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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
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Social Marketing
21
Social marketing
21
social marketing
9
macromarketing
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Advertising effects
4
Werbewirkung
4
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ethics
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obesity
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breastfeeding
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Brace-Govan, Jan
3
Gurrieri, Lauren
3
Previte, Josephine
3
Gould, Stephen J.
2
Kennedy, Ann-Marie
2
Semaan, Rania W.
2
Ballantine, Paul W.
1
Barnhart, Michelle
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Barrie, Lance
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Hunt, Shelby D.
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Kelly, Kathleen
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Kemper, Joya A.
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Journal of advertising research
Journal of macromarketing : examining the interactions among markets, marketing, and society
Apas Papers
43
International review on public and non-profit marketing
39
Journal of business research : JBR
39
Journal of social marketing : JSOCM
39
Journal of nonprofit & public sector marketing
35
World Bank Other Operational Studies
35
Journal of marketing management : MM
32
Health marketing quarterly
31
World Bank Publications
28
The SAGE handbook of social marketing
25
International journal of nonprofit and voluntary sector marketing
21
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
15
Social marketing and behaviour change : models, theory and applications
15
Australasian marketing journal
14
European journal of marketing : EJM
14
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Social marketing for public health : global trends and success stories
14
Macro-social marketing insights : systems thinking for wicked problems
13
Working paper / National Bureau of Economic Research, Inc.
12
Contemporary issues in social marketing
11
Policy Research Working Paper Series
11
Psychology & marketing
11
Segmentation in social marketing : process, methods and application
11
International Review on Public and Nonprofit Marketing
10
SpringerLink / Bücher
10
International journal of nonprofit & voluntary sector marketing
9
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
8
Journal of macromarketing
8
Europäische Hochschulschriften / 5
7
Journal of business ethics : JOBE
7
Journal of consumer behaviour : an international research review
7
Journal of marketing communications
7
NBER Working Paper
7
NBER working paper series
7
The Sage library in marketing
7
The journal of services marketing
7
Working papers in economics
7
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ECONIS (ZBW)
22
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1
Macro-
social
marketing
research : philosophy, methodology and methods
Kennedy, Ann-Marie
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
4
,
pp. 347-355
Persistent link: https://www.econbiz.de/10011791079
Saved in:
2
Socio-technical transitions and institutional change : addressing obesity through macro-
social
marketing
Kemper, Joya A.
;
Ballantine, Paul W.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
4
,
pp. 381-392
Persistent link: https://www.econbiz.de/10011791096
Saved in:
3
No rest for the wicked : the epidemic life cycle of wicked consumer behavior
Koch, Matthias
;
Orazi, Davide Christian
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
4
,
pp. 356-368
Persistent link: https://www.econbiz.de/10011791081
Saved in:
4
Solving complex problems : enduring solutions through social entrepreneurship, community action, and
social
marketing
Hamby, Anne
;
Pierce, Meghan
;
Brinberg, David
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
4
,
pp. 369-380
Persistent link: https://www.econbiz.de/10011791095
Saved in:
5
Addressing the wicked problem of American gun violence : consumer interest groups as macro-social marketers
Huff, Aimee Dinnin
;
Barnhart, Michelle
;
McAlexander, Brandon
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
4
,
pp. 393-408
Persistent link: https://www.econbiz.de/10011791100
Saved in:
6
Exploring catholic social teaching in a
social
marketing
context : history, lessons and future directions
Dann, Susan
;
Dann, Stephen
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
4
,
pp. 412-424
Persistent link: https://www.econbiz.de/10011623750
Saved in:
7
Macro-
social
marketing
Kennedy, Ann-Marie
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
3
,
pp. 354-365
Persistent link: https://www.econbiz.de/10011561603
Saved in:
8
Use of brand community markers to engage existing lifestyle consumption communities and some ethical concerns
Gordon, Ross
;
Jones, Sandra
;
Barrie, Lance
;
Gilchrist, Heidi
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
4
,
pp. 419-434
Persistent link: https://www.econbiz.de/10011413158
Saved in:
9
Government-led macro-
social
marketing
programs in Vietnam : outcomes, challenges, and implications
Truong, V. Dao
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
4
,
pp. 409-425
Persistent link: https://www.econbiz.de/10011791103
Saved in:
10
Neoliberalism and managed health : fallacies, façades and inadvertent effects
Gurrieri, Lauren
;
Previte, Josephine
;
Brace-Govan, Jan
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
4
,
pp. 532-538
Persistent link: https://www.econbiz.de/10010467236
Saved in:
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