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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Brand image"
~subject:"Internet marketing"
~subject:"Psychology of advertising"
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Search: subject_exact:"Werbewirkungsforschung"
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Brand image
Internet marketing
Psychology of advertising
Advertising effects
236
Werbewirkung
236
Advertising
104
Werbung
104
USA
49
United States
49
Consumer behaviour
45
Konsumentenverhalten
45
Werbepsychologie
29
Computerspiel
21
Fernsehwerbung
21
Television advertising
21
Video game
21
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Experiment
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Markenimage
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Online-Marketing
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Print advertising
10
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56
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Eisend, Martin
3
Ashley, Christy
2
Chang, Chingching
2
Choi, Yung Kyun
2
Dahlén, Micael
2
Muehling, Darrel D.
2
Nelson, Michelle R.
2
Pelsmacker, Patrick de
2
Varki, Sajeev
2
Wright, Scott A.
2
Yoon, Hye Jin
2
Ahn, Sun Joo
1
Baek, Tae Hyun
1
Bailenson, Jeremy N.
1
Bakir, Aysen
1
Banks, Ivana Busljeta
1
Beverland, Michael B.
1
Bhatnagar, Namita
1
Bradley, Samuel
1
Cauberghe, Verolien
1
Cervellon, Marie-Cécile
1
Chan, Kwong
1
Chowdhury, Rafi M. M. I.
1
Defever, Christine
1
Delbaere, Marjorie
1
Diamond, William D.
1
Donthu, Naveen
1
Duff, Brittany R. L.
1
Evans, Nathaniel J.
1
Faber, Ronald J.
1
Fernando, Angeline Gautami
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Foos, Adrienne E.
1
Friberg, Lars
1
Gangadharbatla, Harsha
1
Gnoth, Juergen
1
Halkias, Georgios
1
Hernandez, José Mauro da Costa
1
Hong, Yuan
1
Hooge, Ilona E. de
1
Kardes, Frank R.
1
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Journal of advertising : official publication of the American Academy of Advertising
International journal of advertising : the review of marketing communications
98
Journal of business research : JBR
92
Journal of marketing communications
89
Journal of advertising research
85
International journal of advertising : the quarterly review of marketing communications
76
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
68
Psychology & marketing
58
International journal of internet marketing and advertising : IJIMA
52
Journal of promotion management : innovations in planning and applied research
49
Journal of retailing and consumer services
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of promotion management : JPM
39
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
The journal of product & brand management
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
Journal of marketing research : JMR
28
Marketing letters : a journal of research in marketing
24
European journal of marketing : EJM
22
The journal of brand management : an international journal
21
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Marketing : ZFP ; journal of research and management
19
Information systems research : ISR
17
International journal of electronic commerce : IJEC
17
Journal of current issues and research in advertising : JCIRA
17
Journal of global marketing
16
Journal of marketing
16
Journal of the Academy of Marketing Science
16
Marketing intelligence & planning
16
SpringerLink / Bücher
16
The journal of consumer marketing
16
Asia Pacific journal of marketing and logistics
15
Journal of marketing research
15
International journal of hospitality management
14
Journal of current issues and research in advertising
14
Quantitative marketing and economics : QME
14
Electronic commerce research
12
International journal of electronic marketing and retailing : IJEMR
12
International journal of sports marketing & sponsorship
12
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
12
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ECONIS (ZBW)
56
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1
Active White Space (AWS) in logo designs : effects on logo evaluations and brand communication
Sharma, Nazuk
;
Varki, Sajeev
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 270-281
Persistent link: https://www.econbiz.de/10011930121
Saved in:
2
Synergistic, antagonistic, and asymmetric media interactions
Kolsarici, Ceren
;
Vakratsas, Demetrios
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 282-300
Persistent link: https://www.econbiz.de/10011930122
Saved in:
3
A metacognitive model of the effects of susceptibility to persuasion self-beliefs on advertising effects
Chang, Chingching
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 487-502
Persistent link: https://www.econbiz.de/10011798721
Saved in:
4
Assertive environmental advertising and reactance : differences between South Koreans and Americans
Kim, Yeonshin
;
Baek, Tae Hyun
;
Yoon, Sukki
;
Oh, Sangdo
; …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 550-564
Persistent link: https://www.econbiz.de/10011798743
Saved in:
5
Going native : effects of disclosure position and language on the recognition and evaluation of online native advertising
Wojdynski, Bartosz W.
;
Evans, Nathaniel J.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 157-168
Persistent link: https://www.econbiz.de/10011486853
Saved in:
6
Redressing the sleeper effect : evidence for the favorable persuasive impact of discounting information over time in a contemporary advertising context
Foos, Adrienne E.
;
Keeling, Kathleen
;
Keeling, Debbie
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 19-25
Persistent link: https://www.econbiz.de/10011453836
Saved in:
7
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
8
Scarcity appeal in advertising : exploring the moderating roles of need for uniqueness and message framing
Roy, Rajat
;
Sharma, Piyush
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 349-359
Persistent link: https://www.econbiz.de/10011410177
Saved in:
9
The influence of repetitive health messages and sensitivity to fluency on the truth effect in advertising
Sundar, Aparna
;
Kardes, Frank R.
;
Wright, Scott A.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 375-387
Persistent link: https://www.econbiz.de/10011410183
Saved in:
10
Advertising-induced embarrassment
Puntoni, Stefano
;
Hooge, Ilona E. de
;
Verbeke, Willem …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 71-79
Persistent link: https://www.econbiz.de/10010503334
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