Memo to marketers : quantitative evidence for change : how user-generated content really affects brands
George Christodoulides; Colin Jevons; Jennifer Bonhomme
| Year of publication: |
2012
|
|---|---|
| Authors: | Christodoulides, George ; Jevons, Colin ; Bonhomme, Jennifer |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 52.2012, 1, p. 53-64
|
| Subject: | Online-Marketing | Internet marketing | Kundenintegration | Customer integration | Markenimage | Brand image | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009548172