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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of business research : JBR"
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Search: subject_exact:"Hispano-Amerikanerinnen"
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Journal of advertising research
Journal of business research : JBR
Discussion paper series / IZA
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Working paper / National Bureau of Economic Research, Inc.
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NBER working paper series
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International migration review : IMR
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Demography : a publication of the Population Association of America ; the statistical study of human populations
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Industrial relations : a journal of economy & society
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The American economic review
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Hispanics in the US economy
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Journal of career development
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Social problems : in pursuit of social justice
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The review of black political economy
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Working papers / University of Connecticut, Department of Economics
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Economic inquiry : journal of the Western Economic Association International
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Handbook of research on ethnic and intra-cultural marketing
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Journal of business ethics : JOBE
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Journal of managerial psychology
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Journal of poverty : innovations on social, political & economic inequalities
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Health marketing quarterly
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Introduction to business communication
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ECONIS (ZBW)
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1
The effect of generational status in language-tailored political messages
Chapa, Sindy
;
Becerra, Enrique P.
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 356-366
Persistent link: https://www.econbiz.de/10010419801
Saved in:
2
Is your digital marketing strategy in sync with latino-user behavior? : a growing demographic forces media firms to rethink mobile-marketing strategies
Fulgoni, Gian
;
Lella, Adam
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 255-258
Persistent link: https://www.econbiz.de/10010419886
Saved in:
3
Understanding the invisibility of the Asian-American television audience : why marketers often overlook an audience of "model" consumers
Coffey, Amy Jo
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 101-118
Persistent link: https://www.econbiz.de/10009745858
Saved in:
4
Cross-cultural effects in E-retailing : the moderating role of cultural confinement in differentiating Mexican from non-Mexican Hispanic consumers
Huggins, Kyle A.
;
Holloway, Betsy Bugg
;
White, Darin W.
- In:
Journal of business research : JBR
66
(
2013
)
3
,
pp. 321-327
Persistent link: https://www.econbiz.de/10009720299
Saved in:
5
Digging for "Spanish gold"
Cano, Cynthia Rodriguez
;
Ortinau, David J.
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 322-332
Persistent link: https://www.econbiz.de/10009663640
Saved in:
6
Comprende code switching? : young Mexican-Americans' responses to language alteration in print advertising
Bishop, Melissa
;
Peterson, Mark
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 648-659
Persistent link: https://www.econbiz.de/10009501935
Saved in:
7
The influence of ethnic identification in digital advertising : how Hispanic Americans' response to pop-up, E-Mail, and banner advertising affects online purchase intentions
Becerra, Enrique P.
;
Korgaonkar, Pradeep K.
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 279-291
Persistent link: https://www.econbiz.de/10008697042
Saved in:
8
A theory-based measure of acculturation : the shortened cultural life style inventory
Lerman, Dawn
;
Maldonado, Rachel
;
Luna, David
- In:
Journal of business research : JBR
62
(
2009
)
4
,
pp. 399-406
Persistent link: https://www.econbiz.de/10003839869
Saved in:
9
Hispanic ethnicity and media behavior
Villarreal, Ricardo
;
Peterson, Robert A.
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 179-190
Persistent link: https://www.econbiz.de/10003742649
Saved in:
10
Culturally customizing websites for US Hispanic online consumers
Singh, Nitish
;
Baack, Daniel W.
;
Pereira, Arun
;
Baack, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 224-234
Persistent link: https://www.econbiz.de/10003742666
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