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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Advertising planning"
~subject:"Black people"
~subject:"Celebrity-Werbung"
~subject:"Empirische Methode"
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Advertising planning
Black people
Celebrity-Werbung
Empirische Methode
Print advertising
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Advertising effects
10
Werbewirkung
10
USA
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United States
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1969-2002
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Analysis of variance
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Stevenson, Thomas H.
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Journal of advertising : official publication of the American Academy of Advertising
International journal of advertising : the quarterly review of marketing communications
3
Journal of business & economics research
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Brand management in emerging markets : theories and practice
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CIE discussion papers
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Die Stern-Bibliothek
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Forum Kommunikation und Medien
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Gabler Edition Wissenschaft
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Health marketing quarterly
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Info: die Zeitschriften des Axel-Springer-Verlages
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Instant success series
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International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of consumer behaviour : an international research review
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Journal of consumer marketing
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Journal of current issues and research in advertising : JCIRA
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Journal of global marketing
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Journal of hospitality marketing & management
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Journal of marketing communications
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Journal of promotion management : JPM
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Moderne Methoden der Marktforschung : Kunden besser verstehen
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Psychology & marketing
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Reihe: Marketing, Handel und Management
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Review of business and economics
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Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
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SpringerLink / Bücher
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The journal of industrial economics
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ECONIS (ZBW)
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Is your product really green? : a content analysis to reassess green advertising
Segev, Sigal
;
Fernandes, Juliana
;
Hong, Cheng
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 85-93
Persistent link: https://www.econbiz.de/10011453877
Saved in:
2
Is the changing status of African Americans in the B2B buying center reflected in trade journal advertising? : a six decade content analysis
Stevenson, Thomas H.
;
Swayne, Linda E.
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 101-122
Persistent link: https://www.econbiz.de/10009491962
Saved in:
3
Could placing ads wrong be right? : advertising effects of thematic incongruence
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
; …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 57-67
Persistent link: https://www.econbiz.de/10003766364
Saved in:
4
Effects of susceptibility to normative influence and type of testimonial on attitudes toward print advertising
Martin, Brett A. S.
;
Wentzel, Daniel
;
Tomczak, Torsten
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 29-43
Persistent link: https://www.econbiz.de/10003708161
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