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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Fashion"
~subject:"Online-Marketing"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Fashion
Online-Marketing
Consumer behaviour
620
Konsumentenverhalten
620
Online retailing
393
Online-Handel
393
Internet marketing
294
Social Web
273
Social web
273
E-commerce
211
Electronic Commerce
210
Beziehungsmarketing
181
Relationship marketing
181
Einzelhandel
179
Retail trade
179
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Virales Marketing
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54
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54
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Fulgoni, Gian M.
6
Dwivedi, Yogesh Kumar
4
Ladhari, Riadh
4
Rana, Nripendra P.
4
Baier, Daniel
3
Fulgoni, Gian
3
Lipsman, Andrew
3
Nelson-Field, Karen
3
Ozuem, Wilson
3
Sharp, Byron
3
Singh, Nitish
3
Souiden, Nizar
3
Thaichon, Park
3
Abbasi, Amir Zaib
2
Akram, Umair
2
Alnawas, Ibrahim
2
Appiah, Osei
2
Ashfaq, Muhammad
2
Barta, Sergio
2
Belanche, Daniel
2
Brettel, Malte
2
Campbell, Colin
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Christodoulides, George
2
Cohen, Justin
2
Duan, Yongrui
2
Edelman, Benjamin
2
Fernandes, Semila Fenelly
2
Flavián, Marta
2
Gauzente, Claire
2
Goodrich, Kendall
2
Hyun, Hyowon
2
Ishaq, Muhammad Ishtiaq
2
Islam, Tahir
2
Junaid, Muhammad
2
Khan, Imran
2
Koehler, Jim
2
LaPointe, Pat
2
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Journal of advertising research
Journal of retailing and consumer services
Journal of business research : JBR
324
International journal of internet marketing and advertising : IJIMA
199
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
120
Journal of marketing communications
112
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
International journal of hospitality management
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
85
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Springer eBook Collection
83
Journal of internet commerce
78
Journal of promotion management : innovations in planning and applied research
78
Technological forecasting & social change : an international journal
76
Tourism management : research, policies, practice
76
Industrial marketing management : the international journal for industrial and high-tech firms
69
Electronic commerce research
66
Cogent business & management
65
International journal of advertising : the quarterly review of marketing communications
65
International journal of technology marketing : IJTMkt
60
Business horizons
57
Journal of management information systems : JMIS
56
Journal of promotion management : JPM
55
Psychology & marketing
55
The journal of product & brand management
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of fashion marketing and management
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Journal of marketing management : MM
48
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
47
Journal of marketing
47
International journal of e-business research : an official publication of the Information Resources Management Association
46
International journal of business information systems : IJBIS
45
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ECONIS (ZBW)
319
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319
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date (oldest first)
1
The new wave of AI-powered luxury brands online shopping experience : the role of digital multisensory cues and customers' engagement
Muhammad Sabbir Rahman
;
Bag, Surajit
;
Hossain, Md Afnan
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014253474
Saved in:
2
Going digital? : the impact of social media marketing on retail website traffic, orders and sales
Dolega, Les
;
Rowe, Francisco
;
Branagan, Emma
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012502733
Saved in:
3
Digital humans in fashion : will consumers interact?
Silva, Emmanuel Sirimal
;
Bonetti, Francesca
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012502633
Saved in:
4
How do consumers process digital display ads in-store? : the effect of location, content, and goal relevance
Van de Sanden, Stephanie
;
Williems, Kim
;
Brengman, Malaika
- In:
Journal of retailing and consumer services
56
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012389995
Saved in:
5
Digital product presentation, information processing, need for cognition and behavioral intent in digital commerce
Kim, Minjeong
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 362-370
Persistent link: https://www.econbiz.de/10012114179
Saved in:
6
The impact of digital books on marketing communications
Ozuem, Wilson
;
Howell, Kerry E.
;
Lancaster, Geoffrey
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 131-137
Persistent link: https://www.econbiz.de/10012114146
Saved in:
7
Attribution modeling in digital advertising : an empirical investigation of the impact of digital sales channels
Nisar, Tahir M.
;
Yeung, Man
- In:
Journal of advertising research
58
(
2018
)
4
,
pp. 399-413
Persistent link: https://www.econbiz.de/10011966589
Saved in:
8
The role of design in the future of digital channels : conceptual insights and future research directions
Straker, Karla
;
Wrigley, Cara
;
Rosemann, Michael
- In:
Journal of retailing and consumer services
26
(
2015
),
pp. 133-140
Persistent link: https://www.econbiz.de/10011348312
Saved in:
9
The
internet
dilemma : an exploratory study of luxury firms’ usage of
internet
-based technologies
Baker, Jeff
;
Ashill, Nick
;
Amer, Noha
;
Diab, Ekram
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 37-47
Persistent link: https://www.econbiz.de/10011808475
Saved in:
10
Determinants of purchase luxury counterfeit products in social commerce : the mediating role of compulsive
internet
use
Islam, Tahir
;
Pitafi, Abdul Hameed
;
Akhtar, Nadeem
; …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012648864
Saved in:
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