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~isPartOf:"International marketing review"
~isPartOf:"Review of international economics"
~subject:"Strategic management"
~subject:"Transnational corporation"
~subject:"Unternehmensgründung"
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Search: subject:"Internationale Markteintrittsstrategie"
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Strategic management
Transnational corporation
Unternehmensgründung
International market entry
94
Internationaler Markteintritt
94
Multinationales Unternehmen
52
Globalisierung
35
Globalization
35
KMU
23
SME
23
International marketing
19
Internationales Marketing
19
Internationalization
18
Auslandsinvestition
16
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16
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12
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12
Market entry
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Markteintritt
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Schwellenländer
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Marketing management
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Marketingmanagement
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Theorie
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Unternehmenserfolg
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7
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6
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56
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Mellahi, Kamel
4
Ahammad, Mohammad F.
2
Batsakis, Georgios
2
Gnizy, Itzhak
2
Guercini, Simone
2
Liu, Yipeng
2
Martín Martín, Oscar
2
Milanesi, Matilde
2
Shoham, Aviv
2
Vrontis, Demetris
2
Agnihotri, Arpita
1
Ahmed, Farhad Uddin
1
Azar, Goudarz
1
Baker, William E.
1
Bembom, Michael
1
Bhattacharya, Saurabh
1
Boateng, Agyenim
1
Bortoluzzi, Guido
1
Bustinza, Oscar F.
1
Cabanelas, Pablo
1
Cavusgil, S. Tamer
1
Chang, Hsing-Hua Stella
1
Chang, Min-Hua
1
Chatterjee, Sheshadri
1
Chaudhuri, Ranjan
1
Chebbi, Hela
1
Chen, Weihong
1
Chiao, Yu-ching
1
Chiarvesio, Maria
1
Chierici, Roberto
1
Cooper, Cary
1
Crick, Dave
1
Deligonul, Seyda
1
Di Maria, Eleonora
1
Diez-Martin, Francisco
1
Dimitratos, Pavlos
1
Dixon, Stuart
1
Drogendijk, Henrieke Johanna
1
Du, Min
1
Efrat, Kalanit
1
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International marketing review
Review of international economics
International business review : the official journal of the European International Business Academy
165
Journal of world business : JWB
91
Journal of business research : JBR
82
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
77
Journal of international entrepreneurship
72
Management international review : mir ; journal of international business
72
Journal of international management
65
European journal of international management : EJIM
41
Multinational business review
37
Entrepreneurial business and economics review : EBER
29
Thunderbird international business review
29
International journal of emerging markets
24
Journal of East-West business
23
SpringerLink / Bücher
22
European business review : EBR ; the official journal of the International Management Centres, Europe
21
Asian business & management
20
Management international review : MIR ; journal of international business
20
Review of international business and strategy
20
International journal of business and globalisation : IJBG
19
Journal of international marketing
19
International journal of entrepreneurship and small business
18
Global strategy journal : GSJ
16
International small business journal : researching entrepreneurship
16
International entrepreneurship and management journal
15
International journal of globalisation and small business : IJGSB
15
Asia Pacific business review
14
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
14
Journal of international trade & commerce
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of East European management studies : JEEMS
13
Baltic journal of management
12
International small business journal : ISBJ
12
Journal of business venturing
12
Management and organization review : MOR ; the official journal of The International Association for Chinese Management Research
12
Administrative Sciences : open access journal
11
European management journal
11
Europäische Hochschulschriften / 5
11
Journal for global business advancement : JGBA
11
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
11
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ECONIS (ZBW)
56
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1
Scale, scope, and the international expansion strategies of multiproduct firms
Yeaple, Stephen R.
- In:
Review of international economics
31
(
2023
)
4
,
pp. 1385-1413
Persistent link: https://www.econbiz.de/10014329840
Saved in:
2
Network bricolage of international entrepreneurs for new market entry : a cross-national study of small biotech firms
Yang, Man
;
Leppäaho, Tanja
- In:
International marketing review
40
(
2023
)
7
,
pp. 22-44
Persistent link: https://www.econbiz.de/10014470398
Saved in:
3
A network model approach to enhance knowledge sharing for internationalization readiness of SMEs
Magni, Domitilla
;
Chierici, Roberto
;
Fait, Monica
; …
- In:
International marketing review
39
(
2022
)
3
,
pp. 626-652
Persistent link: https://www.econbiz.de/10013396292
Saved in:
4
Social media and international business : views and conceptual framing
Saari, Matti
;
Haapanen, Lauri
;
Hurmelinna-Laukkanen, Pia
- In:
International marketing review
39
(
2022
)
7
,
pp. 25-45
Persistent link: https://www.econbiz.de/10013532329
Saved in:
5
Innovation and commercialisation : the role of the international dynamic marketing capability in Malaysian international entrepreneurial firms
Mostafiz, Md Imtiaz
;
Ahmed, Farhad Uddin
;
Ibrahim, Fahad
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 199-236
Persistent link: https://www.econbiz.de/10014524782
Saved in:
6
How can companies boost legitimacy in international markets? : a dynamic marketing capabilities approach
Rivero-Gutierrez, Lourdes
;
Cabanelas, Pablo
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 273-301
Persistent link: https://www.econbiz.de/10014524786
Saved in:
7
Building a value-creating brand in internationalizing small and medium-sized enterprises
Chang, Hsing-Hua Stella
;
Fong, Cher Min
;
Chang, Min-Hua
- In:
International marketing review
41
(
2024
)
3/4
,
pp. 593-614
Persistent link: https://www.econbiz.de/10015057114
Saved in:
8
Institutional distance and location choice : an experimental approach to the perception puzzle
Azar, Goudarz
;
Batsakis, Georgios
;
Drogendijk, Henrieke …
- In:
International marketing review
41
(
2024
)
3/4
,
pp. 717-744
Persistent link: https://www.econbiz.de/10015057129
Saved in:
9
Exploring the internationalization pathways of luxury SMEs : is there an asset of foreignness?
Milanesi, Matilde
;
Runfola, Andrea
;
Guercini, Simone
- In:
International marketing review
41
(
2024
)
3/4
,
pp. 806-826
Persistent link: https://www.econbiz.de/10015057135
Saved in:
10
Exploring the influence of hybrid product-service offerings on firm internationalization strategies : an international perspective
Liu, Yipeng
;
Bustinza, Oscar F.
;
Vendrell-Herrero, Ferran
; …
- In:
International marketing review
40
(
2023
)
4
,
pp. 549-560
Persistent link: https://www.econbiz.de/10014469928
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