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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of marketing management : MM"
~subject:"Markenimage"
~subject:"Marketingmanagement"
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Search: subject_exact:"Advertising effects"
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Markenimage
Marketingmanagement
Advertising effects
263
Werbewirkung
263
Advertising
113
Werbung
113
Consumer behaviour
54
Konsumentenverhalten
54
USA
50
United States
50
Psychology of advertising
29
Werbepsychologie
29
Brand image
21
Computerspiel
21
Fernsehwerbung
21
Television advertising
21
Video game
21
Experiment
19
Internet marketing
19
Online-Marketing
19
Target group
19
Zielgruppe
19
Emotion
15
Product Placement
15
Product placement
15
Brand management
14
Children
14
Kinder
14
Markenführung
14
Advertising planning
13
Green marketing
13
Werbeplanung
13
Öko-Marketing
13
Creativity
12
Forschung
12
Kreativität
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Research
12
Marketing management
11
Celebrity endorsement
10
Celebrity-Werbung
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English
31
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Dahlén, Micael
2
Varki, Sajeev
2
Ashley, Christy
1
Banister, Emma N.
1
Barron, Chris
1
Besharat, Ali
1
Beverland, Michael B.
1
Bhatnagar, Namita
1
Burton, Scot
1
Cauberghe, Verolien
1
Cervellon, Marie-Cécile
1
Choi, Yung Kyun
1
Cocker, Hayley L.
1
Cornwell, T. Bettina
1
Cowley, Elizabeth
1
Davies, Fiona
1
Defever, Christine
1
Delbaere, Marjorie
1
Eisend, Martin
1
Folse, Judith Anne Garretson
1
Friberg, Lars
1
Gergaud, Olivier
1
Gnoth, Juergen
1
Halkias, Georgios
1
Hellén, Katarina
1
Johar, Gita Venkataramani
1
Kees, Jeremy
1
Kokkinaki, Flora
1
Krishnan, Shanker
1
Ku, Hsuan-hsuan
1
Kumar, Anand
1
Kuo, Chien-chih
1
Laurie, Sally
1
Lee, Sung mi
1
Li, Hairong
1
Lin, Ying-Ching
1
Lindgreen, Adam
1
Lindsey, Charles
1
Livat, Florine
1
Lunardo, Renaud
1
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Journal of advertising : official publication of the American Academy of Advertising
Journal of marketing management : MM
Journal of marketing communications
52
Journal of business research : JBR
51
International journal of advertising : the quarterly review of marketing communications
33
The journal of product & brand management
32
International journal of advertising : the review of marketing communications
30
Journal of advertising research
29
Psychology & marketing
26
Journal of promotion management : JPM
24
Journal of promotion management : innovations in planning and applied research
20
SpringerLink / Bücher
19
The journal of brand management : an international journal
19
International journal of internet marketing and advertising : IJIMA
18
European journal of marketing : EJM
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of retailing and consumer services
17
Marketing letters : a journal of research in marketing
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Asia Pacific journal of marketing and logistics
12
Marketing : ZFP ; journal of research and management
12
Journal of global marketing
11
Marketing intelligence & planning
11
The journal of consumer marketing
11
Journal of marketing
10
Journal of the Academy of Marketing Science
10
International journal of hospitality management
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
International journal of sports marketing & sponsorship
8
Journal of marketing research : JMR
8
Journal of current issues and research in advertising : JCIRA
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Tourism management : research, policies, practice
7
Faculty & research / Insead : working paper series
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of international consumer marketing
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
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ECONIS (ZBW)
31
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1
Active White Space (AWS) in logo designs : effects on logo evaluations and brand communication
Sharma, Nazuk
;
Varki, Sajeev
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 270-281
Persistent link: https://www.econbiz.de/10011930121
Saved in:
2
Language choice in advertising for multinational corporations and local firms : a reinquiry focusing on monolinguals
Lin, Ying-Ching
;
Wang, Kai-Yu
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 43-52
Persistent link: https://www.econbiz.de/10011453858
Saved in:
3
Mistaken inferences from advertising conversations : a modest research agenda
Johar, Gita Venkataramani
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 318-325
Persistent link: https://www.econbiz.de/10011591601
Saved in:
4
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
5
Integrated marketing communication capability and brand performance
Luxton, Sandra
;
Reid, Mike
;
Mavondo, Felix
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 37-46
Persistent link: https://www.econbiz.de/10010503339
Saved in:
6
Celebrities as human brands : an investigation of the effects of personality and time on celebrieties' appeal
Lunardo, Renaud
;
Gergaud, Olivier
;
Livat, Florine
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 685-712
Persistent link: https://www.econbiz.de/10011325768
Saved in:
7
Unpacking celebrity brands through unpaid market communications
Davies, Fiona
;
Slater, Stephanie
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 665-684
Persistent link: https://www.econbiz.de/10011325769
Saved in:
8
A cultural exploration of consumers' interactions and relationships with celebrities
Banister, Emma N.
;
Cocker, Hayley L.
- In:
Journal of marketing management : MM
30
(
2014
)
1/2
,
pp. 1-29
Persistent link: https://www.econbiz.de/10010338666
Saved in:
9
Exploring the boundaries of nostalgic advertising effects : a consideration of childhood brand exposure and attachment on consumers' responses to nostalgia-themed advertisements
Muehling, Darrel D.
;
Sprott, David E.
;
Sultan, Abdullah J.
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 73-84
Persistent link: https://www.econbiz.de/10010344083
Saved in:
10
Contextual and competitive interference : inhibition or facilitation?
Kumar, Anand
;
Besharat, Ali
;
Lindsey, Charles
; …
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 228-243
Persistent link: https://www.econbiz.de/10010408869
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