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~isPartOf:"Journal of advertising"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Celebrity endorsement"
~type_genre:"Aufsatz in Zeitschrift"
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Celebrity endorsement
Consumer behaviour
264
Konsumentenverhalten
264
Advertising
219
Werbung
214
Internet marketing
188
Online-Marketing
188
Social Web
104
Social web
104
Advertising effects
102
Werbewirkung
102
Online retailing
78
Online-Handel
78
Brand management
70
Markenführung
70
Beziehungsmarketing
60
Relationship marketing
60
Brand image
50
Markenimage
50
Viral marketing
49
Virales Marketing
49
E-commerce
44
Electronic Commerce
44
Einzelhandel
42
Retail trade
42
Brand
39
Markenartikel
38
Social media
33
Customer satisfaction
28
Kundenzufriedenheit
28
Emotion
24
Website
23
Confidence
20
Vertrauen
20
Luxury goods
17
Luxusgüter
17
Distribution channel
16
Vertriebsweg
16
Mobile communications
15
Mobilkommunikation
15
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13
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1
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Article
14
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Aufsatz in Zeitschrift
Article in journal
14
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English
14
Author
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Ashfaq, Muhammad
1
Becheur, Imene
1
Brooks, Gillian
1
Carrillat, François A.
1
Castillo, Ernesto del
1
Centeno-Velázquez, Edgar
1
Dhir, Amandeep
1
Drenten, Jenna
1
El Hedhli, Kamel
1
Eugene Cheng-xi Aw
1
Hong, Yuan
1
Hu, Yangjuan
1
Ilicic, Jasmina
1
Kim, Hyojung
1
Labrecque, Lauren I.
1
Lei, Yueqiu
1
Li, Huajun
1
Liao, Tien-Tien
1
Lin, Li Min
1
Liu, Matthew Tingchi
1
Liu, Yongdan
1
López-Pérez, María Eugenia
1
McCormick, Karla
1
Meng, Tao
1
Mulye, Rajendra
1
Osorio, María Lucila
1
Park, Hyun Jung
1
Park, Minjung
1
Piskorski, Mikołaj Jan
1
Qi, Zhou
1
Rahman, Kaleel
1
Saldanha, Natalya
1
Su, Yaohua
1
Tandon, Anushree
1
Teng, Weichen
1
Wahab, Hamza Kaka Abdul
1
Wei, Cang-Liang
1
Yu, Shubin
1
Zourrig, Haithem
1
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Published in...
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Journal of advertising
Journal of retailing and consumer services
Psychology & marketing
33
Journal of business research : JBR
26
Journal of advertising research
15
Journal of promotion management : JPM
14
Journal of promotion management : innovations in planning and applied research
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of advertising : the review of marketing communications
12
Journal of marketing management : MM
12
International journal of sports marketing & sponsorship
11
Journal of marketing communications
11
Marketing letters : a journal of research in marketing
10
The journal of product & brand management
10
The journal of brand management : an international journal
8
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of global marketing
7
Marketing intelligence & planning
7
Young consumers : insight and ideas for responsible marketers
7
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of sport management and marketing : IJSMM
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Global business review
5
International journal of hospitality management
5
Journal of current issues and research in advertising
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Asia Pacific journal of marketing and logistics
4
Health marketing quarterly
4
International journal of Indian culture and business management
4
International journal of internet marketing and advertising : IJIMA
4
International review on public and non-profit marketing
4
Journal of business ethics : JOBE
4
Journal of customer behaviour
4
Journal of international consumer marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of marketing theory and practice
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Journal of strategic marketing
4
Journal of travel and tourism marketing
4
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ECONIS (ZBW)
14
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1
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
2
Can you sense without being human? : comparing virtual and human influencers endorsement effectiveness
Li, Huajun
;
Lei, Yueqiu
;
Qi, Zhou
;
Hong, Yuan
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014371688
Saved in:
3
Social media celebrities and new world order : what drives purchasing behavior among social media followers?
Wahab, Hamza Kaka Abdul
;
Meng, Tao
;
Tandon, Anushree
; …
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013366380
Saved in:
4
Influencer celebrification : how social media influencers acquire celebrity capital
Brooks, Gillian
;
Drenten, Jenna
;
Piskorski, Mikołaj Jan
- In:
Journal of advertising
50
(
2021
)
5
,
pp. 528-547
Persistent link: https://www.econbiz.de/10012802323
Saved in:
5
Celebrity endorsements : investigating the interactive effects of internalization, identification and product type on consumers' attitudes and intentions
El Hedhli, Kamel
;
Zourrig, Haithem
;
Becheur, Imene
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012430627
Saved in:
6
When luxury brands meet China : the effect of localized celebrity endorsements in social media marketing
Yu, Shubin
;
Hu, Yangjuan
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238317
Saved in:
7
The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement
Park, Hyun Jung
;
Lin, Li Min
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-6
Persistent link: https://www.econbiz.de/10012132267
Saved in:
8
An exploration of celebrity business ventures and their appeal to fans and non-fans
Teng, Weichen
;
Su, Yaohua
;
Liao, Tien-Tien
;
Wei, Cang-Liang
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012238325
Saved in:
9
Who is the attached endorser? : an examination of the attachment-endorsement spectrum
Saldanha, Natalya
;
Mulye, Rajendra
;
Rahman, Kaleel
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 242-250
Persistent link: https://www.econbiz.de/10011883209
Saved in:
10
Celebrities as brand shields : the role of parasocial relationships in dampening negative consequences from brand transgressions
Eugene Cheng-xi Aw
;
Labrecque, Lauren I.
- In:
Journal of advertising
52
(
2023
)
3
,
pp. 387-405
Persistent link: https://www.econbiz.de/10014305452
Saved in:
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