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~isPartOf:"Journal of advertising research"
~subject:"Internet marketing"
~type:"article"
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Search: subject_exact:"Brand personality"
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Internet marketing
Brand image
36
Markenimage
36
Advertising effects
19
Werbewirkung
19
Advertising
15
Werbung
15
Consumer behaviour
14
Konsumentenverhalten
14
Brand management
13
Markenführung
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Online-Marketing
7
Brand
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brand equity
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Absatz
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Baker, David John
1
Bonhomme, Jennifer
1
Christodoulides, George
1
Farris, Paul W.
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Goodrich, Kendall
1
Hanssens, Dominique M.
1
Jevons, Colin
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Johnson, Ross W.
1
Khodakarami, Farnoosh
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Müllensiefen, Daniel Th.
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Nelson-Field, Karen
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Riebe, Erica
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Sharp, Byron
1
Silas, Sebastian
1
Srinivasan, Shuba
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Journal of advertising research
Journal of business research : JBR
50
International journal of internet marketing and advertising : IJIMA
35
The journal of product & brand management
32
Journal of retailing and consumer services
26
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
The journal of brand management : an international journal
22
Journal of marketing communications
16
Journal of promotion management : innovations in planning and applied research
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Cogent business & management
14
Tourism management : research, policies, practice
14
Marketing intelligence & planning
13
International journal of advertising : the review of marketing communications
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of promotion management : JPM
10
Tourism management perspectives : TMP
10
International journal of technology marketing : IJTMkt
9
International journal of electronic marketing and retailing : IJEMR
8
Journal of marketing management : MM
8
Asia Pacific journal of marketing and logistics
7
International journal of hospitality management
7
Journal of internet commerce
7
Business horizons
6
European journal of marketing : EJM
6
International journal of advertising : the quarterly review of marketing communications
6
International journal of sports marketing & sponsorship
6
Journal of strategic marketing
6
Young consumers : insight and ideas for responsible marketers
6
International journal of consumer studies
5
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
5
Journal of electronic commerce research : JECR
5
Journal of fashion marketing and management
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Psychology & marketing
5
European journal of marketing
4
Global business review
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of e-business research : an official publication of the Information Resources Management Association
4
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ECONIS (ZBW)
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1
The impact of advertising on a company’s stock price : conditions for positive, neutral, negative, and reverse effects
Srinivasan, Shuba
;
Hanssens, Dominique M.
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 120-134
Persistent link: https://www.econbiz.de/10014576982
Saved in:
2
Musical manipulation of visual scenes in video, film, and tv advertisements : a large-scale investigation into the implicit effects of sonic branding
Silas, Sebastian
;
Baker, David John
;
Müllensiefen, …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 192-212
Persistent link: https://www.econbiz.de/10014576995
Saved in:
3
Is your brand protected? : assessing brand safety risks in digital campaigns
Johnson, Ross W.
;
Voorhees, Clay
;
Khodakarami, Farnoosh
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 205-220
Persistent link: https://www.econbiz.de/10014375167
Saved in:
4
The impact of cyber attacks on brand image : why proactive marketing expertise is needed for managing data breaches
Whitler, Kimberly A.
;
Farris, Paul W.
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 3-9
Persistent link: https://www.econbiz.de/10011707542
Saved in:
5
More mutter about clutter : extending empirical generalizations to Facebook
Nelson-Field, Karen
;
Riebe, Erica
;
Sharp, Byron
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 186-191
Persistent link: https://www.econbiz.de/10009778465
Saved in:
6
Memo to marketers : quantitative evidence for change : how user-generated content really affects brands
Christodoulides, George
;
Jevons, Colin
;
Bonhomme, Jennifer
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 53-64
Persistent link: https://www.econbiz.de/10009548172
Saved in:
7
What's up? : exploring upper and lower visual field advertising effects
Goodrich, Kendall
- In:
Journal of advertising research
50
(
2010
)
1
,
pp. 91-106
Persistent link: https://www.econbiz.de/10003971439
Saved in:
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