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~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"The international review of retail, distribution and consumer research"
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Search: subject:"Consumer behaviour"
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Consumer behaviour
777
Konsumentenverhalten
777
Holiday behaviour
128
Urlaubsverhalten
128
Beziehungsmarketing
126
Relationship marketing
126
Einzelhandel
118
Retail trade
118
Customer satisfaction
117
Kundenzufriedenheit
117
Tourism
81
Tourismus
81
Dienstleistungsqualität
78
Service quality
78
Brand image
77
Markenimage
77
Brand management
76
Markenführung
76
Advertising
70
Advertising effects
70
Werbewirkung
70
Werbung
70
Online retailing
69
Online-Handel
69
Tourism marketing
63
Tourismusmarketing
63
Internet marketing
61
Online-Marketing
61
Social Web
57
Social web
57
Hotel industry
56
Hotellerie
56
Emotion
55
USA
55
United States
55
Viral marketing
43
Virales Marketing
43
E-commerce
40
Electronic Commerce
40
Brand
39
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Han, Heesup
34
Hwang, Jinsoo
10
Hyun, Sunghyup Sean
10
Law, Chun Hung Roberts
10
Kim, Jinkyung Jenny
9
Schramm-Klein, Hanna
8
Kim, Insin
7
Steinmann, Sascha
7
Wong, IpKin Anthony
7
Yu, Jongsik
7
Hsu, Cathy H. C.
6
Kim, Seongseop
6
Kim, Wansoo
6
Chua, Bee-Lia
5
Ford, John B.
5
Krishen, Anjala S.
5
Qu, Hailin
5
Saarijärvi, Hannu
5
Dahlén, Micael
4
Guéguen, Nicolas
4
Jacob, Céline
4
Kennedy, Rachel
4
Koo, Chulmo
4
Kozak, Metin
4
Lee, Choong-Ki
4
Lee, Jin-soo
4
Liljedal, Karina T.
4
Newing, Andy
4
Söderlund, Magnus
4
Tsai, Henry
4
Wagner, Gerhard
4
Zielke, Stephan
4
Adam, Issahaku
3
Ahn, Jiseon
3
Back, Ki-Joon
3
Berg, Hanna
3
Bruwer, Johan
3
Campbell, Colin L.
3
Carlson, Les
3
Chang, Chun-Tuan
3
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Journal of advertising research
Journal of travel and tourism marketing
The international review of retail, distribution and consumer research
Journal of business research : JBR
1,978
Journal of retailing and consumer services
1,931
International journal of consumer studies
765
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
517
Working paper / National Bureau of Economic Research, Inc.
432
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European Journal of Marketing
377
Journal of Consumer Marketing
366
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
SpringerLink / Bücher
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of international consumer marketing
321
Journal of marketing management : MM
307
Journal of retailing
303
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
302
Journal of marketing communications
301
Tourism management : research, policies, practice
301
Cogent business & management
297
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Journal of marketing
291
Journal of the Academy of Marketing Science
284
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing intelligence & planning
276
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
International Journal of Retail & Distribution Management
263
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
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ECONIS (ZBW)
777
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777
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1
Pursuing travel calculated hedonism : scale development and validation
Soldat, Zorana
;
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of travel and tourism marketing
41
(
2024
)
5
,
pp. 760-774
Persistent link: https://www.econbiz.de/10014566308
Saved in:
2
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli
;
Pontes, Nicolas
;
Schivinski, Bruno
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
Saved in:
3
Smart shopper feelings in the case of store brands : the role of human capital as a key antecedent and the implications for store loyalty
Collins, Alan M.
;
Maglaras, George
- In:
The international review of retail, distribution and …
34
(
2024
)
1
,
pp. 52-72
Persistent link: https://www.econbiz.de/10014558992
Saved in:
4
From transactions to transformations : exploring transformative food retailing
Saarijärvi, Hannu
;
Sparks, Leigh
;
Närvänen, Elina
; …
- In:
The international review of retail, distribution and …
34
(
2024
)
1
,
pp. 104-121
Persistent link: https://www.econbiz.de/10014558995
Saved in:
5
Retailers view on customer loyalty : a social resource theory perspective
Wallström, Stavroula
;
Hjelm Lidholm, Sara
;
Sundström, …
- In:
The international review of retail, distribution and …
34
(
2024
)
4
,
pp. 399-416
Persistent link: https://www.econbiz.de/10015051394
Saved in:
6
Is it all about fun? : self-service technology acceptance in Germany
Aguirre Reid, Sören
;
Vetter, Georg
;
Lackes, Richard
; …
- In:
The international review of retail, distribution and …
34
(
2024
)
2
,
pp. 201-227
Persistent link: https://www.econbiz.de/10014559020
Saved in:
7
Does metaverse fidelity matter? : testing the impact of fidelity on consumer responses in virtual retail stores
Frank, Darius-Aurel
;
Peschel, Anne Odile
;
Otterbring, Tobias
- In:
The international review of retail, distribution and …
34
(
2024
)
2
,
pp. 251-284
Persistent link: https://www.econbiz.de/10014559031
Saved in:
8
Second-hand online stores : an examination of consumers' purchase behaviour
Calvo-Porral, Cristina
;
Orosa-González, Javier
; …
- In:
The international review of retail, distribution and …
34
(
2024
)
4
,
pp. 489-512
Persistent link: https://www.econbiz.de/10015051398
Saved in:
9
Happy to see you : the positive effects of in-store service encounters on the satisfaction of older consumers
Berg, Hanna
;
Liljedal, Karina T.
;
Söderlund, Magnus
; …
- In:
The international review of retail, distribution and …
33
(
2023
)
5
,
pp. 479-493
Persistent link: https://www.econbiz.de/10014558954
Saved in:
10
Sustainability ambassadorship : the role of the store manager in development of in-store sustainability communication
Alm, Karin
;
Hultman, Jens
- In:
The international review of retail, distribution and …
33
(
2023
)
5
,
pp. 558-573
Persistent link: https://www.econbiz.de/10014558961
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