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~isPartOf:"Journal of advertising research"
~subject:"Online-Marketing"
~subject:"Werbewirkung"
~type_genre:"Aufsatz in Zeitschrift"
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Online-Marketing
Werbewirkung
Target group
34
Zielgruppe
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20
United States
20
Advertising effects
19
Advertising
8
Werbung
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Aufsatz in Zeitschrift
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Appiah, Osei
1
Baack, Daniel W.
1
Baack, Donald
1
Bakir, Aysen
1
Bates, Kenneth
1
Beal, Virginia
1
Bergkvist, Lars
1
Blodgett, Jeffrey G.
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Gathen, Constanze
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Gonzalez, Gabriel R.
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Greenlee, Timothy B.
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Hang, Haming
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Hota, Monali
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Ivanic, Aarti S.
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Kelly, Kathleen
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LaTour, Michael S.
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Lella, Adam
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McCarthy, Michael S.
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Praxmarer-Carus, Sandra
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Journal of advertising research
Young consumers : insight and ideas for responsible marketers
22
International journal of advertising : the quarterly review of marketing communications
20
Journal of advertising : official publication of the American Academy of Advertising
20
Psychology & marketing
10
International journal of advertising : the review of marketing communications
8
International journal of consumer studies
6
Journal of marketing communications
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of promotion management : JPM
5
Marketing letters : a journal of research in marketing
5
European journal of marketing : EJM
4
Review of industrial organization : RIO
4
The journal of consumer marketing
4
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of fashion marketing and management
3
Journal of food products marketing
3
Journal of international consumer marketing
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Marketing intelligence & planning
3
Operations research
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
Australasian marketing journal
2
Electronic commerce research
2
European journal of marketing
2
Harvard-Business-Manager : das Wissen der Besten
2
Health marketing quarterly
2
International journal of electronic business
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of industrial organization
2
International journal of internet marketing and advertising : IJIMA
2
Journal of business research : JBR
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of marketing research : JMR
2
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ECONIS (ZBW)
21
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1
Beyond the targeted customer : spillover effect through social influence : consumers with weak ties are more effective targets in social advertising
Wang, Zhen-Zhen
;
Zhu, Zhihua
;
Xu, Xiaoke
;
Chao, Naipeng
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 221-235
Persistent link: https://www.econbiz.de/10014375169
Saved in:
2
Advertising eco-friendly behavior to young adults : "sweat" or "do good"? : how young men and women respond to physical activity- versus caring-oriented appeals
Praxmarer-Carus, Sandra
;
Gathen, Constanze
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 255-273
Persistent link: https://www.econbiz.de/10014375186
Saved in:
3
Cross-device and cross-channel identity measurement issues and guidelines : how advertisers can maximize the impact of an identity-based brand campaign
Neufeld, Evan
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 109-117
Persistent link: https://www.econbiz.de/10011707668
Saved in:
4
Tweens' knowledge of marketing tactics : skeptical beyond their years
Freeman, Dan
;
Shapiro, Stewart
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 44-55
Persistent link: https://www.econbiz.de/10010354590
Saved in:
5
Are you reaching the Black-American consumer? : how the rise of US multiculturalism ended up sending mixed marketing messages
Franklin, Esther
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 259-262
Persistent link: https://www.econbiz.de/10010419831
Saved in:
6
Is your digital marketing strategy in sync with latino-user behavior? : a growing demographic forces media firms to rethink mobile-marketing strategies
Fulgoni, Gian
;
Lella, Adam
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 255-258
Persistent link: https://www.econbiz.de/10010419886
Saved in:
7
The role of the accent in radio advertisements to ethnic audiences : does emphasizing ethnic stereotypes affect spokesperson credibility and purchase intention?
Ivanic, Aarti S.
;
Bates, Kenneth
;
Somasundaram, T.
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 407-419
Persistent link: https://www.econbiz.de/10010481188
Saved in:
8
Brand-placement effectiveness and competitive interference in entertainment media : brand recall and choice in kid's video-game advertisements
Hang, Haming
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 192-199
Persistent link: https://www.econbiz.de/10010383783
Saved in:
9
Achieving reach in a multi-media environment : how a marketer's first step provides the direction fot the second
Romaniuk, Jenni
;
Beal, Virginia
;
Uncles, Mark
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 221-230
Persistent link: https://www.econbiz.de/10009778460
Saved in:
10
Social-media early adopters don't count
Yeo, T. E. Dominic
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 297-308
Persistent link: https://www.econbiz.de/10009663648
Saved in:
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