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~isPartOf:"International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing"
~isPartOf:"Psychology & marketing"
~subject:"Markenführung"
~subject:"Nonprofit marketing"
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Markenführung
Nonprofit marketing
Nonprofit-Marketing
13
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International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
Psychology & marketing
Journal of nonprofit & public sector marketing
38
International journal of nonprofit and voluntary sector marketing
37
International review on public and non-profit marketing
32
Journal of marketing for higher education
30
International journal of nonprofit & voluntary sector marketing
26
Journal of philanthropy and marketing
16
Nonprofit marketing : sectoral applications
16
The evolution of nonprofit marketing
14
Kompendium Kulturmarketing : Handbuch für Studium und Praxis
12
Nonprofit management & leadership
12
The Routledge companion to nonprofit marketing
10
Nonprofit and voluntary sector quarterly
9
Journal of business research : JBR
7
Wissenschaftsmarketing : Dialoge gestalten
7
Hochschulmarketing
6
Hochschulmarketing - Herausforderung und Erfolgskaktoren im Wettbewerb : Dokumentation der Tagung vom 15. Januar 2007
6
Journal of marketing communications
6
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
6
Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
5
Journal of marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
5
Springer eBook Collection
5
SpringerLink / Bücher
5
Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
5
Australasian marketing journal
4
Discussion paper
4
Europäische Hochschulschriften / 5
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Leadership in nonprofit organizations ; Vol. 2
4
Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
4
Sage library in marketing
4
The Jossey-Bass handbook of nonprofit leadership and management
4
Fallstudien zum NPO-Management : praktische BWL für Vereine und Sozialeinrichtungen
3
Freiburger betriebswirtschaftliche Diskussionsbeiträge
3
Hamburger Schriften zur Marketingforschung
3
International journal of arts management
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ECONIS (ZBW)
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1
Charitable Triad Theory : how donors, beneficiaries, and fundraisers influence charitable giving
Chapman, Cassandra M.
;
Louis, Winnifred R.
;
Masser, …
- In:
Psychology & marketing
39
(
2022
)
9
,
pp. 1826-1848
Persistent link: https://www.econbiz.de/10013465119
Saved in:
2
Don't put me on the spot : the role of perceived intrusiveness in public donation solicitations
Sanchez, Alison
;
Kull, Alexander J.
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2401-2412
Persistent link: https://www.econbiz.de/10013465203
Saved in:
3
Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
Saved in:
4
Can purchase behavior predict relationship perceptions and willingness to donate?
Johnson, Jennifer Wiggins
;
Peck, Joann
;
Schweidel, David A.
- In:
Psychology & marketing
31
(
2014
)
8
,
pp. 647-659
Persistent link: https://www.econbiz.de/10010399720
Saved in:
5
Consumer behavioural intentions in cause-related marketing : the role of identification and social cause involvement
Bigné Alcañiz, J. Enrique
;
Currás-Pérez, Rafael
; …
- In:
International review on public and nonprofit marketing …
7
(
2010
)
2
,
pp. 127-143
Persistent link: https://www.econbiz.de/10008667917
Saved in:
6
Understanding university image : a structural equation model approach
Duarte, Paulo O.
;
Alves, Helena B.
;
Raposo, Mário
- In:
International review on public and nonprofit marketing …
7
(
2010
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10003979161
Saved in:
7
Marketing for a non-profit organization
Blery, Evangelia K.
;
Katseli, Efstathia
;
Tsara, Nertilda
- In:
International review on public and nonprofit marketing …
7
(
2010
)
1
,
pp. 57-68
Persistent link: https://www.econbiz.de/10003979166
Saved in:
8
Word of mouth marketing and international adoption agencies
Boyd Posey, Kristen
;
Yarborough Layden, Deborah
;
Neuby, …
- In:
International review on public and nonprofit marketing …
6
(
2009
)
2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10003889857
Saved in:
9
Applying marketing in management and modernization strategies of public services : cases of study in South of Chile hospitals
Riveros Sudy, Jorge Alejandro
- In:
International review on public and nonprofit marketing …
6
(
2009
)
2
,
pp. 181-183
Persistent link: https://www.econbiz.de/10003889871
Saved in:
10
Implications of stakeholder concept and market orientation in the US nonprofit arts context
Hsieh, Jasper
;
Curtis, Kerry P.
;
Smith, Anne W.
- In:
International review on public and nonprofit marketing …
5
(
2008
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003732071
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