//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Werbepsychologie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising effects"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Werbepsychologie
Advertising effects
352
Werbewirkung
352
Advertising
151
Werbung
151
Consumer behaviour
124
Konsumentenverhalten
124
Internet marketing
96
Online-Marketing
96
USA
71
United States
71
Brand management
43
Markenführung
43
Social Web
41
Social web
41
Fernsehwerbung
37
Television advertising
37
Brand image
36
Markenimage
36
Emotion
30
Target group
21
Zielgruppe
21
Marketing management
19
Marketingmanagement
19
Psychology of advertising
19
Viral marketing
19
Virales Marketing
19
Celebrity endorsement
18
Celebrity-Werbung
18
Advertising planning
16
Werbeplanung
16
Product Placement
15
Product placement
15
Brand
13
Markenartikel
13
Measurement
12
Messung
12
advertising
12
social media
11
Media usage
10
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
19
Type of publication (narrower categories)
All
Article in journal
19
Aufsatz in Zeitschrift
19
Language
All
English
19
Author
All
Allsop, Dee T.
1
Amarantini, David
1
Antioco, Michael
1
Bakir, Aysen
1
Bassett, Bryce R.
1
Berthon, Pierre R.
1
Blodgett, Jeffrey G.
1
Breves, Priska
1
Burton, Jennifer L.
1
Cheung, Wah-leung
1
Choi, Jieun
1
Corner, Gabrielle
1
Coyle, James R.
1
Droulers, Olivier
1
Freeman, Dan
1
Greenlee, Timothy B.
1
Hoskins, James A.
1
Hoyer, Wayne D.
1
Janiszewski, Chris
1
Kim, Kacy K.
1
Kim, Sujin
1
Kohli, Chiranjeev
1
Lajante, Mathieu M. P.
1
Le Boedec, Aline
1
Lee, Doo-Hee
1
Liebers, Nicole
1
Lightfoot, Elizabeth
1
Martinez-Fiestas, Myriam
1
McAlister, Leigh
1
McCarthy, Michael S.
1
Montoro-Rios, Francisco
1
Nail, Jim
1
Noel, Hayden
1
Oakenfull, Gillian K.
1
Pehlivan, Ekin
1
Pitt, Leyland F.
1
Prendergast, Gerard
1
Rose, Gregory
1
Sawyer, Alan G.
1
Schallhorn, Christiana
1
more ...
less ...
Published in...
All
Journal of advertising research
Journal of promotion management : innovations in planning and applied research
Journal of advertising : official publication of the American Academy of Advertising
29
Psychology & marketing
24
International journal of advertising : the quarterly review of marketing communications
18
International journal of advertising : the review of marketing communications
15
Journal of business research : JBR
11
Selling modernity : advertising in twentieth-century Germany
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of promotion management : JPM
6
Marketing : ZFP ; journal of research and management
6
SpringerLink / Bücher
5
Berichte aus der Betriebswirtschaft
4
Europäische Hochschulschriften / 5
4
Faculty & research / Insead : working paper series
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing communications
4
Journal of marketing theory and practice
4
Journal of retailing and consumer services
4
Discussion paper / Centre for Economic Policy Research
3
Gabler Edition Wissenschaft / Marken- und Produktmanagement
3
International journal of hospitality management
3
Journal of global marketing
3
Marketing letters : a journal of research in marketing
3
Research
3
Administrative Sciences : open access journal
2
BREAD working paper
2
Breaking new ground in theory and practice
2
Cutting edge international research
2
Discussion papers
2
Forschungsgruppe Konsum und Verhalten
2
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
2
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
Health marketing quarterly
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
International journal of sports marketing & sponsorship
2
Journal of consumer behaviour : an international research review
2
Journal of consumer marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
more ...
less ...
Source
All
ECONIS (ZBW)
19
Showing
1
-
10
of
19
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Dollar-off or percent-off? : discount framing, construal levels, and advertising appeals
Kim, Kacy K.
;
Kim, Sujin
;
Corner, Gabrielle
;
Yoon, Sukki
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10012179027
Saved in:
2
Fluency in commercial breaks : the impact of repetition and conceptual priming on brand memory, evaluation, and behavioral intentions
Liebers, Nicole
;
Breves, Priska
;
Schallhorn, Christiana
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 783-798
Persistent link: https://www.econbiz.de/10012179066
Saved in:
3
How reliable are "state-of-the-art" facial EMG processing methods? : guidelines for improving the assessment of emotional valence in advertising research
Lajante, Mathieu M. P.
;
Droulers, Olivier
;
Amarantini, David
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 28-37
Persistent link: https://www.econbiz.de/10011707596
Saved in:
4
Do resonant advertisements resonate with consumers? : the interaction of wordplay, regulatory focus, and need for cognition and its impact on persuasion
Choi, Jieun
;
Taylor, Charles Raymond
;
Lee, Doo-Hee
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 82-93
Persistent link: https://www.econbiz.de/10011707661
Saved in:
5
How do consumers respond to storylines in television advertisements? : a principal-components analysis tool helps decipher moment-to-moment evaluations
Burton, Jennifer L.
;
McAlister, Leigh
;
Hoyer, Wayne D.
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 51-61
Persistent link: https://www.econbiz.de/10010520792
Saved in:
6
A psychophysiological approach for measuring response to messaging : how consumers emotionally process green advertising
Martinez-Fiestas, Myriam
;
Viedma del Jesus, Maria Isabel
; …
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 192-205
Persistent link: https://www.econbiz.de/10011296204
Saved in:
7
Tweens' knowledge of marketing tactics : skeptical beyond their years
Freeman, Dan
;
Shapiro, Stewart
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 44-55
Persistent link: https://www.econbiz.de/10010354590
Saved in:
8
Are you in good hands? : slogan recall ; what really matters
Kohli, Chiranjeev
;
Thomas, Sunil
;
Suri, Rajneesh
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 31-42
Persistent link: https://www.econbiz.de/10009745874
Saved in:
9
How emotional tugs trump rational pushes : the time has come to abandon a 100-year-old advertising model
Wood, Orlando
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 31-39
Persistent link: https://www.econbiz.de/10009548180
Saved in:
10
Take your pick : Kate Moss or the girl next door? ; the effectiveness of cosmetics advertising
Antioco, Michael
;
Smesters, Dirk
;
Le Boedec, Aline
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10009548187
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->