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~isPartOf:"JMM : the international journal on media management"
~isPartOf:"Journal of advertising research"
~subject:"Fernsehprogramm"
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Fernsehprogramm
Television programme
25
USA
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United States
21
Advertising effects
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Werbewirkung
19
Fernsehwerbung
13
Television advertising
13
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Altmeppen, Klaus-Dieter
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Bayo-Moriones, Alberto
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Bleakley, Amy
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Cauberghe, Verolien
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Cha, Jiyoung
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JMM : the international journal on media management
Journal of advertising research
The journal of media economics
29
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
19
Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung
18
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
14
Zur Ökonomie der Unterhaltungsproduktion
12
Discussion paper / Centre for Economic Policy Research
11
Media-Perspektiven
11
Strategien erfolgreicher TV-Marken : eine internationale Analyse
10
NBER working paper series
8
Working paper / National Bureau of Economic Research, Inc.
8
NBER Working Paper
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of sport finance
6
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of sports economics
6
Prometheus : critical studies in innovation
6
Tourism management : research, policies, practice
6
CESifo working papers
5
Economics letters
5
Information economics and policy : IEP
5
Journal of travel and tourism marketing
5
Psychology & marketing
5
Sport management review
5
SpringerLink / Bücher
5
Applied economics letters
4
Discussion paper series / IZA
4
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
4
Fernsehfinanzierung : ökonomische, rechtliche und ästhetische Perspektiven
4
Handbook of research on transmedia storytelling, audience engagement, and business strategies
4
Journal of economic behavior & organization : JEBO
4
Journal of promotion management : JPM
4
Kyklos : international review for social sciences
4
Schriften zur Rundfunkökonomie
4
Sind ARD und ZDF noch zu retten? : Tabuzonen im öffentlich-rechtlichen Rundfunk
4
The American journal of economics and sociology
4
Applied economics
3
Arts and the market
3
Engaging consumers through branded entertainment and convergent media
3
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ECONIS (ZBW)
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1
Adolescent perceptions of black-oriented media: "the day Beyoncé turned Black" : can Black-oriented films and TV programs be marketed more broadly?
Ellithorpe, Morgan E.
;
Hennessy, Michael
;
Bleakley, Amy
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 158-170
Persistent link: https://www.econbiz.de/10012109422
Saved in:
2
Revisiting quality television : audience perceptions
Bayo-Moriones, Alberto
;
Etayo, Cristina
; …
- In:
JMM : the international journal on media management
20
(
2018
)
3
,
pp. 193-215
Persistent link: https://www.econbiz.de/10011975613
Saved in:
3
No more status quo! : Canadian web-series creators’ entrepreneurial motives through a contextualized "entrepreneuring as emancipation" framework
Zboralska, Emilia
- In:
JMM : the international journal on media management
19
(
2017
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10011696369
Saved in:
4
Funding contemporary children's television : how digital convergence encourages retro reboots
Potter, Anna
- In:
JMM : the international journal on media management
19
(
2017
)
2
,
pp. 108-122
Persistent link: https://www.econbiz.de/10011706509
Saved in:
5
Predictors of commercial zapping during live prime-time television : an observation-based study identifies factors that drive TV channel switching
Dix, Stephen Richard
;
Phau, Ian
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10011707582
Saved in:
6
Public service broadcasting, children’s television, and market failure : the case of the United Kingdom
Steemers, Jeanette
- In:
JMM : the international journal on media management
19
(
2017
)
4
,
pp. 298-314
Persistent link: https://www.econbiz.de/10011810309
Saved in:
7
Reconfiguring the "hits" : the new portrait of television program success in an era of big data
Kosterich, Allie
- In:
JMM : the international journal on media management
18
(
2016
)
1
,
pp. 43-58
Persistent link: https://www.econbiz.de/10011529118
Saved in:
8
Agenda-setting through the television programming schedule : an examination of Major League Baseball on Fox
Fortunato, John A.
- In:
JMM : the international journal on media management
18
(
2016
)
3/4
,
pp. 163-180
Persistent link: https://www.econbiz.de/10011649321
Saved in:
9
Windowed distribution strategies for substitutive television content : an audience-centric typology
Shay, Ronen
- In:
JMM : the international journal on media management
17
(
2015
)
3
,
pp. 175-193
Persistent link: https://www.econbiz.de/10011432584
Saved in:
10
Who decides what to watch on TV at home? : insights from people-meter data in Mexico ; measuring co-viewing and preference influences to help broadcasters promote programming
Mora, José-Domingo
;
Krider, Robert E.
;
Ho, Jason
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10010520796
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