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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of business research : JBR"
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Print advertising
26
Printwerbung
26
Advertising effects
18
Werbewirkung
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9
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7
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Olsen, G. Douglas
3
Pracejus, John W.
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Chowdhury, Rafi M. M. I.
2
McQuarrie, Edward F.
2
Phillips, Barbara J.
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Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
Nachrichten für Aussenhandel : NfA ; Märkte, Trends, Geschäftschancen
101
NBER working paper series
38
Working paper / National Bureau of Economic Research, Inc.
33
NBER Working Paper
29
The journal of media economics
27
United Nations publication
27
Journal of advertising research
25
Working paper
22
Research policy : policy, management and economic studies of science, technology and innovation
19
Economic inquiry : journal of the Western Economic Association International
17
1999/2000: Country reviews
15
CESifo working papers
15
International journal of advertising : the quarterly review of marketing communications
15
JMM : the international journal on media management
15
SpringerLink / Bücher
15
Journal of political economy
14
Organization : the critical journal of organization, theory and society
14
Perspektiven für die Publikumszeitschrift : mit 31 Tabellen
14
The American economic review
14
Econometric Institute research papers
13
International journal of hospitality management
13
Critical perspectives on accounting : an international journal for social and organizational accountability
12
Journal of advertising
12
Journal of business ethics : JOBE
12
Journal of current issues and research in advertising : JCIRA
12
The American economist : journal of Omnicron Delta Epsilon, the International Honor Society in Economics
12
World economic and financial surveys
12
Applied economics letters
11
Discussion paper series / IZA
11
Jahrbuch der Absatz- und Verbrauchsforschung
11
Journal of marketing communications
11
RatSWD working paper series
11
Discussion paper / Centre for Economic Policy Research
10
Publizistik : Vierteljahreshefte für Kommunikationsforschung
10
The journal of economic perspectives : EP ; a journal of the American Economic Association
10
Applied economics
9
European journal of marketing : EJM
9
Journal of economic literature
9
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ECONIS (ZBW)
36
USB Cologne (EcoSocSci)
1
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1
Inclusion fairness in accounting, finance, and management : an investigation of A-star publications on the ABDC journal list
Grossmann, Axel
;
Mooney, Lowell
;
Dugan, Michael T.
- In:
Journal of business research : JBR
95
(
2019
),
pp. 232-241
Persistent link: https://www.econbiz.de/10011979936
Saved in:
2
Evaluating publications across business disciplines : inferring interdisciplinary "exchange rates" from intradisciplinary author rankings
Korkeamaki, Timo P.
;
Sihvonen, Jukka
;
Vähämaa, Sami
- In:
Journal of business research : JBR
84
(
2018
),
pp. 220-232
Persistent link: https://www.econbiz.de/10011802922
Saved in:
3
Attention, memory and preference for direct and indirect print advertisements
Simola, Jaana
;
Kuisma, Jarmo
;
Kaakinen, Johanna K.
- In:
Journal of business research : JBR
111
(
2020
),
pp. 249-261
Persistent link: https://www.econbiz.de/10012237808
Saved in:
4
COO in print advertising : Developed versus developing market comparisons
Zeugner-Roth, Katharina Petra
;
Bartsch, Fabian
- In:
Journal of business research : JBR
120
(
2020
),
pp. 364-378
Persistent link: https://www.econbiz.de/10012417140
Saved in:
5
The Journal of Advertising and the development of advertising theory : reflections and directions for future research
Laczniak, Russell N.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 429-433
Persistent link: https://www.econbiz.de/10011410233
Saved in:
6
A content analysis of fear appeal advertising in Canada, China, and France
Bartikowski, Boris
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
103
(
2019
),
pp. 232-239
Persistent link: https://www.econbiz.de/10012104211
Saved in:
7
Mergers & acquisitions research : a bibliometric study of top strategy and international business journals, 1980 - 2010
Ferreira, Manuel Portugal
;
Santos, João Carvalho
; …
- In:
Journal of business research : JBR
67
(
2014
)
12
,
pp. 2550-2558
Persistent link: https://www.econbiz.de/10010483036
Saved in:
8
How to derive consensus among various marketing journal ranks?
Theußl, Stefan
;
Reutterer, Thomas
;
Hornik, Kurt
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 998-1006
Persistent link: https://www.econbiz.de/10010364058
Saved in:
9
Trends in advertising research : a longitudinal analysis of leading advertising, marketing, and communication journals, 1980 to 2010
Kim, Kyongseok
;
Hayes, Jameson L.
;
Avant, J. Adam
; …
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 296-316
Persistent link: https://www.econbiz.de/10010408859
Saved in:
10
Jack and Jill be nimble : a historical analysis of an "adless" children’s magazine
Holiday, Steven
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 412-428
Persistent link: https://www.econbiz.de/10012004092
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