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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Psychology & marketing"
~type_genre:"Article in journal"
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Search: subject_exact:"Product placement"
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Product Placement
28
Product placement
28
Advertising effects
22
Werbewirkung
22
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14
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14
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7
Video game
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Matthes, Jörg
2
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1
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Journal of advertising : official publication of the American Academy of Advertising
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of international consumer marketing
Psychology & marketing
International journal of advertising : the quarterly review of marketing communications
33
Journal of promotion management : JPM
29
International journal of advertising : the review of marketing communications
11
Journal of business research : JBR
11
Journal of advertising research
9
Journal of marketing communications
8
European journal of marketing : EJM
6
Journal of promotion management : innovations in planning and applied research
6
Journal of consumer behaviour : an international research review
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
The journal of brand management : an international journal
5
Journal of current issues and research in advertising : JCIRA
4
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
4
The journal of product & brand management
4
The marketing review
4
Tourism and hospitality planning & development
4
Journal of Indian business research
3
Journal of advertising
3
Journal of current issues and research in advertising
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
Tourism management : research, policies, practice
3
Business horizons
2
International journal of arts management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business ethics : JOBE
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of electronic commerce research : JECR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing
2
Journal of media business studies
2
Marketing : ZFP ; journal of research and management
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
The IUP journal of brand management : IJBRM
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ECONIS (ZBW)
28
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1
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
Saved in:
2
Destination as product placement : an advertising strategy to impact beliefs and behavioral intentions
Jung, Eunkyeong
;
Childs, Michelle
- In:
Journal of international consumer marketing
32
(
2020
)
3
,
pp. 178-193
Persistent link: https://www.econbiz.de/10012259374
Saved in:
3
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
4
How brand disclosure timing and brand prominence influence consumer's intention to share branded entertainment content
Choi, Dongwon
;
Bang, Hye Jin
;
Wojdynski, Bartosz W.
; …
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 18-31
Persistent link: https://www.econbiz.de/10011873129
Saved in:
5
Product placement in video games : the effect of brand familiarity and repetition on consumers' memory
Martí-Parreño, José
;
Bermejo-Berros, Jesús
; …
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 55-63
Persistent link: https://www.econbiz.de/10011695188
Saved in:
6
How product-plot integration and cognitive load affect brand attitude : a replication
Pantoja, Felipe
;
Rossi, Patricia
;
Borges, Adilson
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 113-119
Persistent link: https://www.econbiz.de/10011453892
Saved in:
7
The effects of product placement in fictitious literature on consumer purchase intention
Barnhardt, Terrence M.
;
Manzano, Isabel
;
Brito, Maria
; …
- In:
Psychology & marketing
33
(
2016
)
11
,
pp. 883-898
Persistent link: https://www.econbiz.de/10011602953
Saved in:
8
Is your product facing the ad's center? : facing direction affects processing fluency and ad evaluation
Leonhardt, James M.
;
Catlin, Jesse R.
;
Pirouz, Dante M.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 315-325
Persistent link: https://www.econbiz.de/10011410138
Saved in:
9
Yo, DJ, that's my brand : an examination of consumer response to brand placements in hip-hop music
Ferguson, Nakeisha S.
;
Burkhalter, Janée N.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 47-57
Persistent link: https://www.econbiz.de/10010503337
Saved in:
10
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
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