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~isPartOf:"International marketing review"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Review of international economics"
~subject:"Marketing management"
~subject:"Strategic management"
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Search: subject:"Internationale Markteintrittsstrategie"
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Marketing management
Strategic management
International market entry
111
Internationaler Markteintritt
111
Multinationales Unternehmen
57
Transnational corporation
57
Globalisierung
41
Globalization
41
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26
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26
International marketing
21
Internationales Marketing
21
Internationalization
19
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Mellahi, Kamel
3
Shoham, Aviv
3
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2
Martín Martín, Oscar
2
Bai, Huifeng
1
Baker, William E.
1
Bang, Vasant Vijay
1
Bortoluzzi, Guido
1
Buccieri, Dominic
1
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1
Cabanelas, Pablo
1
Cavusgil, S. Tamer
1
Chiarvesio, Maria
1
Cooper, Cary
1
Deligonul, Seyda
1
Di Maria, Eleonora
1
Diez-Martin, Francisco
1
Efrat, Kalanit
1
Freeman, Susan
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1
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1
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Lee, Joong-Woo
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1
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1
Mitręga, Maciej
1
Moore, Christopher
1
Morgan, Robert
1
Papadopoulos, Nicolas G.
1
Park, Sohee
1
Petersen, Bent
1
Pfajfar, Gregor
1
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International marketing review
Journal of strategic marketing
Review of international economics
International business review : the official journal of the European International Business Academy
22
Journal of business research : JBR
13
Journal of international marketing
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of international entrepreneurship
8
Journal of world business : JWB
7
European journal of international management : EJIM
6
Journal of international management
6
Review of international business and strategy
5
International journal of trade and global markets
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
Journal of management studies : JMS
4
Management and organization review : MOR ; the official journal of The International Association for Chinese Management Research
4
Multinational business review
4
SpringerLink / Bücher
4
Asia Pacific business review
3
Baltic journal of management
3
Europäische Hochschulschriften / 5
3
Global business & economics review
3
International journal of business and globalisation : IJBG
3
International journal of entrepreneurship and small business
3
International journal of export marketing
3
International studies of management & organization : ISMO
3
Journal for global business advancement : JGBA
3
Journal for international business and entrepreneurship development
3
Journal of business venturing
3
Management decision : MD
3
Management international review : mir ; journal of international business
3
Origin and branding in international market entry processes
3
Springer eBook Collection
3
The journal of business & industrial marketing
3
Administrative Sciences : open access journal
2
British journal of management : BJM
2
Die Betriebswirtschaft : DBW
2
Discussion papers in industrial economics / E
2
Economies : open access journal
2
Entrepreneurial business and economics review : EBER
2
European business review
2
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ECONIS (ZBW)
23
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1
International dynamic marketing capabilities : developments and a research agenda
Pfajfar, Gregor
;
Mitręga, Maciej
;
Shoham, Aviv
- In:
International marketing review
41
(
2024
)
1
,
pp. 1-41
Persistent link: https://www.econbiz.de/10014524759
Saved in:
2
How can companies boost legitimacy in international markets? : a dynamic marketing capabilities approach
Rivero-Gutierrez, Lourdes
;
Cabanelas, Pablo
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 273-301
Persistent link: https://www.econbiz.de/10014524786
Saved in:
3
Exploring the influence of hybrid product-service offerings on firm internationalization strategies : an international perspective
Liu, Yipeng
;
Bustinza, Oscar F.
;
Vendrell-Herrero, Ferran
; …
- In:
International marketing review
40
(
2023
)
4
,
pp. 549-560
Persistent link: https://www.econbiz.de/10014469928
Saved in:
4
Enhancing international marketing capability and export performance of emerging market SMEs in crises : strategic flexibility and digital technologies
Zahoor, Nadia
;
Lew, Yong Kyu
- In:
International marketing review
40
(
2023
)
5
,
pp. 1158-1187
Persistent link: https://www.econbiz.de/10014470114
Saved in:
5
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
6
Luxury fashion retailers' localised marketing strategies in practice : evidence from China
Bai, Huifeng
;
McColl, Julie
;
Moore, Christopher
- In:
International marketing review
39
(
2022
)
2
,
pp. 352-370
Persistent link: https://www.econbiz.de/10013396200
Saved in:
7
Standardization versus adaptation of global marketing strategies in emerging market cross-border acquisitions
Rao-Nicholson, Rekha
;
Khan, Zaheer
- In:
International marketing review
34
(
2017
)
1
,
pp. 138-158
Persistent link: https://www.econbiz.de/10011673783
Saved in:
8
Corporate social responsibility as a marketing strategy in foreign markets : the case of Korean MNCs in the Chinese electronics market
Hadjikhani, Amjad
;
Lee, Joong-Woo
;
Park, Sohee
- In:
International marketing review
33
(
2016
)
4
,
pp. 530-554
Persistent link: https://www.econbiz.de/10011590313
Saved in:
9
From pre-internationalization to post-internationalization : relationship marketing perspective
Khojastehpour, Morteza
;
Johns, Raechel
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 157-174
Persistent link: https://www.econbiz.de/10011305970
Saved in:
10
Uncovering the influence of the international marketing function in international firms
Gnizy, Itzhak
;
Shoham, Aviv
- In:
International marketing review
31
(
2014
)
1
,
pp. 51-78
Persistent link: https://www.econbiz.de/10010253927
Saved in:
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