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~isPartOf:"JMM : the international journal on media management"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Search: subject_exact:"Mediennutzung"
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Media usage
24
Mediennutzung
24
USA
9
United States
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Advertising effects
6
Measurement
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Messung
6
Werbewirkung
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JMM : the international journal on media management
Journal of advertising : official publication of the American Academy of Advertising
Media-Perspektiven
41
The journal of media economics
34
Journal of advertising research
27
Young consumers : insight and ideas for responsible marketers
18
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
15
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
15
Discussion paper / Centre for Economic Policy Research
13
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
13
SpringerLink / Bücher
12
Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
12
Discussion paper series / IZA
11
International journal of internet marketing and advertising : IJIMA
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
NBER working paper series
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
BLM-Schriftenreihe
8
International journal of market research : JMRS ; the journal of the Market Research Society
8
Journal of internet commerce
8
Journal of marketing communications
8
Psychology & marketing
8
Working paper / National Bureau of Economic Research, Inc.
8
Gabler Edition Wissenschaft
7
Journal of promotion management : JPM
7
Leitfaden Online-Marketing ; [Bd. 1]
7
CESifo working papers
6
Journal of media business studies
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
KOF working papers
6
Schnittstellen (in) der Medienökonomie
6
The journal of consumer marketing
6
AWA '97
5
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
5
International journal on media management : JMM
5
Journal of business research : JBR
5
Journal of global information management : an official publication of the Information Resources Management Association
5
Journal of sports economics
5
Journal of targeting, measurement and analysis for marketing
5
Les cahiers du CEPS-INSTEAD
5
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ECONIS (ZBW)
24
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1
Revisiting quality television : audience perceptions
Bayo-Moriones, Alberto
;
Etayo, Cristina
; …
- In:
JMM : the international journal on media management
20
(
2018
)
3
,
pp. 193-215
Persistent link: https://www.econbiz.de/10011975613
Saved in:
2
Effectiveness of a school-based media literacy curriculum in encouraging critical attitudes about advertising content and forms among boys and girls
Sekarasih, Laras
;
Scharrer, Erica
;
Olson, Christine
; …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 362-377
Persistent link: https://www.econbiz.de/10012004052
Saved in:
3
Perceptions and practices of media engagement : a global perspective
Chan-Olmsted, Sylvia M.
;
Wolter, Lisa-Charlotte
- In:
JMM : the international journal on media management
20
(
2018
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011917615
Saved in:
4
Don't distract me when I'm media multitasking : toward a theory for raising advertising recall and recognition
Angell, Robert J.
;
Gorton, Matthew
;
Sauer, Johannes
; …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 198-210
Persistent link: https://www.econbiz.de/10011486882
Saved in:
5
Audience currencies in the age of big data
Napoli, Philip M.
- In:
JMM : the international journal on media management
18
(
2016
)
1
,
pp. 9-24
Persistent link: https://www.econbiz.de/10011529108
Saved in:
6
Consumers' willingness to share personal data : implications for newspapers' business models
Evens, Tom
;
Van Damme, Kristin
- In:
JMM : the international journal on media management
18
(
2016
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10011529113
Saved in:
7
The underlying mechanism of multiscreen effects
Segijn, Claire M.
;
Voorveld, Hilde
;
Smit, Edith G.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 391-402
Persistent link: https://www.econbiz.de/10011633839
Saved in:
8
The impact of media multitasking on the cognitive and attitudinal responses to television commercials : the moderating role of type of advertising appeal
Kazakova, Snezhanka
;
Cauberghe, Verolien
;
Hudders, Liselot
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 403-416
Persistent link: https://www.econbiz.de/10011633841
Saved in:
9
Seeing the big picture : multitasking and perceptual processing influences on ad recognition
Duff, Brittany R.-L.
;
Sar, Sela
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 173-184
Persistent link: https://www.econbiz.de/10011313277
Saved in:
10
Developing an instrument to measure consumers' multimedia usage in the purchase process
Voorveld, Hilde A. M.
;
Bronner, Fred
;
Neijens, Peter C.
; …
- In:
JMM : the international journal on media management
15
(
2013
)
1
,
pp. 43-65
Persistent link: https://www.econbiz.de/10009738737
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