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~isPartOf:"Journal of advertising research"
~person:"Bellman, Steven"
~subject:"Advertising effects"
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Advertising effects
Werbewirkung
6
Fernsehwerbung
3
Television advertising
3
Advertising
2
Internet marketing
2
Online-Marketing
2
Werbung
2
Advertising avoidance
1
Biometrics
1
Biometrie
1
Consumer behaviour
1
Digitale Dienste
1
Emotion
1
Erfolgsfaktor
1
Fernsehen
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Hörfunkwerbung
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Internet
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Konsumentenverhalten
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Neuromarketing
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Neuroscience
1
Neurowissenschaften
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Radio advertising
1
Success factor
1
Television
1
USA
1
United States
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audience size
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interest, familiarity
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radio listening
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Bellman, Steven
Romaniuk, Jenni
8
Kennedy, Rachel
7
Fulgoni, Gian M.
6
Varan, Duane
6
Sharp, Byron
5
Ford, John B.
4
Lipsman, Andrew
4
Precourt, Geoffrey
4
Berthon, Pierre R.
3
Dahlén, Micael
3
Droulers, Olivier
3
Keller, Ed
3
Koslow, Scott
3
Levine, Brian
3
Milfeld, Tyler
3
Nenycz-Thiel, Magda
3
Pitt, Leyland F.
3
Reid, Leonard N.
3
Riebe, Erica
3
Stafford, Marla Royne
3
Stipp, Horst
3
Taylor, Jennifer
3
Appiah, Osei
2
Beal, Virginia
2
Beard, Fred K.
2
Becerra, Enrique P.
2
Campbell, Colin L.
2
Chang, Chun-Tuan
2
DeLorme, Denise E.
2
Dorai-Raj, Sundar
2
Edelman, Benjamin
2
Fay, Brad
2
Fulgoni, Gian
2
Goodrich, Kendall
2
Hanssens, Dominique M.
2
Havlena, William
2
Hu, Ye
2
Huh, Jisu
2
Kent, Robert J.
2
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Journal of advertising research
Journal of marketing communications
5
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
European journal of marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer marketing
1
Journal of economic psychology : research in economic psychology and behavioral economics
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ECONIS (ZBW)
6
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1
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
2
The effects of commercial length on advertising impact : what short advertisements can and cannot deliver
Varan, Duane
;
Nenycz-Thiel, Magda
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 54-70
Persistent link: https://www.econbiz.de/10012293496
Saved in:
3
What makes a television commercial sell? : using biometrics to identify successful ads : demonstrating neuromeasures' potential on 100 mars brand ads with single-source data
Bellman, Steven
;
Nenycz-Thiel, Magda
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 53-66
Persistent link: https://www.econbiz.de/10011707618
Saved in:
4
Limited-interruption advertising in digital-video content
Brechman, Jean
;
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of advertising research
56
(
2016
)
3
,
pp. 289-298
Persistent link: https://www.econbiz.de/10011595681
Saved in:
5
How reliable are neuromarketers' measures of advertising effectiveness : data from ongoing research holds no common truth among vendors
Varan, Duane
;
Lang, Annie
;
Barwise, Patrick
;
Weber, Rene
; …
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 176-191
Persistent link: https://www.econbiz.de/10011296207
Saved in:
6
Unlocking the "reminder" potential when viewers pause programs : results from a laboratory test of a new online medium
Neale, Larry
;
Bellman, Steven
;
Treleaven-Hassard, Shiree
; …
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 444-454
Persistent link: https://www.econbiz.de/10010245513
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