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~isPartOf:"International marketing review"
~isPartOf:"Review of international economics"
~subject:"Marketing management"
~subject:"Theory"
~subject:"Transnational corporation"
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Search: subject:"Internationale Markteintrittsstrategie"
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Marketing management
Theory
Transnational corporation
International market entry
91
Internationaler Markteintritt
91
Multinationales Unternehmen
49
Globalisierung
33
Globalization
33
KMU
21
SME
21
International marketing
18
Internationales Marketing
18
Internationalization
18
Auslandsinvestition
14
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Theorie
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59
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59
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Mellahi, Kamel
4
Shoham, Aviv
3
Ahammad, Mohammad F.
2
Liu, Yipeng
2
Vrontis, Demetris
2
Agnihotri, Arpita
1
Ahmed, Farhad Uddin
1
Bai, Huifeng
1
Batsakis, Georgios
1
Bembom, Michael
1
Bhattacharya, Saurabh
1
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Bortoluzzi, Guido
1
Brito, Duarte
1
Bustinza, Oscar F.
1
Cabanelas, Pablo
1
Cavusgil, S. Tamer
1
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1
Chaudhuri, Ranjan
1
Chebbi, Hela
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Chiao, Yu-ching
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Crick, Dave
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Deligonul, Seyda
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Di Maria, Eleonora
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Diez-Martin, Francisco
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Dimitratos, Pavlos
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Dixon, Stuart
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Du, Min
1
Efrat, Kalanit
1
Fait, Monica
1
Felbermayr, Gabriel
1
Freeman, Susan
1
Galdino, Katia M.
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Gao, Jie
1
Gaston-Breton, Charlotte
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International marketing review
Review of international economics
International business review : the official journal of the European International Business Academy
170
Journal of world business : JWB
91
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
75
Management international review : mir ; journal of international business
73
Journal of business research : JBR
72
Journal of international entrepreneurship
63
Journal of international management
62
Multinational business review
37
European journal of international management : EJIM
36
Entrepreneurial business and economics review : EBER
28
Thunderbird international business review
26
International journal of emerging markets
22
Journal of East-West business
21
European business review : EBR ; the official journal of the International Management Centres, Europe
20
Asian business & management
19
Journal of international marketing
19
Management international review : MIR ; journal of international business
19
SpringerLink / Bücher
19
International journal of business and globalisation : IJBG
18
Review of international business and strategy
18
Global strategy journal : GSJ
17
Discussion paper / Centre for Economic Policy Research
16
Europäische Hochschulschriften / 5
16
Industrial marketing management : the international journal for industrial and high-tech firms
16
Working paper / National Bureau of Economic Research, Inc.
16
Asia Pacific business review
14
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
14
NBER working paper series
14
CESifo working papers
13
International entrepreneurship and management journal
13
International small business journal : researching entrepreneurship
13
NBER Working Paper
13
Journal of East European management studies : JEEMS
12
Management and organization review : MOR ; the official journal of The International Association for Chinese Management Research
12
Administrative Sciences : open access journal
11
Baltic journal of management
11
International small business journal : ISBJ
11
Journal for global business advancement : JGBA
11
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ECONIS (ZBW)
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1
International dynamic marketing capabilities : developments and a research agenda
Pfajfar, Gregor
;
Mitręga, Maciej
;
Shoham, Aviv
- In:
International marketing review
41
(
2024
)
1
,
pp. 1-41
Persistent link: https://www.econbiz.de/10014524759
Saved in:
2
Scale, scope, and the international expansion strategies of multiproduct firms
Yeaple, Stephen R.
- In:
Review of international economics
31
(
2023
)
4
,
pp. 1385-1413
Persistent link: https://www.econbiz.de/10014329840
Saved in:
3
Network bricolage of international entrepreneurs for new market entry : a cross-national study of small biotech firms
Yang, Man
;
Leppäaho, Tanja
- In:
International marketing review
40
(
2023
)
7
,
pp. 22-44
Persistent link: https://www.econbiz.de/10014470398
Saved in:
4
Social media and international business : views and conceptual framing
Saari, Matti
;
Haapanen, Lauri
;
Hurmelinna-Laukkanen, Pia
- In:
International marketing review
39
(
2022
)
7
,
pp. 25-45
Persistent link: https://www.econbiz.de/10013532329
Saved in:
5
A network model approach to enhance knowledge sharing for internationalization readiness of SMEs
Magni, Domitilla
;
Chierici, Roberto
;
Fait, Monica
; …
- In:
International marketing review
39
(
2022
)
3
,
pp. 626-652
Persistent link: https://www.econbiz.de/10013396292
Saved in:
6
Innovation and commercialisation : the role of the international dynamic marketing capability in Malaysian international entrepreneurial firms
Mostafiz, Md Imtiaz
;
Ahmed, Farhad Uddin
;
Ibrahim, Fahad
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 199-236
Persistent link: https://www.econbiz.de/10014524782
Saved in:
7
How can companies boost legitimacy in international markets? : a dynamic marketing capabilities approach
Rivero-Gutierrez, Lourdes
;
Cabanelas, Pablo
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 273-301
Persistent link: https://www.econbiz.de/10014524786
Saved in:
8
Exploring the influence of hybrid product-service offerings on firm internationalization strategies : an international perspective
Liu, Yipeng
;
Bustinza, Oscar F.
;
Vendrell-Herrero, Ferran
; …
- In:
International marketing review
40
(
2023
)
4
,
pp. 549-560
Persistent link: https://www.econbiz.de/10014469928
Saved in:
9
Business hybrid offerings by manufacturing SMEs : impact of servitization on internationalization of manufacturing SMEs
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
40
(
2023
)
4
,
pp. 585-611
Persistent link: https://www.econbiz.de/10014469932
Saved in:
10
Enhancing international marketing capability and export performance of emerging market SMEs in crises : strategic flexibility and digital technologies
Zahoor, Nadia
;
Lew, Yong Kyu
- In:
International marketing review
40
(
2023
)
5
,
pp. 1158-1187
Persistent link: https://www.econbiz.de/10014470114
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