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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of global marketing"
~person:"Budzinski, Oliver"
~person:"Jensen, Jonathan A."
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Journal of advertising research
Journal of global marketing
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
Contemporary research in sports economics : proceedings of the 5th ESEA Conference
1
Journal of sport management : the official journal of the North American Society of Sport Management
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Outcome uncertainty in sporting events : winning, losing and competitive balance
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Analyzing price premiums in international sponsorship exchange : what drives marketing costs in formula one racing?
Jensen, Jonathan A.
;
Cobbs, Joe B.
;
Albano, Benjamin
; …
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 44-57
Persistent link: https://www.econbiz.de/10012533655
Saved in:
2
Predicting return on investment in sport sponsorship : modeling brand exposure, price, and ROI in Formula One automotive competition
Jensen, Jonathan A.
;
Cobbs, Joe B.
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 435-447
Persistent link: https://www.econbiz.de/10010481182
Saved in:
3
The niche portfolio strategy to global expansion : the influence of market resources on demand for formula one racing
Jensen, Jonathan A.
;
Cobbs, Joe
;
Groza, Mark D.
- In:
Journal of global marketing
27
(
2014
)
4
,
pp. 247-261
Persistent link: https://www.econbiz.de/10010408313
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