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~isPartOf:"Journal of advertising research"
~subject:"Werbeplanung"
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Werbeplanung
Advertising effects
130
Werbewirkung
130
Internet marketing
114
Online-Marketing
114
Consumer behaviour
80
Konsumentenverhalten
80
Advertising
76
Werbung
76
USA
72
United States
72
Brand management
65
Markenführung
65
Marketing management
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Marketingmanagement
44
Social Web
39
Social web
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Viral marketing
34
Virales Marketing
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Market research
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Marktforschung
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Brand
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Markenartikel
24
Brand image
23
Markenimage
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Marketing
23
Advertising industry
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Werbewirtschaft
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Fernsehwerbung
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Television advertising
21
Advertising planning
19
Target group
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Zielgruppe
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Communication
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Großbritannien
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Fulgoni, Gian
3
Koslow, Scott
2
Aleksandrovs, Leonids
1
Anderl, Eva
1
Blankson, Charles
1
Cheng, Julian Ming Sung
1
Cheong, Yunjae
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Craig, C. S.
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De Gregorio, Federico
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Dens, Nathalie
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Kiani, Isar
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Kim, Kihan
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Klapdor, Sebastian
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Laroche, Michel
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Naik, Prasad A.
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Journal of advertising research
Leitfaden Online-Marketing ; [Bd. 1]
17
A master class in brand planning : the timeless works of Stephen King
13
SpringerLink / Bücher
11
International journal of advertising : the quarterly review of marketing communications
8
Journal of advertising : official publication of the American Academy of Advertising
8
Handbook of research on effective advertising strategies in the social media age
6
Journal of marketing communications
6
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
6
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
4
Handbuch Kommunikationsmanagement
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Beiträge des Instituts für Empirische Wirtschaftsforschung
3
European journal of marketing : EJM
3
Journal of business research : JBR
3
Journal of marketing research : JMR
3
Journal of promotion management : JPM
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Measuring and managing brands
3
PR-Kampagnen
3
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
3
The Sage handbook of advertising
3
Akzente
2
Applied Marketing Science / Angewandte Marketingforschung
2
Brand Planning : starke Strategien für Marken und Kampagnen
2
Creating success
2
Creating success series
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Die Bank
2
Erfurter Hefte zum angewandten Marketing
2
European journal of operational research : EJOR
2
Gabler Edition Wissenschaft
2
Gabler Edition Wissenschaft / Kundenmanagement & Electronic Commerce
2
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
Harvard-Business-Manager : das Wissen der Besten
2
Health marketing quarterly
2
International journal of electronic commerce : IJEC
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of marketing theory and practice
2
Marken- und Produktmanagement
2
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ECONIS (ZBW)
19
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1
How to use multichannel behavior to predict online conversions : behavior patterns across online channels inform strategies for turning users into paying customers
Klapdor, Sebastian
;
Anderl, Eva
;
Schumann, Jan Hendrik
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 433-442
Persistent link: https://www.econbiz.de/10011429169
Saved in:
2
Framing advertisement to elicit positive emotions and attract foster carers : an investigation into the effects of advertising on high-cognitive-elaboration donations
Randle, Melanie
;
Miller, Leonie
;
Stirling, Joanna
; …
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 456-469
Persistent link: https://www.econbiz.de/10011628659
Saved in:
3
Mixed-media modeling may help optimize campaign recognition and brand interest : how to apply the "mixture-amount modeling" method to cross-platform effectiveness measurement
Aleksandrovs, Leonids
;
Goos, Peter
;
Dens, Nathalie
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 443-457
Persistent link: https://www.econbiz.de/10011429184
Saved in:
4
If an advertisement runs online and no one sees it, is it still an ad? : empirical generalizations in digital advertising
Flosi, Stephanie
;
Fulgoni, Gian
;
Vollman, Andrea
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 192-199
Persistent link: https://www.econbiz.de/10009778464
Saved in:
5
The power of reach and frequency in the age of digital advertising : offline and online media demand different metrics
Cheong, Yunjae
;
De Gregorio, Federico
;
Kim, Kihan
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 403-415
Persistent link: https://www.econbiz.de/10008857207
Saved in:
6
Message framing strategy for brand communication
Tsai, Shu-Pei
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 364-377
Persistent link: https://www.econbiz.de/10003611090
Saved in:
7
Impact of positioning strategies on corporate performance
Blankson, Charles
;
Kalafatis, Stavros P.
;
Cheng, Julian …
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 106-122
Persistent link: https://www.econbiz.de/10003688989
Saved in:
8
Creative and interactive media use by agencies : engaging an IMC media palette for implementing advertising campaigns
Sasser, Sheila L.
;
Koslow, Scott
;
Riordan, Edward A.
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 237-256
Persistent link: https://www.econbiz.de/10003610513
Saved in:
9
Perils of using OLS to estimate multimedia communications effects
Naik, Prasad A.
;
Schultz, Don E.
;
Srinivasan, Shuba
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 257-269
Persistent link: https://www.econbiz.de/10003610521
Saved in:
10
Digital game changers : how social media will help usher in the era of mobile and multi-platform campaign-effectiveness measurement
Fulgoni, Gian
;
Lipsman, Andrew
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 11-16
Persistent link: https://www.econbiz.de/10010354601
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