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~isPartOf:"International marketing review"
~subject:"Internationales Marketing"
~subject:"Success factor"
~subject:"Werbung"
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Internationales Marketing
Success factor
Werbung
Brand management
61
Markenführung
61
Consumer behaviour
48
Konsumentenverhalten
48
Brand image
41
Markenimage
41
International marketing
26
Brand
21
Markenartikel
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Designation of origin
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Marketing management
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Beziehungsmarketing
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International marketing review
Journal of business research : JBR
53
The journal of brand management : an international journal
37
SpringerLink / Bücher
34
International journal of advertising : the review of marketing communications
28
Journal of international marketing
27
Journal of marketing communications
24
The journal of product & brand management
22
International journal of advertising : the quarterly review of marketing communications
20
Journal of advertising research
18
Journal of international consumer marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of retailing and consumer services
13
Journal of global marketing
12
Journal of promotion management : JPM
12
Journal of promotion management : innovations in planning and applied research
12
Journal of advertising
11
Springer eBook Collection
11
European journal of marketing : EJM
10
International journal of business and globalisation : IJBG
10
International journal of internet marketing and advertising : IJIMA
10
Psychology & marketing
10
Asia Pacific journal of marketing and logistics
9
Marketing intelligence & planning
9
Journal of euromarketing
8
Journal of historical research in marketing
8
Journal of strategic marketing
8
Marketing : ZFP ; journal of research and management
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Research
8
The journal of consumer marketing
8
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
7
Innovatives Markenmanagement
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Business history
6
Gabler Edition Wissenschaft
6
Gabler Edition Wissenschaft / Marken- und Produktmanagement
6
Journal of global fashion marketing : JGfM
6
Journal of the Academy of Marketing Science
6
Marketing letters : a journal of research in marketing
6
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ECONIS (ZBW)
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1
Different countries, different institutionsdhow do brand-oriented SMEs leverage branding capabilities to boost export performance?
Ranjan, Piyush
- In:
International marketing review
41
(
2024
)
2
,
pp. 562-589
Persistent link: https://www.econbiz.de/10014524909
Saved in:
2
Effective marketing strategies for global FMCG brands during COVID-19 pandemic crisis
Niros, Meletios I.
;
Niros, Angelica
;
Pollalis, Yannis
; …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1012-1034
Persistent link: https://www.econbiz.de/10014470105
Saved in:
3
Consumer-to-consumer conflicts and brand moderation strategies during COVID-19 service failures : a framework for international marketers
Dineva, Denitsa
;
Breitsohl, Jan
;
Roschk, Holger
; …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1112-1133
Persistent link: https://www.econbiz.de/10014470109
Saved in:
4
How does self-congruity foster customer engagement with global brands? : Examining the roles of psychological ownership and global connectedness
Bhattacharjee, Debashree Roy
;
Kuanr, Abhisek
;
Malhotra, …
- In:
International marketing review
40
(
2023
)
6
,
pp. 1480-1508
Persistent link: https://www.econbiz.de/10014470393
Saved in:
5
Is brand globalness compatible with brand country-of-origin? : an investigation of hybrid brand positioning strategies for emerging market brands
Hong, Ruiyang
;
Zhang, Zhe
;
Zhang, Chun
;
Hu, Zuohao
- In:
International marketing review
40
(
2023
)
1
,
pp. 49-79
Persistent link: https://www.econbiz.de/10014227450
Saved in:
6
Developing strategies for international celebrity branding : a comparative analysis between Western and South Asian cultures
Shah, Zahra
;
Olya, Hossein
;
Monkhouse, Lien Le
- In:
International marketing review
40
(
2023
)
1
,
pp. 102-126
Persistent link: https://www.econbiz.de/10014227456
Saved in:
7
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
8
The role of online channel in influencing perceived firm size and brand authenticity in international marketing
Septianto, Felix
;
Japutra, Arnold
;
Putra, Pragea Geldoffy
; …
- In:
International marketing review
40
(
2023
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10014266945
Saved in:
9
Consumer animosity : the mitigating effect of perceived brand globalness
Mandler, Timo
;
Bartsch, Fabian
;
Krüger, Tinka
;
Kim, …
- In:
International marketing review
40
(
2023
)
2
,
pp. 365-384
Persistent link: https://www.econbiz.de/10014266966
Saved in:
10
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
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