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~isPartOf:"Journal of advertising research"
~subject:"Brand image"
~subject:"Werbepsychologie"
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Search: subject:"Advertising effects"
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Brand image
Werbepsychologie
Advertising effects
263
Werbewirkung
263
Advertising
89
Werbung
89
USA
67
United States
67
Internet marketing
54
Online-Marketing
54
Consumer behaviour
51
Konsumentenverhalten
51
Fernsehwerbung
36
Television advertising
36
Emotion
20
Brand management
19
Markenführung
19
Target group
19
Zielgruppe
19
Psychology of advertising
17
Advertising planning
16
Markenimage
16
Werbeplanung
16
Social Web
15
Social web
15
Marketing management
13
Marketingmanagement
13
Measurement
12
Messung
12
Viral marketing
10
Virales Marketing
10
Communication
9
Kommunikation
9
Media usage
9
Mediennutzung
9
Product Placement
9
Product placement
9
Celebrity endorsement
8
Celebrity-Werbung
8
Großbritannien
8
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32
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32
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English
32
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Romaniuk, Jenni
2
Al-Shuaili, Ahmed Hamed
1
Allsop, Dee T.
1
Amarantini, David
1
Antioco, Michael
1
Bakir, Aysen
1
Barrio-García, Salvador del
1
Bassett, Bryce R.
1
Baxter, Stacey M.
1
Berthon, Pierre R.
1
Blodgett, Jeffrey G.
1
Burton, Jennifer L.
1
Cheung, Wah-leung
1
Choi, Jieun
1
Clancy, Kevin J.
1
Coyle, James R.
1
Crespo-Almendros, Esmeralda
1
Dahlén, Micael
1
Deuskar, Sonali
1
Droulers, Olivier
1
Freeman, Dan
1
Greenlee, Timothy B.
1
Harrison, Frank
1
Hoskins, James A.
1
Hoyer, Wayne D.
1
Ilicic, Jasmina
1
Janiszewski, Chris
1
Keh, Hean Tat
1
Kilgour, Mark
1
Kohli, Chiranjeev
1
Koslow, Scott
1
Kulczynski, Alicia
1
Lajante, Mathieu M. P.
1
Le Boedec, Aline
1
Lee, Doo-Hee
1
Lee, Jung-gyo
1
Lightfoot, Elizabeth
1
Liu, Lei
1
Marshall, Roger
1
Martinez-Fiestas, Myriam
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Journal of advertising research
Journal of business research : JBR
52
International journal of advertising : the quarterly review of marketing communications
45
Psychology & marketing
42
Journal of advertising : official publication of the American Academy of Advertising
41
Journal of marketing communications
40
International journal of advertising : the review of marketing communications
37
The journal of product & brand management
31
Journal of promotion management : JPM
22
Journal of retailing and consumer services
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
The journal of brand management : an international journal
18
Journal of promotion management : innovations in planning and applied research
17
Marketing letters : a journal of research in marketing
17
International journal of internet marketing and advertising : IJIMA
16
European journal of marketing : EJM
14
Marketing : ZFP ; journal of research and management
14
International journal of hospitality management
11
Journal of global marketing
11
Marketing intelligence & planning
11
Asia Pacific journal of marketing and logistics
10
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
SpringerLink / Bücher
10
The journal of consumer marketing
10
Journal of current issues and research in advertising : JCIRA
9
International journal of sports marketing & sponsorship
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of the Academy of Marketing Science
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Selling modernity : advertising in twentieth-century Germany
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
Journal of marketing research : JMR
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
Journal of travel and tourism marketing
6
Tourism management : research, policies, practice
6
Journal of consumer marketing
5
Journal of international consumer marketing
5
Journal of marketing
5
Journal of marketing theory and practice
5
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ECONIS (ZBW)
32
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1
Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
2
The importance of engagement in brand heritage advertising : how feeling close to a brand can increase willingness to pay more
Scarpi, Daniele
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 334-345
Persistent link: https://www.econbiz.de/10012656854
Saved in:
3
How a smile can make a difference : enhancing the persuasive appeal of celebrity endorsers : boosting consumer perceptions of celebrity genuineness through the use of a "Duchenne s...
Ilicic, Jasmina
;
Kulczynski, Alicia
;
Baxter, Stacey M.
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10011875516
Saved in:
4
Event-marketing and advertising expenditures : the differential effects on brand value and company revenue
Liu, Lei
;
Zhang, Jin
;
Keh, Hean Tat
- In:
Journal of advertising research
58
(
2018
)
4
,
pp. 464-475
Persistent link: https://www.econbiz.de/10011966630
Saved in:
5
How reliable are "state-of-the-art" facial EMG processing methods? : guidelines for improving the assessment of emotional valence in advertising research
Lajante, Mathieu M. P.
;
Droulers, Olivier
;
Amarantini, David
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 28-37
Persistent link: https://www.econbiz.de/10011707596
Saved in:
6
Do resonant advertisements resonate with consumers? : the interaction of wordplay, regulatory focus, and need for cognition and its impact on persuasion
Choi, Jieun
;
Taylor, Charles Raymond
;
Lee, Doo-Hee
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 82-93
Persistent link: https://www.econbiz.de/10011707661
Saved in:
7
How does brand marketing work in advertising?
Precourt, Geoffrey
- In:
Journal of advertising research
55
(
2015
)
3
,
pp. 230-231
Persistent link: https://www.econbiz.de/10011397032
Saved in:
8
How do consumers respond to storylines in television advertisements? : a principal-components analysis tool helps decipher moment-to-moment evaluations
Burton, Jennifer L.
;
McAlister, Leigh
;
Hoyer, Wayne D.
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 51-61
Persistent link: https://www.econbiz.de/10010520792
Saved in:
9
A psychophysiological approach for measuring response to messaging : how consumers emotionally process green advertising
Martinez-Fiestas, Myriam
;
Viedma del Jesus, Maria Isabel
; …
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 192-205
Persistent link: https://www.econbiz.de/10011296204
Saved in:
10
The quality of Internet-user recall : a comparative analysis by online sales-promotion types
Crespo-Almendros, Esmeralda
;
Barrio-García, Salvador del
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 56-70
Persistent link: https://www.econbiz.de/10010354587
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