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~isPartOf:"Journal of advertising research"
~subject:"Advertising"
~subject:"Markenführung"
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Search: subject:"Consumer behaviour"
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Advertising
Markenführung
Consumer behaviour
160
Konsumentenverhalten
160
Werbung
60
Advertising effects
51
Werbewirkung
51
Internet marketing
26
Online-Marketing
26
USA
23
United States
23
Social Web
17
Social web
17
Brand management
16
Brand
15
Markenartikel
15
Brand image
12
Markenimage
12
Communication
10
Kommunikation
10
Fernsehwerbung
7
Psychology of advertising
7
Target group
7
Television advertising
7
Werbepsychologie
7
Zielgruppe
7
Confidence
6
Emotion
6
Marketing management
6
Marketingmanagement
6
Vertrauen
6
Viral marketing
6
Virales Marketing
6
Corporate Social Responsibility
5
Corporate social responsibility
5
E-commerce
5
Electronic Commerce
5
Gender
5
Geschlecht
5
Jugendliche
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72
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English
72
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Dahlén, Micael
3
Ford, John B.
3
Keller, Ed
2
Kennedy, Rachel
2
Pounders, Kathrynn
2
Rosengren, Sara
2
Spielmann, Nathalie
2
Abitbol, Alan
1
Abrantes-Braga, Farah Diba
1
Adil, Safaa
1
Al-Shuaili, Ahmed Hamed
1
Ambika, Anupama
1
Balaban, Delia Cristina
1
Bao, Yeqing
1
Barros, Lucia Salmonson Guimarães
1
Baxter, Stacey M.
1
Bellman, Steve
1
Berger, Paul D.
1
Berthon, Jean-Paul
1
Berthon, Pierre R.
1
Bond, Bradley J.
1
Broadbridge, Victoria
1
Campbell, Colin L.
1
Cao, Jiaqi
1
Carlson, Les
1
Cases, Anne-Sophie
1
Chakrabarti, Ronika
1
Chammas, Cristiane Benedetti
1
Chan, Fong Yee
1
Chan, Terri H.
1
Chang, Chun-Tuan
1
Chao, Naipeng
1
Chaudhuri, Himadri Roy
1
Chen, Huan
1
Chen, Long
1
Chen, Rocky Peng
1
Christy, Katheryn R.
1
Clark, Kimberly Rose
1
Costa Filho, Murilo Carrazedo
1
Cruthirds, Kevin W.
1
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Journal of advertising research
Journal of business research : JBR
467
The journal of product & brand management
287
Journal of retailing and consumer services
284
The journal of brand management : an international journal
267
Journal of marketing communications
148
International journal of advertising : the review of marketing communications
140
Psychology & marketing
118
European journal of marketing : EJM
97
Asia Pacific journal of marketing and logistics
96
Journal of promotion management : innovations in planning and applied research
92
International journal of advertising : the quarterly review of marketing communications
86
International journal of hospitality management
82
Journal of promotion management : JPM
80
International journal of internet marketing and advertising : IJIMA
79
Journal of international consumer marketing
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
Marketing intelligence & planning
69
Marketing letters : a journal of research in marketing
68
Journal of global marketing
58
International journal of consumer studies
57
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
57
Journal of marketing
57
SpringerLink / Bücher
57
The journal of consumer marketing
57
Journal of marketing management : MM
55
Journal of the Academy of Marketing Science
53
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
52
Cogent business & management
51
International marketing review
51
Journal of fashion marketing and management
49
Journal of strategic marketing
49
Journal of marketing research : JMR
47
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
European journal of marketing
42
Journal of Islamic marketing
41
The IUP journal of brand management : IJBRM
41
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
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ECONIS (ZBW)
72
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72
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1
How charitable appeals shape donors' donation choices : giving food or books : nuances in donors' responses to positive versus negative appeals
Hu, Jihao
;
Li, Tongmao
;
Zhou, Zhimin
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 39-58
Persistent link: https://www.econbiz.de/10014507677
Saved in:
2
When are photographs or illustrations more effective in public service ads? : the role of visual medium in consumer response toward public service advertisements
To, Rita Ngoc
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 80-102
Persistent link: https://www.econbiz.de/10014507682
Saved in:
3
Pride appeals and temporal framing compatibility effects in green advertising : will the match lead to persuasive outcomes by consumers?
Yun, Chung In
;
Pounders, Kathrynn
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 103-116
Persistent link: https://www.econbiz.de/10014507689
Saved in:
4
The impact of fusion metaphors in health appeals on consumer attitudes : tasty but unhealthy, healthy but not tasty : duality considerations in health messaging
Petit, Olivia
;
Otterbring, Tobias
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10014507666
Saved in:
5
How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs
Northcott, Celine
;
Middleton, Philippa
;
Makrides, Maria
; …
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10014507674
Saved in:
6
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
7
Can we turn ASMR experiences into advertising? : college-age consumers' perceptions of ASMR contents and advertisements
Lee, S. S.
;
Chen, Huan
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 335-348
Persistent link: https://www.econbiz.de/10014445886
Saved in:
8
How video cover images influence pre-roll advertisement clicks : the value of emotional faces in driving attention to the advertisement
Zhang, Mingyue
;
Qian, Jiang
;
Cao, Jiaqi
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 349-369
Persistent link: https://www.econbiz.de/10014445901
Saved in:
9
Does childhood exposure to a brand improve brand name recognition? : comparing age-of-acquisition effects with ongoing brand exposure and experience
Phua, Peilin
;
Page, Bill
;
Trinh, Giang
;
Hartnett, Nicole
; …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 370-383
Persistent link: https://www.econbiz.de/10014445902
Saved in:
10
If I understand why a product looks weird, will I buy it? : how reducing causal uncertainty about ugly goods can increase purchase intentions
Minton, Elizabeth A.
;
Spielmann, Nathalie
;
Gomez, Pierrick
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 402-417
Persistent link: https://www.econbiz.de/10014445904
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