp. 1432-1455
Persistent link: https://www.econbiz.de/10014470383
Saved in:
4
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
5
Is brand globalness compatible with brand country-of-origin? : an investigation of hybrid brand positioning strategies for emerging market brands
Hong, Ruiyang
;
Zhang, Zhe
;
Zhang, Chun
;
Hu, Zuohao
- In:
International marketing review
40
(
2023
)
1
,
pp. 49-79
Persistent link: https://www.econbiz.de/10014227450
Saved in:
6
Consumer animosity : the mitigating effect of perceived brand globalness
Mandler, Timo
;
Bartsch, Fabian
;
Krüger, Tinka
;
Kim, …
- In:
International marketing review
40
(
2023
)
2
,
pp. 365-384
Persistent link: https://www.econbiz.de/10014266966
Saved in:
7
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
8
Measuring country of origin effects in online shopping implicitly : a discrete choice analysis approach
Brand, Benedikt
;
Baier, Daniel
- In:
International marketing review
39
(
2022
)
4
,
pp. 955-983
Persistent link: https://www.econbiz.de/10013396346
Saved in:
9
An exploration of US-made clothing in China
Shen, Dong
;
Wang, Qiuyue
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 247-261
Persistent link: https://www.econbiz.de/10011661983
Saved in:
10
Crossing the border : changes in self and brands
Guzman, Francisco
;
Paswan, Audhesh K.
;
Fabrize, Robert O.
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 306-318
Persistent link: https://www.econbiz.de/10011691607
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