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~isPartOf:"Journal of advertising research"
~person:"Weinberger, Marc G."
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Weinberger, Marc G.
Ford, John B.
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Journal of advertising research
European journal of marketing : EJM
2
International journal of advertising : the quarterly review of marketing communications
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Advertising and violence : concepts and perspectives
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business research : JBR
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Advertising and promotional effects on consumer service firm sales : media ad spend and quality matter for driving restaurant sales
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Weinberger, …
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 104-116
Persistent link: https://www.econbiz.de/10012293500
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How publicity and advertising spending affect marketing and company performance : print media publicity about durable-goods/services brands has a stronger impact than advertising
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Weinberger, …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 416-432
Persistent link: https://www.econbiz.de/10011429162
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