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~isPartOf:"International marketing review"
~person:"Dianoux, Christian"
~person:"Stojanovic, Žaklina"
~type:"article"
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Brand image
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Croatia
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International marketing
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Internationales Marketing
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Jugoslawien (bis 1990)
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Markenimage
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Personality psychology
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Persönlichkeitspsychologie
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Dianoux, Christian
Stojanovic, Žaklina
Brecic, Ružica
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Filipovic, Jelena
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Gorton, Matthew
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Ognjanov, Galjina
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White, John
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International marketing review
Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 4 - 6, 2008, Vienna, Austria
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Proceedings of the 18th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 2 - 4 , 2010 Vienna, Austria
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A qualitative approach to understanding brand image in an international context : insights from Croatia and Serbia
Brecic, Ružica
;
Filipovic, Jelena
;
Gorton, Matthew
; …
- In:
International marketing review
30
(
2013
)
4
,
pp. 275-296
Persistent link: https://www.econbiz.de/10009774278
Saved in:
2
A qualitative approach to understanding brand image in an international context: Insights from Croatia and Serbia
Brecic, Ružica
;
Filipovic, Jelena
;
Gorton, Matthew
; …
- In:
International marketing review
30
(
2013
)
4
,
pp. 275-296
Persistent link: https://www.econbiz.de/10010140680
Saved in:
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