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~isPartOf:"International marketing review"
~isPartOf:"Psychology & marketing"
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Search: subject_exact:"Markenidentität"
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Brand image
203
Markenimage
203
Consumer behaviour
156
Konsumentenverhalten
156
Brand management
114
Markenführung
114
Brand
64
Markenartikel
63
Designation of origin
34
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34
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27
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27
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Personality psychology
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Internet marketing
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Kuanr, Abhisek
4
Magnusson, Peter
4
Pradhan, Debasis
4
Sung, Yongjun
4
Westjohn, Stanford A.
4
Zdravkovic, Srdan
4
Albrecht, Carmen-Maria
3
Bauer, Brittney C.
3
Woodside, Arch G.
3
Arli, Denni
2
Bhattacharjee, Debashree Roy
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Cheng, Li-Keng
2
Christodoulides, George
2
DelVecchio, Devon
2
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Fetscherin, Marc
2
Fleck, Nathalie
2
Ge, Jiaye
2
Han, C. M.
2
He, Jiaxun
2
Herrmann, Andreas
2
Huang, Hazel H.
2
Johnson, Clark D.
2
Kim, Jooyoung
2
Lee, Michael S. W.
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Lieven, Theo
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Miceli, Gaetano
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Mitchell, Vincent-Wayne
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Moharana, Tapas Ranjan
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Moon, Byeong-joon
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Penz, Elfriede
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Raimondo, Maria Antonietta
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Sauer, Nicola E.
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Toung, Chung-Lin
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Yi, Youjae
2
Acikgoz, Fulya
1
Aguirre-Rodriguez, Alexandra
1
Ahmad, Muhammad Ishfaq
1
Ahmad, Wasim
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International marketing review
Psychology & marketing
Journal of business research : JBR
485
The journal of brand management : an international journal
341
The journal of product & brand management
307
Journal of retailing and consumer services
243
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Journal of travel and tourism marketing
100
Tourism management : research, policies, practice
99
Journal of marketing communications
93
Marketing intelligence & planning
88
International journal of hospitality management
79
SpringerLink / Bücher
78
Journal of international consumer marketing
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
72
Journal of strategic marketing
71
The journal of consumer marketing
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of global marketing
64
Journal of marketing
62
Journal of marketing management : MM
62
Journal of the Academy of Marketing Science
61
Marketing letters : a journal of research in marketing
61
Cogent business & management
58
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
Journal of Islamic marketing
53
Journal of promotion management : innovations in planning and applied research
53
The IUP journal of brand management : IJBRM
53
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
Sport marketing quarterly : preferred journal of the Sport Marketing Association
44
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
43
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ECONIS (ZBW)
203
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203
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 649-664
Persistent link: https://www.econbiz.de/10014467626
Saved in:
3
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
4
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
5
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
6
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
7
When reality backfires : product evaluation context and the effectiveness of augmented reality in e-commerce
Pfaff, Alexander
;
Spann, Martin
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2413-2427
Persistent link: https://www.econbiz.de/10014432410
Saved in:
8
Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
Saved in:
9
How companies use typeface design to engage consumers in charitable activities
Chu, Xing-Yu
;
Tok, Dickson
;
Zhou, Xiaoyu
;
Chen, Xi
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013465214
Saved in:
10
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
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