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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Markenimage"
~subject:"Marketingmanagement"
~type_genre:"Article in journal"
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Search: subject_exact:"Advertising effects"
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Markenimage
Marketingmanagement
Advertising effects
236
Werbewirkung
236
Advertising
104
Werbung
104
USA
49
United States
49
Consumer behaviour
45
Konsumentenverhalten
45
Psychology of advertising
29
Werbepsychologie
29
Computerspiel
21
Fernsehwerbung
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Television advertising
21
Video game
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Target group
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Experiment
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Brand image
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Internet marketing
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Online-Marketing
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Product Placement
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Product placement
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Advertising planning
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Green marketing
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Creativity
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Dahlén, Micael
2
Varki, Sajeev
2
Ashley, Christy
1
Barron, Chris
1
Besharat, Ali
1
Beverland, Michael B.
1
Bhatnagar, Namita
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Halkias, Georgios
1
Johar, Gita Venkataramani
1
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1
Kokkinaki, Flora
1
Krishnan, Shanker
1
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1
Kumar, Anand
1
Kuo, Chien-chih
1
Lee, Sung mi
1
Li, Hairong
1
Lin, Ying-Ching
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1
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1
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1
Mau, Gunnar
1
Mavondo, Felix
1
McQuarrie, Edward F.
1
Muehling, Darrel D.
1
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Journal of advertising : official publication of the American Academy of Advertising
Journal of marketing communications
52
Journal of business research : JBR
51
International journal of advertising : the quarterly review of marketing communications
33
The journal of product & brand management
32
International journal of advertising : the review of marketing communications
30
Journal of advertising research
29
Psychology & marketing
26
Journal of promotion management : JPM
24
Journal of promotion management : innovations in planning and applied research
20
The journal of brand management : an international journal
19
International journal of internet marketing and advertising : IJIMA
18
European journal of marketing : EJM
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of retailing and consumer services
17
Marketing letters : a journal of research in marketing
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Asia Pacific journal of marketing and logistics
12
Marketing : ZFP ; journal of research and management
12
Journal of global marketing
11
Marketing intelligence & planning
11
The journal of consumer marketing
11
Journal of marketing
10
Journal of the Academy of Marketing Science
10
International journal of hospitality management
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
International journal of sports marketing & sponsorship
8
Journal of marketing research : JMR
8
Journal of current issues and research in advertising : JCIRA
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Tourism management : research, policies, practice
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of international consumer marketing
6
Journal of marketing management : MM
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Cogent business & management
5
Journal of sport management : the official journal of the North American Society of Sport Management
5
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ECONIS (ZBW)
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1
Active White Space (AWS) in logo designs : effects on logo evaluations and brand communication
Sharma, Nazuk
;
Varki, Sajeev
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 270-281
Persistent link: https://www.econbiz.de/10011930121
Saved in:
2
Language choice in advertising for multinational corporations and local firms : a reinquiry focusing on monolinguals
Lin, Ying-Ching
;
Wang, Kai-Yu
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 43-52
Persistent link: https://www.econbiz.de/10011453858
Saved in:
3
Mistaken inferences from advertising conversations : a modest research agenda
Johar, Gita Venkataramani
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 318-325
Persistent link: https://www.econbiz.de/10011591601
Saved in:
4
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
5
Integrated marketing communication capability and brand performance
Luxton, Sandra
;
Reid, Mike
;
Mavondo, Felix
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 37-46
Persistent link: https://www.econbiz.de/10010503339
Saved in:
6
Exploring the boundaries of nostalgic advertising effects : a consideration of childhood brand exposure and attachment on consumers' responses to nostalgia-themed advertisements
Muehling, Darrel D.
;
Sprott, David E.
;
Sultan, Abdullah J.
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 73-84
Persistent link: https://www.econbiz.de/10010344083
Saved in:
7
Contextual and competitive interference : inhibition or facilitation?
Kumar, Anand
;
Besharat, Ali
;
Lindsey, Charles
; …
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 228-243
Persistent link: https://www.econbiz.de/10010408869
Saved in:
8
The degree of ad-brand incongruity and the distinction between schema-driven and stimulus-driven attitudes
Halkias, Georgios
;
Kokkinaki, Flora
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 397-409
Persistent link: https://www.econbiz.de/10010469988
Saved in:
9
Audio and visual distractions and implicit brand memory : a study of video game players
Choi, Yung Kyun
;
Lee, Sung mi
;
Li, Hairong
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 219-227
Persistent link: https://www.econbiz.de/10009778520
Saved in:
10
Who is the loser when I lose the game? : does losing an advergame have a negative impact on the perception of the brand?
Steffen, Celina
;
Mau, Gunnar
;
Schramm-Klein, Hanna
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 183-195
Persistent link: https://www.econbiz.de/10009778528
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