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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of organizational computing and electronic commerce"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Internet marketing"
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Search: subject_exact:"Online community"
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Internet marketing
Social Web
191
Social web
191
Online-Marketing
65
Consumer behaviour
48
Konsumentenverhalten
48
Social network
40
Soziales Netzwerk
40
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social media
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Bapna, Ravi
3
Burtch, Gordon
2
Campbell, Colin
2
Hosanagar, Kartik
2
LaPointe, Pat
2
Lipsman, Andrew
2
Nair, Harikesh
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Ofek, Elie
2
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1
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Calin, Mihai
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Chang, Jason Oliver
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Journal of advertising research
Journal of organizational computing and electronic commerce
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
186
International journal of internet marketing and advertising : IJIMA
108
Journal of retailing and consumer services
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
63
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
62
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
62
International journal of advertising : the review of marketing communications
59
Journal of marketing communications
58
Industrial marketing management : the international journal for industrial and high-tech firms
56
Technological forecasting & social change : an international journal
55
Journal of promotion management : innovations in planning and applied research
52
Tourism management : research, policies, practice
47
International journal of hospitality management
45
Business horizons
44
Information systems research : ISR
44
The journal of product & brand management
43
Cogent business & management
39
Journal of internet commerce
39
Journal of management information systems : JMIS
38
International journal of electronic marketing and retailing : IJEMR
36
International journal of technology marketing : IJTMkt
34
Marketing intelligence & planning
32
The journal of brand management : an international journal
30
International journal of business information systems : IJBIS
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
29
Electronic commerce research
28
International journal of contemporary hospitality management
27
SpringerLink / Bücher
27
Journal of marketing
26
Journal of marketing management : JMM ; journal of the Academy of Marketing
26
Journal of strategic marketing
26
Springer eBook Collection
26
Journal of electronic commerce research : JECR
25
Journal of travel and tourism marketing
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
Journal of hospitality marketing & management
24
Journal of marketing management : MM
24
Journal of promotion management : JPM
22
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ECONIS (ZBW)
65
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1
The effects of online social identity signals on retailer demand
Babar, Yash
;
Mahdavi Adeli, Ali
;
Burtch, Gordon
- In:
Management science : journal of the Institute for …
69
(
2023
)
12
,
pp. 7335-7346
Persistent link: https://www.econbiz.de/10014444136
Saved in:
2
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
3
How does retargeting work for different Gen Z mobile users? : customer expectations and evaluations of retargeting via the expectancy-theory lens
Azemi, Yllka
;
Ozuem, Wilson
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10014445903
Saved in:
4
Measuring the impact of crowdsourcing features on mobile app user engagement and retention : a randomized field experiment
Gu, Zhuojun
;
Bapna, Ravi
;
Chang, Jason Oliver
;
Gupta, Alok
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1297-1329
Persistent link: https://www.econbiz.de/10012887599
Saved in:
5
How does an enterprise use social media posts to acquire online social capital? : a measurement perspective based on WeChat users' digital footprints
Xu, Yue
;
Chen, Weiping
;
Ow, Terence T.
- In:
Journal of organizational computing and electronic commerce
32
(
2022
)
3/4
,
pp. 175-195
Persistent link: https://www.econbiz.de/10014322400
Saved in:
6
The effects of online review platforms on restaurant revenue, consumer learning, and welfare
Fang, Limin
- In:
Management science : journal of the Institute for …
68
(
2022
)
11
,
pp. 8116-8143
Persistent link: https://www.econbiz.de/10014279966
Saved in:
7
Spillovers from online engagement : how a newspaper subscriber's activation of digital paywall access affects her retention and subscription revenue
Pattabhiramaiah, Adithya
;
Overby, Eric
;
Xu, Lizhen
- In:
Management science : journal of the Institute for …
68
(
2022
)
5
,
pp. 3528-3548
Persistent link: https://www.econbiz.de/10013368690
Saved in:
8
The bright and dark of consumers’ online brand defending behaviors : exploring their enablers, realization, and impacts
Au, Cheuk Hang
;
Ho, Kevin K. W.
;
Law, Kris M. Y.
- In:
Journal of organizational computing and electronic commerce
31
(
2021
)
3
,
pp. 171-191
Persistent link: https://www.econbiz.de/10012804369
Saved in:
9
How digital word-of-mouth affects consumer decision making : evidence from doctor appointment booking
Shukla, Aishwarya Deep
;
Gao, Guodong
;
Agarwal, Ritu
- In:
Management science : journal of the Institute for …
67
(
2021
)
3
,
pp. 1546-1568
Persistent link: https://www.econbiz.de/10012506006
Saved in:
10
The impact of social vs. nonsocial referring channels on online news consumption
Bar-Gill, Sagit
;
Inbar, Yael
;
Reichman, Shachar
- In:
Management science : journal of the Institute for …
67
(
2021
)
4
,
pp. 2420-2447
Persistent link: https://www.econbiz.de/10012522796
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