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~isPartOf:"Journal of Business Research"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"eng"
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B-to-B-Marketing
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business-to-business marketing
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Journal of Business Research
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Industrial marketing management : the international journal for industrial and high-tech firms
632
The journal of business & industrial marketing
247
Journal of Business & Industrial Marketing
222
Journal of business-to-business marketing
133
Journal of business research : JBR
112
Handbook of business-to-business marketing
35
Journal of marketing
35
European Journal of Marketing
28
Journal of Services Marketing
24
Journal of the Academy of Marketing Science
24
Marketing Intelligence & Planning
21
The journal of personal selling & sales management : JPSSM
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Marketing intelligence & planning
17
SpringerLink / Bücher
17
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
International Journal of Bank Marketing
15
European journal of marketing : EJM
14
Journal of customer behaviour
13
Journal of personal selling & sales management : JPSSM
13
Journal of strategic marketing
13
Journal of business market management : JBM
12
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
12
Journal of Product & Brand Management
11
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
The journal of services marketing
11
The service industries journal
11
International journal of procurement management
10
Psychology & marketing
10
Strategic Direction
10
Field guide to case study research in business-to-business marketing and purchasing
9
Industrial Management & Data Systems
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
9
Business horizons
8
Business relationship management and marketing
8
Management Decision
8
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ECONIS (ZBW)
10
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1
When franchisee service affects demand : an application to the car radiator market and resale price maintenance
Kim, Tongil TI
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 101-121
Persistent link: https://www.econbiz.de/10012493747
Saved in:
2
Practice prize report : the 2018 ISMS Gary Lilien Practice Prize Competition
Roberts, John H.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
2
,
pp. 448-451
Persistent link: https://www.econbiz.de/10012212466
Saved in:
3
Competition in corruptible markets
Singh, Shubhranshu
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
3
,
pp. 361-381
Persistent link: https://www.econbiz.de/10011695434
Saved in:
4
Dynamic targeted pricing in B2B relationships
Zhang, Jonathan Z.
;
Netzer, Oded
;
Ansari, Asim
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
3
,
pp. 317-337
Persistent link: https://www.econbiz.de/10010370742
Saved in:
5
The strategic impact of references in business markets
Godes, David
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
2
,
pp. 257-276
Persistent link: https://www.econbiz.de/10009548698
Saved in:
6
Price bargaining and competition in online platforms : an empirical analysis of the daily deal market
Zhang, Lingling
;
Chung, Doug J.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
4
,
pp. 687-706
Persistent link: https://www.econbiz.de/10012294599
Saved in:
7
Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
Saved in:
8
Growing two-sided networks by advertising the user base : a field experiment
Tucker, Catherine
;
Zhang, Juanjuan
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 805-814
Persistent link: https://www.econbiz.de/10008736208
Saved in:
9
Implications of channel structure for leasing or selling durable goods
Bhaskaran, Sreekumar R.
;
Gilbert, Stephen M.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
5
,
pp. 918-934
Persistent link: https://www.econbiz.de/10003900007
Saved in:
10
Can inaccurate perceptions in
business-to-business
(B2B) relationships be beneficial?
Vosgerau, Joachim
;
Anderson, Erin
;
Ross, William T.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
2
,
pp. 205-224
Persistent link: https://www.econbiz.de/10003708883
Saved in:
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