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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Esch, Franz-Rudolf"
~person:"Reijmersdal, Eva A. van"
~person:"Wilbur, Kenneth C."
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Advertising effects
4
Werbewirkung
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Children
2
Consumer behaviour
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2
Kinder
2
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Television advertising
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Esch, Franz-Rudolf
Reijmersdal, Eva A. van
Wilbur, Kenneth C.
Chang, Chingching
9
Eisend, Martin
7
Burton, Scot
6
Dahlén, Micael
6
Kees, Jeremy
5
Muehling, Darrel D.
5
Pelsmacker, Patrick de
5
Puntoni, Stefano
4
Rosengren, Sara
4
Sheehan, Kim Bartel
4
Berry, Christopher
3
Cauberghe, Verolien
3
Choi, Yung Kyun
3
Evans, Nathaniel J.
3
Faber, Ronald J.
3
Hudders, Liselot
3
Jin, Hyun Seung
3
Kareklas, Ioannis
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Li, Hairong
3
McQuarrie, Edward F.
3
Phillips, Barbara J.
3
Rozendaal, Esther
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Russell, Cristel Antonia
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Singh, Surendra N.
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3
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3
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3
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2
Ashley, Christy
2
Bakir, Aysen
2
Belk, Russell W.
2
Bergkvist, Lars
2
Besharat, Ali
2
Carlson, Les
2
Cauberghe, Veroline
2
Cheong, Yunjae
2
Choi, Jungsil
2
Dou, Wenyu
2
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Journal of advertising : official publication of the American Academy of Advertising
International journal of advertising : the quarterly review of marketing communications
7
Marketing : ZFP ; journal of research and management
7
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
International advertising and communication : current insights and empirical findings
3
Journal of marketing
3
Cutting edge international research
2
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
2
Gabler Research / Forschungsgruppe Konsum und Verhalten
2
Journal of advertising research
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
2
Psychology & marketing
2
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
European journal of marketing : EJM
1
Gabler Research / Marken- und Produktmanagement
1
Gabler research
1
Gabler-Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
1
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
1
Handelsforschung
1
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
1
International journal of advertising : the review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing communications
1
Journal of promotion management : JPM
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing Science
1
Marketing science
1
New developments and approaches in consumer behavior research
1
Quantitative marketing and economics : QME
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
1
Working paper / Institute for Empirical Research in Economics, University of Zürich
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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1
The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising
De Jans, Steffi
;
Vanwesenbeeck, Ini
;
Cauberghe, Veroline
; …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10011930120
Saved in:
2
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
Saved in:
3
Children's responses to advertising in social games
Rozendaal, Esther
;
Slot, Noortje
;
Reijmersdal, Eva A. van
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 142-154
Persistent link: https://www.econbiz.de/10009778537
Saved in:
4
How the digital video recorder (DVR) changes traditional television advertising
Wilbur, Kenneth C.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 143-149
Persistent link: https://www.econbiz.de/10003708192
Saved in:
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