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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Psychology of advertising"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Textbook"
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Psychology of advertising
Advertising effects
236
Werbewirkung
236
Advertising
170
Werbung
170
USA
80
United States
80
Consumer behaviour
73
Konsumentenverhalten
73
Werbepsychologie
48
Target group
32
Zielgruppe
32
Internet marketing
29
Online-Marketing
29
Fernsehwerbung
27
Television advertising
27
Brand image
24
Markenimage
24
Experiment
23
Computerspiel
22
Creativity
22
Kreativität
22
Video game
22
Advertising planning
20
Children
20
Kinder
20
Werbeplanung
20
Product Placement
19
Product placement
19
Empirical method
17
Empirische Methode
17
Green marketing
15
Öko-Marketing
15
Advertising industry
14
Forschung
14
Gewalt
14
Print advertising
14
Printwerbung
14
Research
14
Violence
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Aufsatz in Zeitschrift
Textbook
Article in journal
48
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48
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Muehling, Darrel D.
3
Nelson, Michelle R.
3
Yoon, Hye Jin
3
Baek, Tae Hyun
2
Chang, Chingching
2
Eisend, Martin
2
Kareklas, Ioannis
2
Kim, Jooyoung
2
Wright, Scott A.
2
Ashley, Christy
1
Bakir, Aysen
1
Banks, Ivana Busljeta
1
Bee, Colleen C.
1
Beukeboom, Camiel J.
1
Bhatnagar, Namita
1
Bradley, Samuel
1
Brainerd, Charles
1
Carlson, Jeffrey R.
1
Carlson, Les
1
Choi, Yung Kyun
1
Chowdhury, Rafi M. M. I.
1
David, Meredith E.
1
Delbaere, Marjorie
1
Derbaix, Christian
1
Gangadharbatla, Harsha
1
Green, Todd
1
Hernandez, José Mauro da Costa
1
Hong, Yuan
1
Hooge, Ilona E. de
1
Hopkins, Christopher D.
1
Kardes, Frank R.
1
Kim, Yeonshin
1
Kulkarni, Atul A.
1
Kwak, Hyokjin
1
LaTour, Kathryn A.
1
LaTour, Michael S.
1
Lee, Seung Pil
1
Lee, Seung Yun
1
Leonard, Hillary A.
1
Madrigal, Robert
1
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Journal of advertising : official publication of the American Academy of Advertising
Psychology & marketing
51
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
International journal of advertising : the quarterly review of marketing communications
23
Journal of advertising research
20
International journal of advertising : the review of marketing communications
17
Journal of business research : JBR
17
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
Marketing : ZFP ; journal of research and management
12
Journal of marketing research : JMR
11
Journal of marketing theory and practice
9
Journal of marketing communications
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Jahrbuch der Absatz- und Verbrauchsforschung
6
Journal of current issues and research in advertising : JCIRA
6
Journal of promotion management : JPM
6
Journal of marketing
5
Journal of retailing
5
Journal of retailing and consumer services
5
Marketing letters : a journal of research in marketing
5
Health marketing quarterly
4
International journal of internet marketing and advertising : IJIMA
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Journal of the Academy of Marketing Science
4
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
4
European journal of marketing : EJM
3
Harvard-Business-Manager : das Wissen der Besten
3
International journal of hospitality management
3
International journal of nonprofit and voluntary sector marketing
3
International journal of sports marketing & sponsorship
3
Journal of business and psychology
3
Journal of consumer behaviour : an international research review
3
Journal of fashion marketing and management
3
Journal of global marketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Journal of travel and tourism marketing
3
Kohlhammer-Edition Marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
3
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ECONIS (ZBW)
48
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1
A metacognitive model of the effects of susceptibility to persuasion self-beliefs on
advertising
effects
Chang, Chingching
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 487-502
Persistent link: https://www.econbiz.de/10011798721
Saved in:
2
Assertive environmental
advertising
and reactance : differences between South Koreans and Americans
Kim, Yeonshin
;
Baek, Tae Hyun
;
Yoon, Sukki
;
Oh, Sangdo
; …
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 550-564
Persistent link: https://www.econbiz.de/10011798743
Saved in:
3
Young adolescents and
advertising
on social network games : a structural equation model of perceived parental media mediation,
advertising
literacy, and behavioral intention
Vanwesenbeeck, Ini
;
Walrave, Michel
;
Ponnet, Koen
- In:
Journal of advertising : official publication of the …
45
(
2016
)
2
,
pp. 183-197
Persistent link: https://www.econbiz.de/10011486859
Saved in:
4
The influence of repetitive health messages and sensitivity to fluency on the truth effect in
advertising
Sundar, Aparna
;
Kardes, Frank R.
;
Wright, Scott A.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 375-387
Persistent link: https://www.econbiz.de/10011410183
Saved in:
5
Advertising
-induced embarrassment
Puntoni, Stefano
;
Hooge, Ilona E. de
;
Verbeke, Willem …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 71-79
Persistent link: https://www.econbiz.de/10010503334
Saved in:
6
The role of accent standardness in message preference and recall
Morales, Andrea C.
;
Scott, Maura L.
;
Yorkston, Eric A.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10009536716
Saved in:
7
Gender roles and humor in
advertising
: the occurrence of stereotyping in humorous and nonhumorous
advertising
and its consequences for
advertising
effectiveness
Eisend, Martin
;
Plagemann, Julia
;
Sollwedel, Julia
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 256-273
Persistent link: https://www.econbiz.de/10010408864
Saved in:
8
Scarcity appeal in
advertising
: exploring the moderating roles of need for uniqueness and message framing
Roy, Rajat
;
Sharma, Piyush
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 349-359
Persistent link: https://www.econbiz.de/10011410177
Saved in:
9
Effect of ad-irrelevant distance cues on persuasiveness of message framing
Kulkarni, Atul A.
;
Hong, Yuan
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 254-263
Persistent link: https://www.econbiz.de/10011313246
Saved in:
10
Attributes versus benefits : the role of construal levels and appeal type on the persuasiveness of marketing messages
Hernandez, José Mauro da Costa
;
Wright, Scott A.
; …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 243-253
Persistent link: https://www.econbiz.de/10011313248
Saved in:
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