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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Theory"
~subject:"Werbewirkung"
~subject:"Werbung"
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Journal of advertising : official publication of the American Academy of Advertising
International journal of advertising : the quarterly review of marketing communications
10
Journal of current issues and research in advertising : JCIRA
10
Journal of advertising research
9
Journal of business research : JBR
9
Journal of marketing communications
8
Journal of international consumer marketing
7
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
The journal of media economics
5
European journal of marketing : EJM
4
History of retailing and consumption
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Services marketing quarterly
4
CORE discussion paper : DP
3
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
3
International advertising and communication : current insights and empirical findings
3
International journal of advertising : the review of marketing communications
3
Journal of global marketing
3
NBER Working Paper
3
NBER working paper series
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
Australasian marketing journal
2
Bridging the gap between advertising academia and practice
2
Contemporary economic policy : a journal of Western Economic Association International
2
Discussion paper / Department of Business and Management Science
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International marketing review
2
Journal of business & economics research
2
Journal of current issues and research in advertising
2
Journal of hospitality marketing & management
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing theory and practice
2
Journal of media business studies
2
Journal of promotion management : innovations in planning and applied research
2
Konsum und Verhalten
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing : ZFP ; journal of research and management
2
Psychology & marketing
2
Série des documents de travail / Centre de Recherche en Économie et Statistique
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ECONIS (ZBW)
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1
Insidious effects of syntactic complexity : are ads targeting older adults too complex to remember?
Kim, Dongwook
;
Mishra, Sanjay
;
Wang, Ze
;
Singh, Surendra N.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 509-518
Persistent link: https://www.econbiz.de/10011633873
Saved in:
2
The brand communication effects of using a headline to prompt the key benefit in ADS with pictorial metaphors
Bergkvist, Lars
;
Eiderbäck, Daniel
;
Palombo, Michaela
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 67-76
Persistent link: https://www.econbiz.de/10009659321
Saved in:
3
"What about the intended consequences?" : examining the effects of race-stereotyped portrayals on advertising effectiveness
Johnson, Guillaume D.
;
Grier, Sonya A.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 91-106
Persistent link: https://www.econbiz.de/10009738525
Saved in:
4
Personification in advertising : using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie
;
McQuarrie, Edward F.
;
Phillips, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
Saved in:
5
Getting a line on print ads : pleasure and arousal reactions reveal an implicit advertising mechanism
Poels, Karolien
;
Dewitte, Siegfried
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 63-74
Persistent link: https://www.econbiz.de/10003808081
Saved in:
6
Creativity via cartoon spokespeople in print ads : capitalizing on the distinctiveness effect
Heiser, Robert S.
;
Sierra, Jeremy J.
;
Torres, Ivonne M.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
4
,
pp. 75-84
Persistent link: https://www.econbiz.de/10003808341
Saved in:
7
Effects of susceptibility to normative influence and type of testimonial on attitudes toward print advertising
Martin, Brett A. S.
;
Wentzel, Daniel
;
Tomczak, Torsten
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 29-43
Persistent link: https://www.econbiz.de/10003708161
Saved in:
8
Affective responses to images in print advertising : affect integration in a simultaneous presentation context
Chowdhury, Rafi M. M. I.
;
Olsen, G. Douglas
;
Pracejus, …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 7-18
Persistent link: https://www.econbiz.de/10003766359
Saved in:
9
Could placing ads wrong be right? : advertising effects of thematic incongruence
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
; …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 57-67
Persistent link: https://www.econbiz.de/10003766364
Saved in:
10
It's not your father's magazine ad : magnitude and direction of recent changes in advertising style
McQuarrie, Edward F.
;
Phillips, Barbara J.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 95-106
Persistent link: https://www.econbiz.de/10003766367
Saved in:
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