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~isPartOf:"Journal of Business Ethics"
~isPartOf:"Journal of retailing"
~isPartOf:"The journal of product & brand management"
~subject:"Dienstleistungsqualität"
~subject:"Markenartikel"
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Search: subject:"consumer behavior"
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Dienstleistungsqualität
Markenartikel
Consumer behaviour
710
Konsumentenverhalten
710
Brand management
318
Markenführung
318
Brand image
260
Markenimage
260
Brand
195
Beziehungsmarketing
166
Relationship marketing
166
Einzelhandel
147
Retail trade
147
Preismanagement
66
Pricing strategy
66
Online retailing
65
Online-Handel
65
Internet marketing
63
Online-Marketing
63
Social Web
59
Social web
59
Advertising effects
46
Marketing management
46
Werbewirkung
46
Emotion
45
Marketingmanagement
45
Customer satisfaction
41
Kundenzufriedenheit
41
Luxury goods
41
Luxusgüter
41
Viral marketing
39
Virales Marketing
39
Sales promotion
36
Verkaufsförderung
36
Retailing
34
Brand loyalty
33
E-commerce
31
Electronic Commerce
31
Experiment
29
Theorie
29
Theory
29
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Undetermined
141
Free
6
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Article
216
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1
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Article in journal
217
Aufsatz in Zeitschrift
217
Collection of articles of several authors
1
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1
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English
217
Author
All
Guzman, Francisco
5
Fetscherin, Marc
4
Veloutsou, Cleopatra
3
Wallace, Elaine
3
Al-Kwifi, Sam O.
2
Azar, Salim L.
2
Bolton, Lisa E.
2
Broyles, S. Allen
2
Dekimpe, Marnik G.
2
Fuchs, Christoph
2
Geyskens, Inge
2
Grappi, Silvia
2
Grewal, Dhruv
2
Gustafsson, Anders
2
Hegner, Sabrina
2
Ma, Yu
2
Maehle, Natalia
2
Mattila, Anna S.
2
McColl-Kennedy, Janet R.
2
Odoom, Raphael
2
Patterson, Paul G.
2
Pinto, Diego Costa
2
Roggeveen, Anne L.
2
Sarkar, Abhigyan
2
Schreier, Martin
2
Sethuraman, Raj
2
Shobeiri, Saeed
2
Sreejesh, S.
2
Taute, Harry A.
2
Thaweephan Leingpibul
2
Trudeau H., Sabrina
2
Van Osselaer, Stijn M. J.
2
Vera, Jorge
2
Abbott, Rachael
1
Abratt, Russell
1
Addicott, Branden J.
1
Ahmad, Fayez
1
Ahmed, Zafar U.
1
Al Shebil, Saleh
1
Alcauter, Sarael
1
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Published in...
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Journal of Business Ethics
Journal of retailing
The journal of product & brand management
Journal of retailing and consumer services
374
Journal of business research : JBR
345
International journal of hospitality management
214
The journal of brand management : an international journal
191
The journal of services marketing
110
International journal of contemporary hospitality management
88
Psychology & marketing
88
Journal of hospitality marketing & management
87
Asia Pacific journal of marketing and logistics
73
Journal of travel and tourism marketing
70
Services marketing quarterly
70
Cogent business & management
68
The service industries journal
68
European journal of marketing : EJM
67
Marketing intelligence & planning
54
Journal of strategic marketing
53
Journal of the Academy of Marketing Science
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
48
Journal of service research : JSR
47
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
42
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
41
Marketing letters : a journal of research in marketing
41
The journal of consumer marketing
39
Journal of international consumer marketing
38
Journal of marketing communications
38
Journal of service management
38
Service business
38
International journal of consumer studies
37
International journal of electronic marketing and retailing : IJEMR
37
Journal of marketing
36
Tourism management : research, policies, practice
36
Journal of fashion marketing and management
35
International journal of retail & distribution management
34
International journal of retail and distribution management
34
Journal of air transport management
34
Journal of marketing management : JMM ; journal of the Academy of Marketing
33
Journal of global marketing
32
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ECONIS (ZBW)
217
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1
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217
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1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
Mind the gap : national brands' sensitivity to price and line-length differentials at hard discounters versus conventional retailers
Dekimpe, Marnik G.
;
Geyskens, Inge
- In:
Journal of retailing
100
(
2024
)
2
,
pp. 199-216
Persistent link: https://www.econbiz.de/10015065154
Saved in:
4
Understanding customers' choice for digital D2C versus multi-brand operations
Kalayci, Eda
;
Becker, Jan U.
;
Barrot, Christian
- In:
Journal of retailing
100
(
2024
)
2
,
pp. 256-273
Persistent link: https://www.econbiz.de/10015065179
Saved in:
5
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
6
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
7
Telling more or less? : the impact of blank-leaving narrative style on story immersion and brand attitude
Fan, Chao
;
Jiang, Feng
;
Yu, Mingzhe
;
Tao, Xiaobo
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 181-191
Persistent link: https://www.econbiz.de/10014486325
Saved in:
8
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
9
The Starbucks effect : when name-based order identification increases customers' store preference and service satisfaction
Lim, Sarah
;
Van Osselaer, Stijn M. J.
;
Goodman, Joseph K.
; …
- In:
Journal of retailing
100
(
2024
)
2
,
pp. 316-329
Persistent link: https://www.econbiz.de/10015065226
Saved in:
10
The impact of brand perceptions on the post-to-purchase journey : a family branding perspective
Pink, Caitlin
;
Wilkie, Dean C. H.
;
Graves, Christopher
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 737-751
Persistent link: https://www.econbiz.de/10014315441
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