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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~isPartOf:"Psychology & marketing"
~isPartOf:"Transportation research / E : an international journal"
~subject:"Consumer behaviour"
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Search: subject_exact:"Green brand"
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Consumer behaviour
Sustainable product
21
Öko-Produkt
21
Konsumentenverhalten
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Environmental consciousness
7
Green marketing
7
Umweltbewusstsein
7
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2
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Bailey, Ainsworth A.
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Chang, Chingching
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Journal of advertising : official publication of the American Academy of Advertising
Psychology & marketing
Transportation research / E : an international journal
Business strategy and the environment
31
Journal of retailing and consumer services
25
International journal of consumer studies
23
Journal of fashion marketing and management
19
International journal of hospitality management
14
Journal of business ethics : JOBE
13
International journal of green economics : IJGE
10
Journal of business research : JBR
9
Cleaner and responsible consumption
8
Cogent business & management
8
Marketing intelligence & planning
8
Technological forecasting & social change : an international journal
8
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
7
European research studies
7
International journal of contemporary hospitality management
7
International journal of green economics
7
International journal of production economics
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of international consumer marketing
7
Journal of marketing
7
Journal of marketing communications
7
Amfiteatru economic : an economic and business research periodical
6
Asia Pacific journal of marketing and logistics
6
Journal of global fashion marketing : JGfM
6
Journal of nonprofit & public sector marketing
6
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
5
Journal of travel and tourism marketing
5
Sustainability in fashion : a cradle to upcycle approach
5
The journal of consumer marketing
5
Asia-Pacific journal of business administration
4
Journal of Islamic marketing
4
Journal of consumer behaviour
4
Journal of consumer behaviour : an international research review
4
Journal of consumer marketing
4
Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
4
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
4
Journal of global marketing
4
Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
15
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1
Intergenerational influence on sustainable consumer attitudes and behaviors : roles of family communication and peer influence in environmental consumer socialization
Essiz, Oguzhan
;
Mandrik, Carter
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 5-26
Persistent link: https://www.econbiz.de/10012796051
Saved in:
2
When sustainability backfires : a review on the unintended negative side-effects of product and service sustainability on consumer behavior
Acuti, Diletta
;
Pizzetti, Marta
;
Dolnicar, Sara
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1933-1945
Persistent link: https://www.econbiz.de/10013465130
Saved in:
3
To adapt or to standardize? : cross-market green product design under parallel importation impact
Wang, Min
;
Huang, Hongfu
;
Liu, Feng
- In:
Transportation research / E : an international journal
174
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014338380
Saved in:
4
Mindfulness enhances the values that promote sustainable consumption
Dhandra, Tavleen Kaur
;
Luchs, Michael G.
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 990-1006
Persistent link: https://www.econbiz.de/10013186901
Saved in:
5
Innovative green product diffusion through word of mouth
Hong, Zhaofu
;
Li, Mengfan
;
Han, Xiaoya
;
He, Xuhuai
- In:
Transportation research / E : an international journal
134
(
2020
),
pp. 1-25
Persistent link: https://www.econbiz.de/10012171996
Saved in:
6
Green product pricing with non-green product reference
Hong, Zhaofu
;
Wang, Hao
;
Yu, Yugang
- In:
Transportation research / E : an international journal
115
(
2018
),
pp. 1-15
Persistent link: https://www.econbiz.de/10011884075
Saved in:
7
When consumers penalize not so green products
Lee, Jeonggyu
;
Bhatt, Siddharth
;
Suri, Rajneesh
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10011970170
Saved in:
8
Application of GREEN scale to understanding US consumer response to green marketing communications
Bailey, Ainsworth A.
;
Mishrab, Aditya Shankar
;
Tiamiyu, …
- In:
Psychology & marketing
35
(
2018
)
11
,
pp. 863-875
Persistent link: https://www.econbiz.de/10011970114
Saved in:
9
Non-differentiated green product positioning : froles of uncertainty and rationality
Chen, Yenming J.
;
Sheu, Jiuh Biing
- In:
Transportation research / E : an international journal
103
(
2017
),
pp. 248-260
Persistent link: https://www.econbiz.de/10011734007
Saved in:
10
Inferential evaluations of sustainability attributes : exploring how consumers imply product information
Gruber, Verena
;
Schlegelmilch, Bodo B.
;
Houston, Michael J.
- In:
Psychology & marketing
31
(
2014
)
6
,
pp. 440-450
Persistent link: https://www.econbiz.de/10010362500
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