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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Cognition"
~subject:"Markenimage"
~subject:"Marketingmanagement"
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Cognition
Markenimage
Marketingmanagement
Advertising effects
236
Werbewirkung
236
Advertising
104
Werbung
104
USA
49
United States
49
Consumer behaviour
45
Konsumentenverhalten
45
Psychology of advertising
29
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Computerspiel
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Fernsehwerbung
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Television advertising
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Brand image
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Internet marketing
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Online-Marketing
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Advertising planning
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Chang, Chingching
4
Dahlén, Micael
2
Varki, Sajeev
2
Ashley, Christy
1
Barron, Chris
1
Besharat, Ali
1
Beverland, Michael B.
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Bhatnagar, Namita
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1
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Gnoth, Juergen
1
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1
Halkias, Georgios
1
Huh, Jisu
1
Johar, Gita Venkataramani
1
Kees, Jeremy
1
Kim, Dongwook
1
Kokkinaki, Flora
1
Krishnan, Shanker
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Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
61
Journal of marketing communications
61
International journal of advertising : the quarterly review of marketing communications
43
International journal of advertising : the review of marketing communications
37
Journal of advertising research
34
The journal of product & brand management
32
Psychology & marketing
30
Journal of promotion management : JPM
26
European journal of marketing : EJM
21
Journal of promotion management : innovations in planning and applied research
21
Marketing letters : a journal of research in marketing
21
International journal of internet marketing and advertising : IJIMA
20
Journal of retailing and consumer services
20
SpringerLink / Bücher
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
The journal of brand management : an international journal
19
Asia Pacific journal of marketing and logistics
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Marketing : ZFP ; journal of research and management
13
The journal of consumer marketing
13
Marketing intelligence & planning
12
Journal of consumer research : JCR ; an interdisciplinary bimonthly
11
Journal of global marketing
11
Journal of marketing
11
International journal of sports marketing & sponsorship
10
Journal of current issues and research in advertising : JCIRA
10
Journal of the Academy of Marketing Science
10
International journal of hospitality management
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of marketing research : JMR
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of international consumer marketing
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
Tourism management : research, policies, practice
7
Faculty & research / Insead : working paper series
6
International journal of consumer studies
6
Journal of consumer behaviour : an international research review
6
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ECONIS (ZBW)
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1
Same-sex couples in advertisements : an investigation of the role of implicit attitudes on cognitive processing and evaluation
Read, Glenna L.
;
Driel, Irene I. van
;
Potter, Robert F.
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10011876118
Saved in:
2
Active White Space (AWS) in logo designs : effects on logo evaluations and brand communication
Sharma, Nazuk
;
Varki, Sajeev
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 270-281
Persistent link: https://www.econbiz.de/10011930121
Saved in:
3
A metacognitive model of the effects of susceptibility to persuasion self-beliefs on advertising effects
Chang, Chingching
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 487-502
Persistent link: https://www.econbiz.de/10011798721
Saved in:
4
Language choice in advertising for multinational corporations and local firms : a reinquiry focusing on monolinguals
Lin, Ying-Ching
;
Wang, Kai-Yu
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 43-52
Persistent link: https://www.econbiz.de/10011453858
Saved in:
5
Mistaken inferences from advertising conversations : a modest research agenda
Johar, Gita Venkataramani
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 318-325
Persistent link: https://www.econbiz.de/10011591601
Saved in:
6
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
7
Insidious effects of syntactic complexity : are ads targeting older adults too complex to remember?
Kim, Dongwook
;
Mishra, Sanjay
;
Wang, Ze
;
Singh, Surendra N.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 509-518
Persistent link: https://www.econbiz.de/10011633873
Saved in:
8
Presentation matters : comparison of cognitive effects of DTC prescription drug advergames, websites, and print ads
Huh, Jisu
;
Suzuki-Lambrecht, Yoshikazu
;
Lueck, Jennifer
; …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011410179
Saved in:
9
Integrated marketing communication capability and brand performance
Luxton, Sandra
;
Reid, Mike
;
Mavondo, Felix
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 37-46
Persistent link: https://www.econbiz.de/10010503339
Saved in:
10
Did you get it? : factors influencing subjective comprehension of visual metaphors in advertising
Mohanty, Praggyan Pam
;
Ratneshwar, Srinivasan
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 232-242
Persistent link: https://www.econbiz.de/10011313249
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