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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Börsenkurs"
~subject:"United States"
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Börsenkurs
United States
Advertising effects
236
Werbewirkung
236
Advertising
170
Werbung
170
USA
88
Consumer behaviour
86
Konsumentenverhalten
86
Psychology of advertising
48
Werbepsychologie
48
Brand image
34
Markenimage
34
Target group
33
Zielgruppe
33
Internet marketing
29
Online-Marketing
29
Fernsehwerbung
27
Television advertising
27
Experiment
25
Computerspiel
24
Video game
24
Creativity
23
Kreativität
23
Advertising planning
20
Children
20
Kinder
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Werbeplanung
20
Product Placement
19
Product placement
19
Empirical method
18
Empirische Methode
18
Marketing management
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Marketingmanagement
17
Gewalt
16
Green marketing
16
Violence
16
Öko-Marketing
16
Advertising industry
14
Forschung
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Print advertising
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88
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English
88
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McQuarrie, Edward F.
4
Phillips, Barbara J.
4
De Gregorio, Federico
3
Muehling, Darrel D.
3
An, Soontae
2
Bakir, Aysen
2
Burton, Scot
2
Carlson, Les
2
Cheong, Yunjae
2
Kareklas, Ioannis
2
Kees, Jeremy
2
Kim, Kihan
2
Okazaki, Shintaro
2
Russell, Cristel Antonia
2
Taylor, Charles Robert
2
Yoon, Hye Jin
2
Armstrong Soule, Catherine A.
1
Ashley, Christy
1
Bae, Beom Jun
1
Bahl, Shalini
1
Bellan, Monique
1
Bellman, Steven
1
Bennett, Gregg
1
Bickart, Barbara A.
1
Biocca, Frank A.
1
Bishop, Melissa M.
1
Blackford, Benjamin J.
1
Bohil, Corey J.
1
Bower, Amanda B.
1
Brinberg, David
1
Carlson, Jeffrey R.
1
Carrillat, François A.
1
Carroll, Ryall
1
Chang, Chingching
1
Cho, Soyoen
1
Choi, Yung Kyun
1
Cinelli, Melissa D.
1
Cismaru, Magdalena
1
Coleman, Catherine A.
1
Cronin, J. J.
1
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Journal of advertising : official publication of the American Academy of Advertising
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
449
The financial review : the official publication of the Eastern Finance Association
352
Demography : a publication of the Population Association of America ; the statistical study of human populations
301
The accounting review : a publication of the American Accounting Association
258
USITC publication / US International Trade Commission
225
Social security bulletin
205
The journal of portfolio management : a publication of Institutional Investor
200
International advances in economic research : IAER ; an official publication of the International Atlantic Economic Society
177
Journal of consumer affairs : official publication of the American Council on Consumer Interests
170
The journal of product innovation management : an international publication of the Product Development & Management Association
138
The journal of behavioral finance : a publication of the Institute of Behavioral Finance
126
Review of social economy : publication of the Association for Social Economics
112
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
106
The journal of derivatives : the official publication of the International Association of Financial Engineers
106
Health care management review : HCM review
105
Strategy & leadership : a publication of Strategic Leadership Forum
95
Accounting horizons : a quarterly publication of the American Accounting Association
77
The journal of behavioral finance : a publication of the Institute of Psychology and Markets and LEA
76
Journal of real estate literature : a publication of the American Real Estate Society
57
Bulletin for international fiscal documentation : publication of the International Bureau of Fiscal Documentation ; official organ of the International Fiscal Association (IFA)
55
Journal of developmental entrepreneurship : JDE ; a publication devoted to issues concerning microenterprise development
54
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
50
Journal of management education : a publication of the Organizational Behavior Teaching Society
50
Multinational finance journal : MF ; quarterly publication of the Multinational Finance Society
50
Review of business and economic research : RBER ; a publication of the Division of Business and Economic Research, College of Business Administration, University of New Orleans
49
Hoover Institution Press publication
46
United Nations publication
45
Asia-Pacific journal of accounting & economics : publication of the City University of Hong Kong and National Taiwan University
39
Population bulletin : a publication of the Population Reference Bureau
38
The engineering economist : a journal devoted to the problems of capital investment ; a joint publication of the Engineering Economy Division of the American Society for Engineering Education and American Institute of Industrial Engineers
33
Agricultural history : a publication of the Agricultural History Society
32
USITC publication
31
Publication / US International Trade Commission
29
Journal of real estate practice and education : a publication of the American Real Estate Society
28
World policy journal : WPJ ; a publication of the World Policy Institute
27
Journal of global information management : an official publication of the Information Resources Management Association
25
The review of research in banking and finance : a publication of the Center for Banking and Financial Institutions, Florida International University
25
Department of State publication / United States
24
GITAM journal of management : a quarterly publication of GITAM Institute of Management
24
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ECONIS (ZBW)
88
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1
Jack and Jill be nimble : a historical analysis of an "adless" children’s magazine
Holiday, Steven
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 412-428
Persistent link: https://www.econbiz.de/10012004092
Saved in:
2
Going native : effects of disclosure position and language on the recognition and evaluation of online native advertising
Wojdynski, Bartosz W.
;
Evans, Nathaniel J.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 157-168
Persistent link: https://www.econbiz.de/10011486853
Saved in:
3
Developing persuasion knowledge by teaching advertising literacy in primary school
Nelson, Michelle R.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 169-182
Persistent link: https://www.econbiz.de/10011486855
Saved in:
4
The role of attachment style in shaping consumer preferences for products shown in advertisements that depict consensus claims
David, Meredith E.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 227-243
Persistent link: https://www.econbiz.de/10011486889
Saved in:
5
Calling it out : the impact of national identity on consumer response to ads with a patriotic theme
Yoo, Jinnie Jinyoung
;
Lee, Wei-Na
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 244-255
Persistent link: https://www.econbiz.de/10011486903
Saved in:
6
Scarcity appeals in advertising : the moderating role of expectation of scarcity
Mukherjee, Ashesh
;
Lee, Seung Yun
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 256-268
Persistent link: https://www.econbiz.de/10011486908
Saved in:
7
Understanding graphic pictorial warnings in advertising : a replication and extension
Davis, Cassandra
;
Burton, Scot
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10011453856
Saved in:
8
Toward an understanding of causality between advertising and sales : new evidence from a multivariate cointegrated system
Darrat, Mahmoud A.
;
Wilcox, Gary B.
;
Funches, Venessa
; …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 62-71
Persistent link: https://www.econbiz.de/10011453863
Saved in:
9
Is your product really green? : a content analysis to reassess green advertising
Segev, Sigal
;
Fernandes, Juliana
;
Hong, Cheng
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 85-93
Persistent link: https://www.econbiz.de/10011453877
Saved in:
10
African American consumers' evaluations of ethnically primed advertisements
Zúñiga, Miguel A.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 94-101
Persistent link: https://www.econbiz.de/10011453879
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