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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Journal of strategic marketing"
~subject:"Advertising effects"
~subject:"word of mouth"
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Advertising effects
word of mouth
Viral marketing
26
Virales Marketing
26
Consumer behaviour
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Social Web
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Internet marketing
7
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word-of-mouth
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Berthon, Pierre R.
1
Bhadury, Roop K.
1
Brown, Mark R.
1
Campbell, Colin
1
Cheah, Isaac
1
Cho, Soyoen
1
Das, Gopal
1
Faber, Ronald J.
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Foos, Adrienne E.
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Huh, Jisu
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Kareklas, Ioannis
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Keeling, Debbie
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Keeling, Kathleen
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Liang, Johan
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Martin, Brett
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Messner, Wolfgang
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Muehling, Darrel D.
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Parent, Michael
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Phau, Ian
1
Pitt, Leyland F.
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Poch, Rebecca
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Pope, Nigel K. Ll.
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Shimul, Anwar Sadat
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Weber, T. J.
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Journal of advertising : official publication of the American Academy of Advertising
Journal of strategic marketing
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
Journal of marketing communications
13
Journal of advertising research
11
Journal of marketing
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Information systems research : ISR
10
Journal of promotion management : innovations in planning and applied research
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
International journal of advertising : the review of marketing communications
8
International journal of internet marketing and advertising : IJIMA
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing research : JMR
8
Psychology & marketing
8
Journal of business research : JBR
7
Cogent business & management
6
European journal of marketing : EJM
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of marketing research
6
Journal of retailing and consumer services
6
Journal of electronic commerce research : JECR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
The service industries journal
5
International journal of consumer studies
4
Journal of international consumer marketing
4
Journal of management information systems : JMIS
4
International journal of business excellence
3
Journal of consumer research : JCR ; an interdisciplinary journal
3
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of service research : JSR
3
Journal of travel and tourism marketing
3
Simon Business School working paper
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Advertising in new formats and media : current research and implications for marketers
2
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal
2
Cowles Foundation discussion paper
2
Electronic commerce research
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ECONIS (ZBW)
9
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9
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date (oldest first)
1
Consumer attitude and intention toward ridesharing
Cheah, Isaac
;
Shimul, Anwar Sadat
;
Liang, Johan
;
Phau, Ian
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 115-136
Persistent link: https://www.econbiz.de/10013170051
Saved in:
2
Understanding the influence of culture on customer engagement and recommendation intentions
Messner, Wolfgang
- In:
Journal of strategic marketing
30
(
2022
)
8
,
pp. 782-806
Persistent link: https://www.econbiz.de/10013492890
Saved in:
3
Redressing the sleeper effect : evidence for the favorable persuasive impact of discounting information over time in a contemporary advertising context
Foos, Adrienne E.
;
Keeling, Kathleen
;
Keeling, Debbie
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 19-25
Persistent link: https://www.econbiz.de/10011453836
Saved in:
4
Regulatory focus as a moderator of retail shopping behaviour
Das, Gopal
- In:
Journal of strategic marketing
24
(
2016
)
6
,
pp. 484-499
Persistent link: https://www.econbiz.de/10011571018
Saved in:
5
Reexamining health messages in the digital age : a fresh look at source credibility effects
Kareklas, Ioannis
;
Muehling, Darrel D.
;
Weber, T. J.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 88-104
Persistent link: https://www.econbiz.de/10011292330
Saved in:
6
Effects of intrinsic and extrinsic motivation on user-generated content
Poch, Rebecca
;
Martin, Brett
- In:
Journal of strategic marketing
23
(
2015
)
4
,
pp. 305-317
Persistent link: https://www.econbiz.de/10011405797
Saved in:
7
The influence of sender trust and advertiser trust on multistage effects of viral advertising
Cho, Soyoen
;
Huh, Jisu
;
Faber, Ronald J.
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 100-114
Persistent link: https://www.econbiz.de/10010344079
Saved in:
8
Understanding consumer conversations around ads in a Web 2.0 world
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 87-102
Persistent link: https://www.econbiz.de/10009009158
Saved in:
9
The impact of comedic violence on viral advertising effectiveness
Brown, Mark R.
;
Bhadury, Roop K.
;
Pope, Nigel K. Ll.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 49-65
Persistent link: https://www.econbiz.de/10003962671
Saved in:
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