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~isPartOf:"Journal of Small Business Management"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Small business economics : an international journal"
~person:"Liu, Gordon"
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Cause-Related Marketing
2
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2
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Großbritannien
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Marketingmanagement
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Liu, Gordon
Ko, Wai Wai
7
Ko, Wai-Wai
4
Liston-Heyes, Catherine
3
Chapleo, Chris
1
Cowling, Marc
1
Eng, Teck Yong
1
Eng, Teck-Yong
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Liu, Gordon G.
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Liu, Weixi
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Journal of Small Business Management
Journal of business ethics : JOBE
Small business economics : an international journal
Journal of Business Ethics
4
Nonprofit and voluntary sector quarterly
3
International journal of operations & production management
2
AMS review : official publication of the Academy of Marketing Science
1
Business strategy and the environment
1
European Journal of Marketing
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Journal of Manpower
1
International Journal of Operations & Production Management
1
International Marketing Review
1
International journal of human resource management
1
International journal of production economics
1
Journal of Product Innovation Management
1
Journal of business ethics : JBE
1
Journal of business research : JBR
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Journal of world business : JWB
1
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
1
Strategic entrepreneurship journal : SEJ
1
The international journal of human resource management
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ECONIS (ZBW)
5
OLC EcoSci
4
Other ZBW resources
1
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1
Organizational capabilities and SME exports : the moderating role of external funding intentions and managerial capacity
Ko, Wai Wai
;
Liston-Heyes, Catherine
;
Liu, Weixi
;
Liu, …
- In:
Small business economics : an international journal
58
(
2022
)
1
,
pp. 247-261
Persistent link: https://www.econbiz.de/10013172644
Saved in:
2
How and when socially entrepreneurial nonprofit organizations benefit from adopting social alliance management routines to manage social alliances?
Liu, Gordon
;
Ko, Wai Wai
;
Chapleo, Chris
- In:
Journal of business ethics : JOBE
151
(
2018
)
2
,
pp. 497-516
Persistent link: https://www.econbiz.de/10011910885
Saved in:
3
Networking-bonding actions, quality of ties, and channel member collaboration : Evidence from U.K.-based small firms
Liu, Gordon
;
Ko, Wai Wai
;
Ngugi, Isaac
;
Takeda, Sachiko
- In:
Journal of Small Business Management
59
(
2020
)
1
,
pp. 13-46
Persistent link: https://www.econbiz.de/10012192311
Saved in:
4
Strategic direction of corporate community involvement
Liu, Gordon
;
Eng, Teck Yong
;
Ko, Wai Wai
- In:
Journal of business ethics : JOBE
115
(
2013
)
3
,
pp. 469-487
Persistent link: https://www.econbiz.de/10009787963
Saved in:
5
An analysis of cause-related marketing implementation strategies through social alliance : partnership conditions and strategic objectives
Liu, Gordon
;
Ko, Wai Wai
- In:
Journal of business ethics : JOBE
100
(
2011
)
2
,
pp. 253-281
Persistent link: https://www.econbiz.de/10009162102
Saved in:
6
Employee participation in cause-related marketing strategies : a study of management perceptions from British consumer service industries
Liu, Gordon
;
Liston-Heyes, Catherine
;
Ko, Wai Wai
- In:
Journal of business ethics : JOBE
92
(
2010
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10003959439
Saved in:
7
Strategic Direction of Corporate Community Involvement
Liu, Gordon
;
Eng, Teck-Yong
;
Ko, Wai-Wai
- In:
Journal of business ethics : JOBE
115
(
2013
)
3
,
pp. 469-487
Persistent link: https://www.econbiz.de/10010145676
Saved in:
8
An Analysis of Cause-Related Marketing Implementation Strategies Through Social Alliance: Partnership Conditions and Strategic Objectives
Liu, Gordon
;
Ko, Wai-Wai
- In:
Journal of business ethics : JOBE
100
(
2011
)
2
,
pp. 253-282
Persistent link: https://www.econbiz.de/10009029521
Saved in:
9
Social Alliance and Employee Voluntary Activities: A Resource-Based Perspective
Liu, Gordon
;
Ko, Wai-Wai
- In:
Journal of business ethics : JOBE
104
(
2011
)
2
,
pp. 251-269
Persistent link: https://www.econbiz.de/10009795548
Saved in:
10
An Empirical Investigation into the Role of Personal-Related Factors on Corporate Travel Policy Compliance
Liu, Gordon
;
Liston-Heyes, Catherine
;
Ko, Wai-Wai
- In:
Journal of business ethics : JOBE
92
(
2010
)
3
,
pp. 451-462
Persistent link: https://www.econbiz.de/10008382424
Saved in:
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