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~isPartOf:"Internet advertising : theory and research"
~isPartOf:"Journal of advertising research"
~subject:"USA"
~subject:"Zielgruppe"
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Subject
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USA
Zielgruppe
Internet marketing
127
Online-Marketing
127
Advertising effects
63
Werbewirkung
63
Social Web
54
Social web
54
Consumer behaviour
38
Konsumentenverhalten
38
United States
37
Advertising
24
Werbung
24
Viral marketing
20
Virales Marketing
20
Brand management
13
Markenführung
13
Marketing management
9
Marketingmanagement
9
Media usage
9
Mediennutzung
9
Target group
9
Communication
8
Fernsehwerbung
8
Kommunikation
8
Television advertising
8
Brand image
7
Markenimage
7
Website
6
Advertising planning
5
Brand
5
Interactive media
5
Interaktive Medien
5
Markenartikel
5
Market research
5
Marktforschung
5
Online retailing
5
Online-Handel
5
Werbeplanung
5
Beziehungsmarketing
4
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Article
41
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36
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36
Aufsatz im Buch
5
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5
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English
41
Author
All
Fulgoni, Gian M.
2
Lipsman, Andrew
2
Abraham, Linda Boland
1
Advincula, Dorothy
1
Appiah, Osei
1
Austin, Manila S.
1
Baack, Daniel W.
1
Baack, Donald
1
Ball, Jennifer G.
1
Baron, Shawn D.
1
Becerra, Enrique P.
1
Berthon, Pierre R.
1
Bonhomme, Jennifer
1
Brouwer, Caryb
1
Bruich, Sean
1
Campbell, Colin
1
Chang, Shin-Shin
1
Chao, Naipeng
1
Cheong, Yunjae
1
Christodoulides, George
1
Coleman, Joshua T.
1
Davidsen, Carol
1
Davidson, Sandra
1
Davis, Boyd H.
1
De Gregorio, Federico
1
Deitz, George D.
1
Edelman, Benjamin
1
Elias, Troy
1
Fulgoni, Gian
1
Garbayo, Amaya
1
Gordon, Jonathon
1
Graham, Jeffrey
1
Graiko, Stacy
1
Haas, John W.
1
Havlena, William
1
Hove, Thomas
1
Huang, Chun-Yao
1
Huang, Jianping
1
Hung, Kineta H.
1
Hunter, Anne
1
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Published in...
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Internet advertising : theory and research
Journal of advertising research
Working paper / National Bureau of Economic Research, Inc.
23
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
Young consumers : insight and ideas for responsible marketers
19
International journal of internet marketing and advertising : IJIMA
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
International journal of electronic marketing and retailing : IJEMR
15
Psychology & marketing
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of travel and tourism marketing
11
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
11
Handbook of social media management : value chain and business models in changing media markets
10
Information systems research : ISR
10
International journal of advertising : the quarterly review of marketing communications
10
NBER working paper series
10
Journal of advertising : official publication of the American Academy of Advertising
9
Journal of business research : JBR
9
SpringerLink / Bücher
9
CESifo working papers
7
Harvard business review : HBR
7
Harvard-Business-Manager : das Wissen der Besten
7
International journal of market research : JMRS ; the journal of the Market Research Society
7
JMM : the international journal on media management
7
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
MIT sloan management review
7
Business horizons
6
Discussion paper / Centre for Economic Policy Research
6
Health marketing quarterly
6
International journal of advertising : the review of marketing communications
6
International journal of electronic business
6
Journal of marketing communications
6
Journal of promotion management : innovations in planning and applied research
6
Management information systems : mis quarterly
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Social media and crisis communication
6
The journal of consumer marketing
6
American economic review
5
Cases on strategic social media utilization in the nonprofit sector
5
Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
5
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Source
All
ECONIS (ZBW)
41
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1
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41
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date (oldest first)
1
Beyond the targeted customer : spillover effect through social influence : consumers with weak ties are more effective targets in social advertising
Wang, Zhen-Zhen
;
Zhu, Zhihua
;
Xu, Xiaoke
;
Chao, Naipeng
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 221-235
Persistent link: https://www.econbiz.de/10014375169
Saved in:
2
How do information sources shape voters' political views? : comparing mainstream and
social-media
effects on democrats, republicans, and the undecided
Mathur, Anil
;
Moschis, George P.
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 177-195
Persistent link: https://www.econbiz.de/10013325506
Saved in:
3
The power of political advertising : lessons for practitioners
Fulgoni, Gian M.
;
Lipsman, Andrew
;
Davidsen, Carol
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 239-244
Persistent link: https://www.econbiz.de/10011595654
Saved in:
4
What makes brands' social content shareable on Facebook? : an analysis that demonstrates the power of online trust and attention
Yuki, Tania
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 458-470
Persistent link: https://www.econbiz.de/10011429187
Saved in:
5
Cross-device and cross-channel identity measurement issues and guidelines : how advertisers can maximize the impact of an identity-based brand campaign
Neufeld, Evan
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 109-117
Persistent link: https://www.econbiz.de/10011707668
Saved in:
6
The power of "like" : how brands reach (and influence) fans through
social-media
marketing
Lipsman, Andrew
;
Mud, Graham
;
Rich, Mike
;
Bruich, Sean
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 40-52
Persistent link: https://www.econbiz.de/10009548177
Saved in:
7
Digital and
social
media
in the purchase-decision process : a special report from the advertising research foundation
Powers, Todd
;
Advincula, Dorothy
;
Austin, Manila S.
; …
- In:
Journal of advertising research
52
(
2012
)
4
,
pp. 479-489
Persistent link: https://www.econbiz.de/10009710172
Saved in:
8
What's not to "like"? : can a Facebook fan base give a brand the advertising reach it needs?
Nelson-Field, Karen
;
Riebe, Erica
;
Sharp, Byron
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 262-269
Persistent link: https://www.econbiz.de/10009618389
Saved in:
9
Online persuasion : how the written word drives WOM ; evidence from consumer-generated product reviews
Li, Jin
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 239-257
Persistent link: https://www.econbiz.de/10009127054
Saved in:
10
Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
Saved in:
1
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