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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Advertising effects"
~subject:"Consumer behaviour"
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Advertising effects
Consumer behaviour
Target group
33
Zielgruppe
33
Advertising
20
Werbung
20
Werbewirkung
19
Children
15
Kinder
15
USA
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United States
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Jugendliche
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Television advertising
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Russell, Cristel Antonia
3
An, Soontae
2
Bakir, Aysen
2
Kulczynski, Alicia
2
Puntoni, Stefano
2
Russell, Dale W.
2
Baxter, Stacey
1
Baxter, Stacey M.
1
Bishop, Melissa M.
1
Cauberghe, Verolien
1
Chen, Huan
1
Childers, Courntey Carpenter
1
Evans, Nathaniel J.
1
Grube, Joel W.
1
Haley, Eric
1
Hamby, Anne M.
1
Hooge, Ilona E. de
1
Hoy, Mariea Grubbs
1
Hwang, Yoori
1
Ilicic, Jasmina
1
Jeong, Se-Hoon
1
Jin, Hyun Seung
1
Kim, Dongwook
1
Ko, Dongwoo
1
Kwon, JaeHwan
1
Merchant, Altaf
1
Mishra, Sanjay
1
Noguti, Valeria
1
Palan, Kay M.
1
Panic, Katarina
1
Park, Eun Hae
1
Pelsmacker, Patrick de
1
Peterson, Mark
1
Rose, Gregory
1
Seo, Yuri
1
Singh, Surendra N.
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Stern, Susannah
1
Tsai, Wan-hsiu Sunny
1
Vanhamme, Joelle
1
Verbeke, Willem J. M. I.
1
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Journal of advertising : official publication of the American Academy of Advertising
Young consumers : insight and ideas for responsible marketers
35
Journal of advertising research
22
International journal of advertising : the quarterly review of marketing communications
18
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
17
Psychology & marketing
16
Journal of retailing and consumer services
14
The journal of consumer marketing
12
International journal of retail & distribution management
11
Journal of fashion marketing and management
11
Journal of business research : JBR
10
International journal of consumer studies
9
Journal of international consumer marketing
9
International journal of advertising : the review of marketing communications
8
Journal of food products marketing
8
Marketing intelligence & planning
8
Journal of marketing communications
7
Marketing letters : a journal of research in marketing
7
European journal of marketing : EJM
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
6
International journal of business and emerging markets : IJBEM
5
International journal of hospitality management
5
Journal of customer behaviour
5
Journal of retailing
5
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
5
Research
5
SpringerLink / Bücher
5
The international review of retail, distribution and consumer research
5
The silver market phenomenon : marketing and innovation in the aging society
5
Health marketing quarterly
4
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
4
International journal of market research
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
4
Journal of financial services marketing : JFSM
4
Journal of marketing theory and practice
4
Journal of promotion management : JPM
4
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ECONIS (ZBW)
21
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1
Parenting "YouTube natives" : the impact of pre-roll advertising and text disclosures on parental responses to sponsored child influencer videos
Evans, Nathaniel J.
;
Hoy, Mariea Grubbs
;
Childers, …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 326-346
Persistent link: https://www.econbiz.de/10012004047
Saved in:
2
What components should be included in advertising literacy education? : effect of component types and the moderating role of age
Hwang, Yoori
;
Yum, Jung-Yoon
;
Jeong, Se-Hoon
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 347-361
Persistent link: https://www.econbiz.de/10012004049
Saved in:
3
To meet or meat? : homophones in advertising encourage judgments and behaviors in children
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 378-394
Persistent link: https://www.econbiz.de/10012004056
Saved in:
4
When a correction contradicts : countermessages may increase adolescents' ambivalence in response to drinking-related narratives
Russell, Cristel Antonia
;
Hamby, Anne M.
;
Russell, Dale W.
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 395-411
Persistent link: https://www.econbiz.de/10012004059
Saved in:
5
African American consumers' evaluations of ethnically primed advertisements
Zúñiga, Miguel A.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 94-101
Persistent link: https://www.econbiz.de/10011453879
Saved in:
6
Effective luxury-brand advertising : the ES-IF matching (entity-symbolic versus incremental-functional) model
Kwon, JaeHwan
;
Seo, Yuri
;
Ko, Dongwoo
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 459-471
Persistent link: https://www.econbiz.de/10011633860
Saved in:
7
Insidious effects of syntactic complexity : are ads targeting older adults too complex to remember?
Kim, Dongwook
;
Mishra, Sanjay
;
Wang, Ze
;
Singh, Surendra N.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 509-518
Persistent link: https://www.econbiz.de/10011633873
Saved in:
8
Advertising-induced embarrassment
Puntoni, Stefano
;
Hooge, Ilona E. de
;
Verbeke, Willem …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 71-79
Persistent link: https://www.econbiz.de/10010503334
Saved in:
9
Healthy kids : examining the effect of message framing and polarity on children's attitudes and behavioral intentions
Wyllie, Jessica
;
Baxter, Stacey
;
Kulczynski, Alicia
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 140-150
Persistent link: https://www.econbiz.de/10011292322
Saved in:
10
Children's advertising literacy for advergames : perception of the game as advertising
An, Soontae
;
Jin, Hyun Seung
;
Park, Eun Hae
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 63-72
Persistent link: https://www.econbiz.de/10010344086
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