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~isPartOf:"International marketing review"
~isPartOf:"Journal of marketing communications"
~subject:"Brand loyalty"
~subject:"Markenführung"
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Search: subject:"Brand equity"
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Brand loyalty
Markenführung
Brand image
20
Markenimage
20
Brand management
15
Consumer behaviour
14
Konsumentenverhalten
14
Brand equity
8
Social Web
6
Social web
6
brand equity
6
Internet marketing
5
Online-Marketing
5
Marketing management
4
Marketingmanagement
4
Brand
3
Consumer-based brand equity
3
Markenartikel
3
social media
3
Brand gender
2
Designation of origin
2
Firm performance
2
Ghana
2
Herkunftsbezeichnung
2
Microfinance
2
Mikrofinanzierung
2
Mobile Anwendung
2
Mobile application
2
Unternehmenserfolg
2
brand awareness
2
brand image
2
business performance
2
integrated marketing communications
2
microfinance
2
Aaker
1
Advertising
1
Advertising effects
1
Androgyno
1
Androgyny
1
Association strength
1
Associations
1
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2
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Article
15
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15
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15
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English
15
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Anabila, Peter
2
Anselmsson, Johan
1
Bravo Velázquez, Alberto
1
Butt, Muhammad Mohsin
1
Dabija, Dan Cristian
1
Dąbrowski, Dariusz
1
Fuller, Rachel
1
Gregoric, Anna
1
Gugenishvili, Ilia
1
Hang, Haiming
1
Haq, Junaid Ul
1
Hildebrand, Christian
1
Kaur, Harsandaldeep
1
Lee Heng Wei
1
Lieven, Theo
1
Long Thang Van Nguyen
1
Ludwichowska, Gosia
1
Muldrow, Adrienne F.
1
Nayak, Rajkishore
1
Ong, Chuan Huat
1
Perera, Charitha Harshani
1
Pope, Nigel
1
Ren, Shengnan
1
Ridwan Adetunji Raji
1
Rose, Susan
1
Sabrina Mohd Rashid
1
Schivinski, Bruno
1
Sobhi Mohd Ishak
1
Sohal, Seerat
1
Stocchi, Lara
1
Swoboda, Bernhard
1
Thurasamy Ramayah
1
Tran, Trang
1
Tunca, Burak
1
Weimann, Bettina
1
Westberg, Kate
1
Wilkins, Stephen
1
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International marketing review
Journal of marketing communications
Journal of business research : JBR
47
The journal of product & brand management
36
The journal of brand management : an international journal
33
Journal of retailing and consumer services
21
Cogent business & management
14
International journal of hospitality management
14
European journal of marketing : EJM
13
Marketing intelligence & planning
10
Journal of promotion management : innovations in planning and applied research
9
SpringerLink / Bücher
9
Tourism management : research, policies, practice
9
Journal of marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of strategic marketing
7
Journal of the Academy of Marketing Science
7
Asia Pacific journal of marketing and logistics
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of internet marketing and advertising : IJIMA
6
Journal of Asian finance, economics and business : JAFEB
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : JPM
6
AMS review : official publication of the Academy of Marketing Science
5
Administrative Sciences : open access journal
5
Global business review
5
International journal of consumer studies
5
International journal of market research
5
Journal of air transport management
5
Journal of business ethics : JOBE
5
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
5
Journal of hospitality and tourism insights
5
Journal of marketing for higher education
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of travel and tourism marketing
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Marketing : ZFP ; journal of research and management
5
The journal of business & industrial marketing
5
The marketing review
5
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ECONIS (ZBW)
15
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1
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10
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15
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date (oldest first)
1
The impact of social media marketing and brand credibility on higher education institutes’
brand
equity
in emerging countries
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 770-795
Persistent link: https://www.econbiz.de/10014529102
Saved in:
2
Enhancing
brand
equity
in branded apps : a hedonic and utilitarian motivation ́s perspective
Tran, Trang
;
Gugenishvili, Ilia
;
Muldrow, Adrienne F.
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014529298
Saved in:
3
The impact of social media communication on consumer-based
brand
equity
and purchasing intent in a pandemic
Lee Heng Wei
;
Ong, Chuan Huat
;
Thurasamy Ramayah
- In:
International marketing review
40
(
2023
)
5
,
pp. 1213-1244
Persistent link: https://www.econbiz.de/10014470117
Saved in:
4
The impact of dialectical thinking on androgynous
brand
equity
across cultures : the moderating role of brand positioning
Bravo Velázquez, Alberto
;
Hang, Haiming
;
Ren, Shengnan
- In:
International marketing review
40
(
2023
)
1
,
pp. 176-193
Persistent link: https://www.econbiz.de/10014227463
Saved in:
5
Political brand endorsers, political brand preference, and political
brand
equity
: a mediated moderated model
Kaur, Harsandaldeep
;
Sohal, Seerat
- In:
Journal of marketing communications
28
(
2022
)
1
,
pp. 3-37
Persistent link: https://www.econbiz.de/10012697018
Saved in:
6
Customer-based
brand
equity
for branded apps : a simple research framework
Stocchi, Lara
;
Ludwichowska, Gosia
;
Fuller, Rachel
; …
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 534-563
Persistent link: https://www.econbiz.de/10012624665
Saved in:
7
MNCs and religious influences in global markets : drivers of consumer-based halal
brand
equity
Butt, Muhammad Mohsin
;
Rose, Susan
;
Wilkins, Stephen
; …
- In:
International marketing review
34
(
2017
)
6
,
pp. 885-908
Persistent link: https://www.econbiz.de/10011799827
Saved in:
8
Integrated marketing communications,
brand
equity
, and business performance in micro-finance institutions : an emerging market perspective
Anabila, Peter
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 229-242
Persistent link: https://www.econbiz.de/10012203473
Saved in:
9
Integrated marketing communications,
brand
equity
, and business performance in micro-finance institutions : an emerging market perspective
Anabila, Peter
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 229-242
Persistent link: https://www.econbiz.de/10012203474
Saved in:
10
Consumer-based
brand
equity
(CBBE) and the role of social media communications : qualitative findings from the Malaysian automotive industry
Ridwan Adetunji Raji
;
Sabrina Mohd Rashid
;
Sobhi Mohd Ishak
- In:
Journal of marketing communications
25
(
2019
)
5
,
pp. 511-534
Persistent link: https://www.econbiz.de/10012203331
Saved in:
1
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