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~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Journal of retailing"
~subject:"Marketingmanagement"
~type:"article"
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Search: subject_exact:"Markenführung"
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Marketingmanagement
Brand management
80
Markenführung
80
Consumer behaviour
51
Konsumentenverhalten
51
Brand image
35
Markenimage
35
Brand
30
Markenartikel
28
Einzelhandel
27
Retail trade
27
Beziehungsmarketing
17
Relationship marketing
17
Marketing management
15
Handelsmarke
11
Store brand
11
Cause-Related Marketing
7
Cause-related marketing
7
Bibliometrics
6
Bibliometrie
6
Nonprofit organization
6
Nonprofit-Organisation
6
Retailing
6
Brand equity
5
Branding
5
Corporate Social Responsibility
5
Corporate social responsibility
5
Fundraising
5
Nonprofit marketing
5
Nonprofit-Marketing
5
Preismanagement
5
Pricing strategy
5
Store brands
5
Brand experience
4
Category Management
4
Category management
4
Charity
4
Confidence
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Customer satisfaction
4
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15
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15
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15
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Arasu Balasubramaniam, Senthil
1
Bachtel, Robert C.
1
Baghi, Ilaria
1
Barone, Michael J.
1
Bauner, Christoph
1
Baxendale, Shane
1
Blair, Edward A.
1
Chung, Hwan
1
Dekimpe, Marnik G.
1
Duarte, Paulo
1
Echambadi, Raj
1
Farris, Paul W.
1
Gabrielli, Veronica
1
Geyskens, Inge
1
Gielens, Katrijn
1
Guissoni, Leandro A.
1
Inbaraj, J. Daniel
1
Jadeja, Ashwin
1
Jaenicke, Edward
1
Jeong, Hyun Ju
1
Jervis, Suzanne
1
Jindal, Rupinder P.
1
Jublee, Daniel Inbaraj
1
Kasilingam, Dharun Lingam
1
Keller, Kristopher Oliver
1
Kim, Jihye
1
Koll, Oliver
1
Lee, Eunkyu
1
Ma, Yu
1
MacDonald, Emma K.
1
Marinho, Ana Filipa Lopes
1
Miyazaki, Anthony D.
1
Namin, Aidin
1
Natarajan, Thamaraiselvan
1
Neves, Marcos Fava
1
Norman, Andrew T.
1
Plank, Andreas
1
Sethuraman, Raj
1
Shreevastava, Richa
1
Silva, Susana C.
1
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International review on public and non-profit marketing
Journal of retailing
Journal of business research : JBR
45
The journal of brand management : an international journal
44
The journal of product & brand management
31
European journal of marketing : EJM
20
Journal of strategic marketing
20
Journal of retailing and consumer services
19
Journal of marketing communications
16
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of marketing management : MM
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
International marketing review
9
Journal of marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of the Academy of Marketing Science
9
Cogent business & management
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
International journal of advertising : the review of marketing communications
8
Journal of promotion management : JPM
8
The journal of business & industrial marketing
8
The marketing review
8
Asia Pacific journal of marketing and logistics
7
Business horizons
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : innovations in planning and applied research
7
Marketing intelligence & planning
7
International journal of hospitality management
6
International journal of internet marketing and advertising : IJIMA
6
Journal of global marketing
6
Measuring and managing brands
6
European management journal
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of retail & distribution management
5
International journal of wine business research : IJWBR
5
Journal of internet commerce
5
Journal of marketing for higher education
5
Kellogg on marketing : the marketing faculty of the kellog school of management
5
AMS review : official publication of the Academy of Marketing Science
4
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ECONIS (ZBW)
15
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1
Investigating the consumers attitude toward brand and purchase intention within the context of cause-related marketing campaign for a pharmacy product
Thomas, Sujo
;
Jadeja, Ashwin
;
Vaghela, Krishnaba
; …
- In:
International review on public and non-profit marketing
19
(
2022
)
4
,
pp. 691-708
Persistent link: https://www.econbiz.de/10013483765
Saved in:
2
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
3
Do shoppers choose the same brand on the next trip when facing the same context? : an empirical investigation in FMCG retailing
Koll, Oliver
;
Plank, Andreas
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10013535711
Saved in:
4
How permeable to cause-related marketing are millennials?
Silva, Susana C.
;
Duarte, Paulo
;
Marinho, Ana Filipa Lopes
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 335-360
Persistent link: https://www.econbiz.de/10012617321
Saved in:
5
The future of private labels : towards a smart private label strategy
Gielens, Katrijn
;
Ma, Yu
;
Namin, Aidin
;
Sethuraman, Raj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
Saved in:
6
Benefits of cause-related marketing for companies and nonprofits : focusing on the roles of self-corporate congruity and issue involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International review on public and non-profit marketing
17
(
2020
)
3
,
pp. 317-330
Persistent link: https://www.econbiz.de/10012292912
Saved in:
7
Couponing strategies in competition between a national brand and a private label product
Bauner, Christoph
;
Jaenicke, Edward
;
Wang, Emily
;
Wu, …
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10012102919
Saved in:
8
The moderating role of social themes in cause-related marketing advertisements
Natarajan, Thamaraiselvan
;
Jublee, Daniel Inbaraj
; …
- In:
International review on public and non-profit marketing
15
(
2018
)
4
,
pp. 433-454
Persistent link: https://www.econbiz.de/10011956130
Saved in:
9
Role of celebrity in cause related marketing
Thamaraiselvan, N.
;
Arasu Balasubramaniam, Senthil
; …
- In:
International review on public and non-profit marketing
14
(
2017
)
3
,
pp. 341-357
Persistent link: https://www.econbiz.de/10011916474
Saved in:
10
Store brand quality and retailer's product line design
Chung, Hwan
;
Lee, Eunkyu
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10011790717
Saved in:
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