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~isPartOf:"International marketing review"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
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Search: subject:"Brand Management"
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Brand management
116
Markenführung
116
Consumer behaviour
84
Konsumentenverhalten
84
Brand image
78
Markenimage
78
Brand
48
Markenartikel
47
International marketing
27
Internationales Marketing
27
Marketing management
19
Marketingmanagement
19
Social Web
19
Social web
19
Designation of origin
17
Herkunftsbezeichnung
17
Beziehungsmarketing
15
Relationship marketing
15
Internet marketing
13
Online-Marketing
13
Advertising effects
9
Luxury goods
9
Luxusgüter
9
Werbewirkung
9
Brand loyalty
8
Emerging economies
8
Markentreue
8
Schwellenländer
8
social media
8
Personality psychology
7
Persönlichkeitspsychologie
7
Corporate Social Responsibility
6
Corporate social responsibility
6
Cultural identity
6
Einzelhandel
6
Kulturelle Identität
6
Retail trade
6
brand equity
6
brand loyalty
6
Celebrity endorsement
5
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96
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5
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Article
114
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2
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116
Aufsatz in Zeitschrift
116
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1
Collection of articles of several authors
1
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English
116
Author
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He, Jiaxun
4
Barnes, Bradley R.
3
Wang, Cheng Lu
3
Anaya-Sánchez, Rafael
2
Baumgarth, Carsten
2
Belk, Russell W.
2
Boltz, Dirk-Mario
2
Carrillat, François A.
2
Ge, Jiaye
2
Han, C. M.
2
Japutra, Arnold
2
Martínez-López, Francisco J.
2
Mingione, Michela
2
O'Rourke, Anne-Maree
2
Roper, Stuart
2
Schmidt, Holger J.
2
Seo, Yuri
2
Septianto, Felix
2
Sharma, Piyush
2
Suarez, Maribel
2
Abratt, Russell
1
Ahmad, Muhammad Ishfaq
1
Ahmad, Wasim
1
Akdevelioglu, Duygu
1
Akhtar, Nadeem
1
Akram, M. S.
1
Ampuero-Canellas, Olga
1
Andrews, Taylah
1
Ang, Tyson
1
Arli, Denni
1
Arnould, Eric J.
1
Aronsson, Lars
1
Ashill, Nicholas J.
1
Ashman, Rachel
1
Azar, Salim L.
1
Badot, Olivier
1
Baghi, Ilaria
1
Bai, Huifeng
1
Balabanis, George
1
Banelis, Melissa
1
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Published in...
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International marketing review
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of business research : JBR
583
The journal of brand management : an international journal
552
The journal of product & brand management
387
SpringerLink / Bücher
315
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
106
Asia Pacific journal of marketing and logistics
105
International journal of hospitality management
104
Journal of marketing communications
104
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
87
Springer eBook Collection
87
Innovatives Markenmanagement
86
Journal of marketing
77
Journal of the Academy of Marketing Science
76
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Research
69
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
65
Journal of international consumer marketing
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
Journal of advertising research
61
Qualitative market research : an international journal
59
Cogent business & management
56
Journal of global marketing
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
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ECONIS (ZBW)
116
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1
What about context in internal
brand
management
? : understanding employee brand commitment in the public sector
Leijerholt, Ulrika
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
13/14
,
pp. 1243-1266
Persistent link: https://www.econbiz.de/10012695264
Saved in:
2
Unconventional luxury brand collaborations : a new form of luxury consumption among young adults in China
Diaz Ruiz, Carlos
;
Cruz, Angela Gracia B.
- In:
International marketing review
40
(
2023
)
7
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014470397
Saved in:
3
The empty body : exploring the destabilised brand of a racialised space
Ulver, Sofia
;
Osanami Törngren, Sayaka
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
15/16
,
pp. 1477-1501
Persistent link: https://www.econbiz.de/10014450071
Saved in:
4
Brand dynasty : managing charismatic legitimacy over time
Arnould, Eric J.
;
Dion, Delphine
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 338-366
Persistent link: https://www.econbiz.de/10014299255
Saved in:
5
Decentralised place branding through multiple authors and narratives : the collective branding of a small town in Sweden
Björner, Emma
;
Aronsson, Lars
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1587-1612
Persistent link: https://www.econbiz.de/10013466553
Saved in:
6
The influence of luxury brand personality on digital interaction evaluations : a focus on European and North American markets
Cowan, Kirsten
;
Kostyk, Alena
- In:
International marketing review
41
(
2024
)
2
,
pp. 386-410
Persistent link: https://www.econbiz.de/10014524808
Saved in:
7
Different countries, different institutionsdhow do brand-oriented SMEs leverage branding capabilities to boost export performance?
Ranjan, Piyush
- In:
International marketing review
41
(
2024
)
2
,
pp. 562-589
Persistent link: https://www.econbiz.de/10014524909
Saved in:
8
Effective marketing strategies for global FMCG brands during COVID-19 pandemic crisis
Niros, Meletios I.
;
Niros, Angelica
;
Pollalis, Yannis
; …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1012-1034
Persistent link: https://www.econbiz.de/10014470105
Saved in:
9
Global retailers' CSR initiatives during COVID-19 crisis : a cross-cultural examination
Ahmad, Wasim
;
Battisti, Enrico
;
Akhtar, Nadeem
;
Ahmad, …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1054-1070
Persistent link: https://www.econbiz.de/10014470107
Saved in:
10
Consumer-to-consumer conflicts and brand moderation strategies during COVID-19 service failures : a framework for international marketers
Dineva, Denitsa
;
Breitsohl, Jan
;
Roschk, Holger
; …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1112-1133
Persistent link: https://www.econbiz.de/10014470109
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