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~isPartOf:"Journal of Asian finance, economics and business : JAFEB"
~isPartOf:"Journal of marketing theory and practice"
~subject:"Rabatt"
~type_genre:"Article in journal"
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Journal of Asian finance, economics and business : JAFEB
Journal of marketing theory and practice
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The effect of post-purchase discount format on consumers' perception of loss and willingness to return
Luo, Xueqing
;
Lee, Jennifer J.
- In:
Journal of Asian finance, economics and business : JAFEB
5
(
2018
)
4
,
pp. 101-105
Persistent link: https://www.econbiz.de/10011963928
Saved in:
2
The effects of price discount and product complementarity on consumer evaluations of bundle components
Sheng, Shibin
;
Parker, Andrew M.
;
Nakamoto, Kent
- In:
Journal of marketing theory and practice
15
(
2007
)
1
,
pp. 53-64
Persistent link: https://www.econbiz.de/10003743283
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