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~isPartOf:"International marketing review"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Psychology & marketing"
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Search: subject:"branding"
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Brand management
276
Markenführung
276
Consumer behaviour
200
Konsumentenverhalten
200
Brand image
177
Markenimage
177
Brand
106
Markenartikel
105
Beziehungsmarketing
57
Relationship marketing
57
Advertising effects
42
Werbewirkung
42
International marketing
33
Internationales Marketing
33
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32
Social web
32
Internet marketing
31
Online-Marketing
31
Designation of origin
26
Herkunftsbezeichnung
26
Luxury goods
21
Luxusgüter
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Marketing management
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Marketingmanagement
19
Personality psychology
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Persönlichkeitspsychologie
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Advertising
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Emerging economies
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Schwellenländer
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Werbung
16
Brand loyalty
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Corporate reputation
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Firmenimage
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Customer satisfaction
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Kundenzufriedenheit
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Brand extension
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Markentransfer
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Woodside, Arch G.
6
Pradhan, Debasis
5
He, Jiaxun
4
Kuanr, Abhisek
4
Melewar, T. C.
4
Phau, Ian
4
Arli, Denni
3
Bagozzi, Richard P.
3
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3
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3
Christodoulides, George
3
Japutra, Arnold
3
Moharana, Tapas Ranjan
3
Paul, Justin
3
Wang, Cheng Lu
3
Albrecht, Carmen-Maria
2
Arnold, Mark J.
2
Ashill, Nicholas J.
2
Augusto, Mário Gomes
2
Bang, Nguyen
2
Bhattacharjee, Debashree Roy
2
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Ge, Jiaye
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2
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2
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2
Hultman, Magnus
2
Iversen, Nina M.
2
Kumar, Vikas
2
Lee, Michael S. W.
2
Lim, Ming
2
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International marketing review
Marketing intelligence & planning
Psychology & marketing
Journal of business research : JBR
609
The journal of brand management : an international journal
575
The journal of product & brand management
392
SpringerLink / Bücher
374
Journal of retailing and consumer services
294
European journal of marketing : EJM
148
Springer eBook Collection
115
Industrial marketing management : the international journal for industrial and high-tech firms
110
International journal of hospitality management
109
Journal of marketing communications
109
Journal of marketing management : MM
109
Asia Pacific journal of marketing and logistics
107
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
99
The IUP journal of brand management : IJBRM
95
Innovatives Markenmanagement
88
Journal of strategic marketing
88
Journal of the Academy of Marketing Science
83
Journal of marketing
79
Research
79
Marketing letters : a journal of research in marketing
75
Journal of promotion management : innovations in planning and applied research
72
International journal of internet marketing and advertising : IJIMA
68
Journal of advertising research
68
Journal of promotion management : JPM
68
NBER working paper series
68
Tourism management : research, policies, practice
68
Journal of fashion marketing and management
67
Journal of international consumer marketing
67
Working paper / National Bureau of Economic Research, Inc.
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Journal of travel and tourism marketing
63
International journal of advertising : the review of marketing communications
61
NBER Working Paper
61
Qualitative market research : an international journal
61
Cogent business & management
60
Business horizons
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
295
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1
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
2
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
3
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
4
COVID-19 vaccines and anti-consumption : understanding anti-vaxxers hesitancy
Chaney, Damien
;
Lee, Michael S. W.
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 741-754
Persistent link: https://www.econbiz.de/10013165432
Saved in:
5
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
6
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
7
When less is more : understanding consumers' responses to minimalist appeals
Chen, Wei-Fen
;
Liu, Jingshi
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2151-2162
Persistent link: https://www.econbiz.de/10014338496
Saved in:
8
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
9
NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung
;
Kwon, Ohbyung
;
Sohn, Kwonsang
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
Saved in:
10
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
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